Social Media Shares Down 50% from 2015

Social Media Shares Down 50% from 2015

BuzzSumo has released a wonderful document on Content Trends (pdf) that reveals some interesting shifts in the social media marketplace. The insights include: The Increase In Content Publication Means Greater Competition For Engagement Facebook Changes Make It Harder...

Social Media Strategies Should be Unique

When you’re creating strategic direction for business you need to have an overarching vision of what you want to achieve. From there it’s important to use each of your tools in the manner they were created for. (Although take note, ‘hacking’...

Twitter and the new RTs

You can now re-tweet without losing your limited response space. Twitter’s new feature enables you to display the RT, but retain your own character space. This will enable you to be more social with your users (and those your re-tweet). Adding a comment,...

Facebook Demographic Shifts to Laggards

Check out this link for an interesting graph from istrategylabs that compares user data from Facebook from 2011 to 2014. The data shows what many have noticed already, it’s uncool to use Facebook. Or at least it’s uncool if you’re under the age of 17...