The Distinct SEO Web Marketing Blog

Discuss the latest topics on web marketing, SEO, branding, and organizational development.

Why SEO Flat Rate Packages Don’t Work

Imagine a clothing store with only one pair of pants. Or a perhaps a restaurant with only one kind of dish and portion size. Maybe a car dealership with only one kind of car. Generally one size does NOT fit all so why are so many ‘SEO firms’ trying to offer flat rate packages? The very heart of marketing is the attempt to make one product or service more desirable over another. Why should we neglect that when building and promoting our web sites?

No two clients or even customers are the same. Why do SEO businesses attempt to offer the same service to all of their clients. Take a look at competitors, many will have three different ‘packages’ you can choose from. The package strategy fails on a couple of fronts. Firstly, no two web sites are the same. Secondly, no two industries are the same. Thirdly, no two customers are the same. Now I understand you want to offer YOUR product or service to a wide audience, but that doesn’t mean the way you market and build your brand can or should be done like everybody else. read more…

FTC Tries to Intervene in the World of Blogging and Social Networking

Starting Dec 1st, 2009, the FTC will impose rules in an attempt to control disclosure on blogs. For some highlights on the updates visit PCWorld. Basically, common sense needs to imposed when blogging. That means if you review items for compensation you should disclose that. IF you are defaming another product and you sit in a position of power or you’re a competitor, you should disclose that (even if you’re doing it through other social networks like Facebook). Also, you should pay attention to your own comments policy, and where you comment.

Essentially the biggest issues is disclosure for paid testimonials which makes sense. Disclosure builds trust with your readers, plus, it’s hard to develop any level of legitimacy if your blog is full of incoherent product reviews, so maybe just label yourself for what you are — a blogger who gets free stuff to talk about stuff. read more…

Why Server Speed Is and Has Always Been a Factor

Part of the overall experience of a user is the site speed. You don’t notice it unless it’s bad, but web sites on average load very quickly in our modern internet age. Anything over 2 seconds seems slow. For the most part this has been an issue of user experience, which is of course very important to the success of your web site. Google has started a push to recognize user behaviour metrics as part of their ranking index, it goes without saying speed would eventually fall into that category.

Turns out, it will/has. The new Google Caffeine update (the latest algorithm to roll out) will come out in the New Year, and SITE SPEED will be factor.

read more…

Distinct SEO Develops Custom WordPress Solution for Non-Profit

Distinct SEO Inc. provides more than SEO services for our clients. In fact, we do our best to distance ourselves from an exclusive SEO offering. We believe that the realm of web marketing is comprised of many crucial components, of which SEO is but a mere subset. In reality, web promotion, content development, web development, branding, and so forth, are key cogs to any online marketing strategy.

Lately, we’ve been rolling out some of our web development and design capabilities to our clients. We’d like to share with you one of our latest partners, a non-profit organization, who were looking for custom solution to a brand new venture. read more…

Don’t Submit Your Website to Search Engines

I just want to jot down a quick post on a question that seems to be keep cropping up. It usually stems from new web sites who are approached by third party vendors or simply through owners/webmasters doing some quick research.

The question revolves around submitting your web site to the search engines. Should you do it and does it help?

The answer is no on both accounts. read more…

The Impact of Twitter on SEO

The emergence of the social networking tool Twitter, which enables users to post snippets of up to 160 characters per post (tweet), has raised some questions on its impact on the SEO industry. Frankly, I think this is the wrong question to ask. Twitter has only a distant and indirect relation to SEO.

However, it has a HUGE impact to the overall web marketing picture.

On one hand you can develop a following of interested, lurking, and completely useless followers. Some may be induced to visit your web site through your tweets, some may even link to you. That’s the indirect benefit to your SEO endeavors. But given the nature of Twitter, this type of tactic doesn’t fit within the ethos of network. Let me explain. read more…

Key Aspects to Remember When Writing in WordPress

You’ve installed WordPress for the first time, lined up your theme and have added a few wordpress plugins. Now you have to write some posts and you ask the questions, “is there a system I should employ while writing?”

The answer is ‘yes’ and ‘no’. No you shouldn’t change your writing style or purpose for the sake of search engines or WordPress. Yes, there are are some best practices you need to follow when writing which will help maintain clarity and popularity. So pay attention to the following suggestions, they’ll go a long way to help increase visibility and visitors.

Title Tags

The single most important element that will help your visitors find your content is going to be your post title. Think of something that’s not too short, that’s relevant, that’s appealing and attention grabbing, and also contains relevant keywords to your content. Avoid punctuation like commas, quotes, or periods. (You don’t require a full stop at the end of your title.)

For example, rather than a title: I like WordPress

I’d write something like: Distinct SEO’s Top 10 Reasons We Love WordPress

read more…

Products and Services SEO is Not

Updated from the original post in May 7th, 2007.

Some critics have noted consumers are growing dissatisfied with the SEO industry due to the lack of accountability (with respect to results) and lack of transparency (with respect to what is actually completed for web sites). It’s true, nearly anybody regardless of qualifications can figure out on-page SEO (changes made to your web site) and create an online firm to start garnering consultation dollars. The problem is the absence of SEO standard for training or governing body policing rogue consultants means the chance of ‘pulling the wool’ over the eyes of unsuspecting consumers grows. read more…

How to Budget for SEO Projects (and other marketing ventures)

Chicken or the Budget? What Comes First?

**Originally posted on Mar 12, 2007**

I recently engaged in a spirited discussion about business strategy and planning with some posters at SEOChat. Basically, I was challenging the position on how to go about creating SEO budgets. My basic premise was that budgets come out of plans, and not the other way around. Here is some key highlites to help you create the right goals for the right budget and not the other way around.

SEO Plans Lead to SEO Budgets

read more…

How Much Do Keywords in Domain Names Help You Rank?

Answer, none.

This question pops up on forums time in and time again. You’d think with so many asking the same question people would see the same answers and stop asking, but alas, they don’t.

Before I go further let me state unequivocally that domain names are strictly for branding purposes only. That doesn’t ignore them since you don’t have a brand because branding is the single most important element online for your business.

So why do people still think keywords in the domain name will rank them higher? read more…

Good Bye Web Directories – Hello Local Web Directories

In this post a couple of years back, we wrote how Yahoo! was phasing out support for its major directory. Truth be told, there was once a time in search engine marketing where you could submit to 1000’s of directories and reap some marginal benefit. You could also pay a couple of thousand to a handful of major web directories to get some quality one way links.

The way of the web directory is quickly eroding with the advent of real time search functions in Twitter and other social media web sites. No point for a static collection of web sites that do not necessary reflect any type of qualitative score.

So are there any directories worthwhile to submit and pay? read more…

PPC Marketing and Long-Tail Analysis – Rebuttal

One of the methods of analysing your Long Tail for SEO applications (or any other function) is to use the online tool ‘HitTail’. We are pleased to present a guest write GaryTheScubaGuy, who will offer his thoughts in rebuttal to my article on Long-Tail Criticims. Gary offers a slant to marketing and pay-per-click uses of Long Tail that I’m sure you’ll find useful and insightful.

(HitTail now offers a paid service with many more features helping you sift through your keyword data. This review does not include the new features.)

Without further delay, here’s Gary….

Being asked to write an article describing the Long Tail software called HitTail, I immediately started making a list of what I wanted to say that I haven’t already said on a dozen forums. That being fairly difficult, I decided for the first time, I will actually show snapshots of the results that have excited me over the last few months. read more…