The Distinct SEO Web Marketing Blog
Discuss the latest topics on web marketing, SEO, branding, and organizational development.
I try to read a number of books and came across one that has a huge impact on the overall way we should approach SEO, web marketing, and business. Tribes – by Seth Godin looks like another book on leadership judging by its cover, but since we aren’t at church, no point judging a book by its cover….
Become a Leader in Your Industry
It has arrived, another BOTW coupon that saves you a good chunk of change for new directory submissions to the BOTW.org directory.
The latest coupon enables you to save 25% for all BOTW new submissions to any area. Simply use the following promo code follow the link below and when prompted enter the following BOTW Coupon Promo Code:
It’s nearly over, the wave of ezine article submissions is in the tail end of its life. At least that’s what we wrote about almost two years ago. Problem is, people still read old articles on web marketing that elevate this strategy. Does it work? Yes. Does it work well? No. What was once a viable method of both promoting content/products and getting one way links, has turned into an industry with only a handful of viable players. There once was a time where 300+ article directories would be active on any given day. That number is 10 percent the size today. read more…
Here is a brief outline of some of the other meta tags other than keyword and descriptions. We’ve learned how meta keywords and description tags remain viable, however, less important when it comes to ranking web sites today compared to the past. The leaves all the rest of the meta tags to discuss, and quite frankly, one doesn’t need to mention anymore.
A number of web page builders will automatically implement a slew of meta tags, the majority, if not all, are unnecessary. Here is a list of meta items that should remain on your website.
I’m sitting here in my office pondering my response to a question posed by a client. “I’m going to hire someone from India for $25 bucks to submit my site to 200 directories.” Not bad I suppose, assuming a) he can actually get a link from 200 directories, and b) those directories are actually valuable. Luckily he didin’t spend much money for these supposed links, however, I’ve seen countless clients/web site go overboard in their link acquisitions, trying to score one way links for cheap regardless of value.Â read more…
One thing we’ve noticed in our years in the SEO industry is that Canadian firms lag behind their American competitors when it comes to capitalizing on competitive advantages online. Despite being the most connected country on a per capita basis to the internet, Canadian firms are generally slow to explore distinct capabilities online to exceed competitors. In fact, it not only applies online, but Canadian firms tend to be much slower at innovating compared to other companies around the globe. For many manufacturing firms the low Canadian dollar gave them artificial capabilities to compete with American counterparts.
However, with advantages disappearing and the need to capture more sales at an all time importance given the current market climate, Canadian businesses are starting to discover the necessity and profitable benefits of applying basic to intense web marketing strategies for their web sites.
Distinct SEO: Serving Calgary and Beyond
Distinct SEO.com continues its search engine optimization training program designed to give foundational knowledge to webmasters, business owners, web designers, and others. By popular demand we have created a program that teaches the basic components of SEO with the purpose equipping you and your firm with the skills necessary to perform competent and profitable SEO. read more…
It’s been over four years but still some people think keyword density has business being a legitimate SEO strategy. Ensure keywords account for 5% of your total content and the magic number should thrill Google. Nothing could be more wrong. In fact, Matt Cutts and other top SEO names have even suggested that keyword density that is similar across numerous pages will raise red flags.
In fact, keyword density is even less important than meta tags since some of them still hold purposes (look back for our Meta tag articles). Keyword density is the percentage of words on a web page that match a specified set of keywords. Old SEOs using this technique feel there exists a magic number that pleases the search engines, this couldn’t be further from the truth. read more…
The old search engine optimization adage read, “content reigns king.” For those of you wondering what this means here’s a quick explanation. When creating web sites SEOs, marketers, webmasters, etc., have been told by major search engines to focus on content. The better the content, the more unique, the value to the industry, how it is written, are all crucial factors of providing the internet community with quality additions. For some time, SEOs have specifically said the primary focus to any SEO strategy is to write and provide quality and relevant content on web sites.
Originally posted in 2006 and updated for 2008. Look around you, the SEO industry is routinely at least 6-12 months behind search engine trends be it good or bad. There is always considerable discussion, in an effort to stay one step ahead of the competition, regarding the importance of the various linking schemes available today compared to the past and the subsequent impact on a web site tomorrow. This article will provide a brief discussion on the various linking schemes and what SEOs should think about them today.
We posted this in 2006, almost exactly two years ago. It’s a chance for us to re-visit the SEO trends of the past and determine what changes in the industry have taken place since. Before one of the web sites we used to work on had a regular news feed. Searching for the post I noticed two years ago that the article was #1 for some cool keywords. Turns out upon closer inspection a special character–the ‘ wasn’t a ‘ but a â€™ [the appropriate HTML code is ’]–was the aspect that ranked and not the normal apostrophe. Has anything changed today?
Special Characters No Longer Affect Googlebot
Varying Results for Geolocation of IP Tools
Case: I personally had a web site that needed Canadian web hosting so I could leverage the web site to an exclusively Canadian audience. I went with a host that touted everything Canadian. Turns out when I checked a month later the IP itself was NOT located in Canada, or was it….?
- I did a number of checks in free reverse IP tools online and had mostly the same results.
- SEO Book provides: http://visualroute.visualware.com/ which concluded the IP in question was in the US
- Another tools I checked http://www.ip2location.com/free.asp concluded US IP location.
- Firefox plugin in tool also suggested an IP in the US
- However, http://www.maxmind.com/app/locate_ip provided a different result going further behind the generated IP.
- Google to Increase Mobile Ranking Signals
- Banning semalt and buttons-for-websites via .htaccess
- Keyword Research – Choose Words Your Customers Use
- How to Organzie Your Web Links – Sub-Folders or Sub-Domains?
- Measurement Key for Local Online Success
- How Does Google Determine Content Quality Without Many Links?
- Processing New Business Ideas
- 50% Off Coupon for BOTW – Promo Code BOTW Discount
- The Story of a tumblr Post and Wordsworth Bookstore
- Why Most Brands Aren’t Memorable
- PPC Marketing and Long-Tail Analysis – Rebuttal
- Long-Tail Criticisms – Applications for SEO
- Top Ten Tips for SEO On Your Church Website Revised
- 50% Off Coupon for BOTW – Promo Code BOTW Discount
- How Fast Does Google Index my Website?
- Ezine Article Submission Strategies for SEO Going Going Gone
- Blogspot Begins Redirecting to Country Specific TLDs
- Integrating SEO Within a Proper Business Plan
- Facebook Demographic Shifts to Laggards
- Rapid Fire: The Real Value of .edu and .gov Links