The Distinct SEO Web Marketing BlogDiscuss the latest topics on web marketing, SEO, branding, and organizational development.
Top 100 legal resources that may impact your blogging.
How to Identify Keywords for Your Website
The old (well relatively new but old in terms of SEO age) question for web marketers is this: how do I choose keywords for my web site. There are a few methods of accomplishing this task, but we wish to suggest a different approach than the mainstream ‘check out keyword suggestion tools’.
Here is an overview of common methods and their overall effectiveness. What we’ll find is that some methods are more powerful in defining targeted keyword sets, or markets, than others. For example….
Some Steps to Finding the Right Keywords
Privacy concerns are huge, especially when you deal with consumers. When dealing with consumers you have to protect their privacy and offer assurances their information is safe. Turns out the popular social networking tool Facebook wants to own everything about you FOREVER. Don’t believe me, read this article or read your Facebook TOS.
This is an example of how NOT to play the privacy game fairly.
Google and Yahoo have released news they will support a new tag meant for duplicate content control that you place in your header tags. This tag will tell Google and Yahoo which version of your pages you declare as canonical so various versions (usually dynamic versions) will be eliminated. This means less confusion for visitors and a better index for Google.
For more information click… read more…
*For an intro discussion on long-tail keywords please visit this previous post.*
There are a number of people asking the question regarding the use of long-tail keyword strategies when picking keywords for new content. If you’ve ever spoken to us or read our blog then you’ll know that we never favour writing content based on keyword. Rather, you always write for your market based on your target.
However, one SEO strategy is to watch trends in your log files to see where searchers are winding up on your web site. This will help you identify what new content to create or feature. However, should you dive deeper into the longtail keywords? Should you attempt to capture more of the uncompetitive and low traffic words in hopes of marginally increasing traffic?
The answer is yes if you’re a big huge retail web site, and no if you’re everybody else. read more…
Staying on the topic of avoiding potential problem consultants here is another tip: avoid flat rate packages. Any SEO consultant/web firm that provides 1-5 (or however many) flat rate packages with varying price and escalating services is not really paying attention to your needs. read more…
Take a quick browse through leading SEO forums, SEOChat, SitePoint, and look in their â€˜professionalsâ€™ or â€˜for hireâ€™ threads. Youâ€™ll notice that just about everyone, cousins, aunts, dogs, know how to provide SEO services at a ‘professional level’.
All jokes aside, how is it possible that 16 year old kids or SEOs without credentials win jobs? The answer is pretty simple, there is a market for low cost SEO. Let’s take a look at some issues that show how anybody can get a job in search engine optimization and what is to be done about the issue. This post may also help you to choose the right SEO for your consulting job. read more…
Small Business Owners Included
Interested in the web marketing industry and looking to get your start. Don’t have any clue where to begin? With the looming recession a number of folks are looking for ways to supplement their income by picking up on some existing transferable skills and applying them to the internet. Fact is you can learn search engine optimization and other aspect of web marketing in a matter of hours.
Got ideas? Business skills? Marketing skills? Some computer skills? Programming? Well why not work for yourself? If you’ve thought about it now take the next step and learn the foundations of SEO.
SEO Training by Distinct SEO
Matt CuttsÂ (Google Engineer that drops hints and info related to the Google search engine) has once again busted another SEO myth. Actually, he’s reiterating a position that Google has held for some time.
It turns out that the push to get a dedicated IP from your ISP isn’t so crucial after all. I have hosted many sites on dedicated ip’s (this one included), and I’ve also done the converse. The results? No noted change. read more…
Just a quick note to all our clients and prospective clients, the folks from Distinct SEO.com will be taking some time off until January 5th, 2009. We’re in the process of taking some time off and also moving our office. We will be responding to emails sporadically so you can try to get ahold of us from there. Otherwise, Happy New Year, we’ll see you all on the 5th!
“Twelve Paid Directories”
“Eleven Bloggers Bloggin'”
“Ten Lord’s a Link-Baiting”
“Nine Laides SEOing”
“Eight Web Stats You’re Milking”
“Seven Steps to Great SEO”
“Six Blog Promotion Tactics”
“Five Golden Steps to Marketing Planning”
“Four Calling With Phones to Complement SEO”
“Three Search Engines”
“Two Something Somethings”
Today: And a number one Google placement!
Oh wow we wish it were true. To wake Christmas morn and realise Father Christmas, Baby Jesus, whoever, have finally pulled a string in your favor. Maybe, just maybe, Google wised up to your great web site and started ranking you. Albeit, number one rankings never happen overnight, when they do happen, it’s a mini-miracle.
Have you heard this spiel? “There are only two ways to get quality web traffic to your web site. They involve tactics and strategies to improve organic traffic, and paid traffic.” If so, whomever spouted it off is a doofus of google proportions. Albeit, there are two major methods of getting web traffic, there are a few more to consider when trying to reach your marketing goals. Here is a list of some:
- Viral marketing
- word of mouth
- press release
- article directories
- social bookmarking (digg, reddit, delicious)
- pay per click
- banner advertising
- organic results (obviously)
- forum links