July 22, 2010 at 1:47 pm
· Filed under Social Media
Think social media is a bust? If your boss thinks radio and newsprint are the way to go then you either have a very tiny and late adopting niche market, or your boss is a nut job. This week we've been delivered two astounding pieces of info that solidify social media as THE marketing vehicle of tomorrow. The thing is, it's already here TODAY! What do I mean?
Check out Old Spice, where I could smell like the Old Spice dude, but man, I just don't look like him....
Great post at Endgadget with Google engineer Amit Singh that provides some delightful insight with how Google searches that accentuates the search engine's continued innovation.
July 9, 2010 at 7:47 am
· Filed under Social Media
Venture Beat is reporting new numbers for Twitter that solidify its position as the #2 'search engine' behind Google.
Over 800 million searches a day, or 24 billion in a month, for Twitter. That puts it at a search traffic level that's 25% of Google and more than Bing and Yahoo! combined.
Google is now thinking about evolving beyond sitemaps.org protocol in favour of an all encompassing format that can contain videos, images, mobile URLs, code or geo information.
An interesting discussion is heating up over at SEO Chat where I am one of the moderators.
The conversation is about LSI, or latent semantic indexing. That's a fancy way to describe how search engines may deliver synonymous results for a query that doesn't contain particular keywords.
The relevancy to SEO directly is almost zero. In fact, so-called SEO firms delivering LSI services are blowing smoke in your face--it's simply a scam.
Google Webmaster Tool's has a feature that permits users to see approximately how many clicks they get versus total searches made for a particular keyword.For example, keyword 'blue widgets' may have 10 000 impressions a month. The question I post to you is: What percentage of traffic do you think the top organic rank gets? 90%? 80%? 50% Read the rest of this entry »
June 18, 2010 at 11:25 am
· Filed under Distinct SEO
The Art of Marketing came to Calgary June 14th, 2010, for a full day of special guests who shared very similar messages. In fact, the marketing visionaries and bestselling authors should NOT have shared ground-breaking concepts for the marketing attendees because what they were sharing should be evident. The 'advent' of social media, and the wealth of interaction companies can achieve with their customers IS upon us NOW. Does that include you? Are you there when people are looking? Read the rest of this entry »
June 15, 2010 at 5:22 pm
· Filed under Distinct SEO
Distinct SEO is currently in the process of rebranding and revamping the web site. You may discover some dead ends, but mostly it will be business as usual.
We're also going to post up some thoughts on the recent Art of Marketing conference that took place in Calgary tomorrow so stay tuned for that!
