Social Media Strategies Should be Unique

When you’re creating strategic direction for business you need to have an overarching vision of what you want to achieve. From there it’s important to use each of your tools in the manner they were created for. (Although take note, ‘hacking’...

Twitter and the new RTs

You can now re-tweet without losing your limited response space. Twitter’s new feature enables you to display the RT, but retain your own character space. This will enable you to be more social with your users (and those your re-tweet). Adding a comment,...

Facebook Demographic Shifts to Laggards

Check out this link for an interesting graph from istrategylabs that compares user data from Facebook from 2011 to 2014. The data shows what many have noticed already, it’s uncool to use Facebook. Or at least it’s uncool if you’re under the age of 17...

Privacy and the Social Media Conundrum

As of this moment take a look at your Facebook account and then look at the Groups section. Notice any difference. Wait a minute! You left the group years ago, why are you magically back. Or perhaps you’re a Group administrator and in a blink of an eye all those...
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