Another way to review the competency of Distinct SEO, other than our testimonials, is to browse my regular contributions in one of the most popular SEO industry forums online. This way you can capture a good sense of our knowledge, approach/strategy for firms online, and advice we provide free of charge as you assess our capabilities to take your web site to the next level of profit conversion.

At SEOChat you can view my profile and browse our recent posts and contributions. Go ahead, scrutinize, assess, and get back to us with your questions and SEO needs. We find that sharing our insights is a better way to demonstrate our abilities, happy reading.

It's been over four years but still some people think keyword density has business being a legitimate SEO strategy. Ensure keywords account for 5% of your total content and the magic number should thrill Google. Nothing could be more wrong. In fact, Matt Cutts and other top SEO names have even suggested that keyword density that is similar across numerous pages will raise red flags.
In fact, keyword density is even less important than meta tags since some of them still hold purposes (look back for our Meta tag articles). Keyword density is the percentage of words on a web page that match a specified set of keywords. Old SEOs using this technique feel there exists a magic number that pleases the search engines, this couldn't be further from the truth. Read the rest of this entry »

The old search engine optimization adage read, "content reigns king." For those of you wondering what this means here's a quick explanation. When creating web sites SEOs, marketers, webmasters, etc., have been told by major search engines to focus on content. The better the content, the more unique, the value to the industry, how it is written, are all crucial factors of providing the internet community with quality additions. For some time, SEOs have specifically said the primary focus to any SEO strategy is to write and provide quality and relevant content on web sites.
Read the rest of this entry »

We're always very pleased when a client agrees to offer a review of our services for visitors and prospective clients to browse. Not all clients agree to let us post a testimonial publicly so we cherish every one!

Tom Frankel is CEO of Stamford Scientific Inc. located in Poughkeepsie, NY. SSI manufactures wastewater products for treatment plants; mostly they develop, innovate, and implement bubble diffuser products. They became our client in November, 2006, and we currently still offer SEO and PPC services (three years later!)

SSI were #3919 on the Inc. 5000 for 2007!

Read the rest of this entry »

Originally posted in 2006 and updated for 2008. Look around you, the SEO industry is routinely at least 6-12 months behind search engine trends be it good or bad. There is always considerable discussion, in an effort to stay one step ahead of the competition, regarding the importance of the various linking schemes available today compared to the past and the subsequent impact on a web site tomorrow. This article will provide a brief discussion on the various linking schemes and what SEOs should think about them today.

Read the rest of this entry »

We posted this in 2006, almost exactly two years ago. It's a chance for us to re-visit the SEO trends of the past and determine what changes in the industry have taken place since. Before one of the web sites we used to work on had a regular news feed. Searching for the post I noticed two years ago that the article was #1 for some cool keywords. Turns out upon closer inspection a special character--the ' wasn't a ' but a ’ [the appropriate HTML code is ’]--was the aspect that ranked and not the normal apostrophe. Has anything changed today?

Special Characters No Longer Affect Googlebot

Read the rest of this entry »

Varying Results for Geolocation of IP Tools

Case: I personally had a web site that needed Canadian web hosting so I could leverage the web site to an exclusively Canadian audience. I went with a host that touted everything Canadian. Turns out when I checked a month later the IP itself was NOT located in Canada, or was it....?

• I did a number of checks in free reverse IP tools online and had mostly the same results.
• SEO Book provides: http://visualroute.visualware.com/ which concluded the IP in question was in the US
• Another tools I checked http://www.ip2location.com/free.asp concluded US IP location.
• Firefox plugin in tool also suggested an IP in the US
• However, http://www.maxmind.com/app/locate_ip provided a different result going further behind the generated IP.

Read the rest of this entry »

Longtail Strategies Get a Leg Up

Some of our most popular articles at Distinct SEO are the long-tail and Adwords articles that show folks how to apply some long-tail strategies to PPC campaigns. Thankfully, the Google Adwords folks are changing the quality score, here's the link. So what's so important? Well for all the longtail chasers out there the new rules enable more keywords to become active. Read the rest of this entry »