The Distinct SEO Web Marketing BlogDiscuss the latest topics on web marketing, SEO, branding, and organizational development.
The old search engine optimization adage read, “content reigns king.” For those of you wondering what this means here’s a quick explanation. When creating web sites SEOs, marketers, webmasters, etc., have been told by major search engines to focus on content. The better the content, the more unique, the value to the industry, how it is written, are all crucial factors of providing the internet community with quality additions. For some time, SEOs have specifically said the primary focus to any SEO strategy is to write and provide quality and relevant content on web sites.
Originally posted in 2006 and updated for 2008. Look around you, the SEO industry is routinely at least 6-12 months behind search engine trends be it good or bad. There is always considerable discussion, in an effort to stay one step ahead of the competition, regarding the importance of the various linking schemes available today compared to the past and the subsequent impact on a web site tomorrow. This article will provide a brief discussion on the various linking schemes and what SEOs should think about them today.
We posted this in 2006, almost exactly two years ago. It’s a chance for us to re-visit the SEO trends of the past and determine what changes in the industry have taken place since. Before one of the web sites we used to work on had a regular news feed. Searching for the post I noticed two years ago that the article was #1 for some cool keywords. Turns out upon closer inspection a special character–the ‘ wasn’t a ‘ but a â€™ [the appropriate HTML code is ’]–was the aspect that ranked and not the normal apostrophe. Has anything changed today?
Special Characters No Longer Affect Googlebot
Varying Results for Geolocation of IP Tools
Case: I personally had a web site that needed Canadian web hosting so I could leverage the web site to an exclusively Canadian audience. I went with a host that touted everything Canadian. Turns out when I checked a month later the IP itself was NOT located in Canada, or was it….?
- I did a number of checks in free reverse IP tools online and had mostly the same results.
- SEO Book provides: http://visualroute.visualware.com/ which concluded the IP in question was in the US
- Another tools I checked http://www.ip2location.com/free.asp concluded US IP location.
- Firefox plugin in tool also suggested an IP in the US
- However, http://www.maxmind.com/app/locate_ip provided a different result going further behind the generated IP.
Longtail Strategies Get a Leg Up
Some of our most popular articles at Distinct SEO are the long-tail and Adwords articles that show folks how to apply some long-tail strategies to PPC campaigns. Thankfully, the Google Adwords folks are changing the quality score, here’s the link. So what’s so important? Well for all the longtail chasers out there the new rules enable more keywords to become active. read more…
One of the things nonprofit organizations need to consider just to stay alive is how to use every last donated dollar to its maximum. Churches to other non-profit organizations are all faced with operating on volunteer hours and limited budgets. Regardless of the uphill battles one thing remains certain: the online world needs to be tapped for the non-profit firm. The language people speak today is highly technological so to have a strong online presence, heck, just an existing web presence, is crucial to existence. Having said that Distinct SEO.com has a program (or perhaps discount is a better word) working with non-profits.
So a bit more coverage has been popping up lately for the age-old internet trend of ‘domain flipping’. Don’t know what that is? Quite simply it’s the trend of buying domain names to sit on then sell at a higher price later on. I think almost all, if not all, 3 letter iterations of .com web sites have been taken just cause of their value as three letter iterations. Distinct SEO.com is getting on board finally with some domain name flipping, but we’re joining the next generation of flippers in terms of our strategy.
There has been increased speculation regarding the value of attaining quality .edu or .gov links. Many SEO’s and webmasters, largely swayed by the dreaded ‘visible PR monster’, swear that acquiring one way links from domains with .edu or .gov will provide greater PR and eventually higher SERPS than a .com web site. Is it true? Do US government and education web sites hold greater push and pull simply because of their domain name, all other factors being equal?
The purpose of this article is to shed some evidence and practical insights regarding the notion of .edu and .gov links. But first some history.
Someone asked the following question regarding the value of press releases:
I am looking for some dofollow press release services that are:
a) reasonably priced
b) allow links in text
c) feature in google news (but not be all and end all)
The Value of Press Releases to SEO
The age old questions, to reciprocal link or not to reciprocal link. Here is a brief outline of what reciprocal linking is if you’re unfamiliar. Nowadays people are asking a different question:
Can I Safely Reciprocal Link?
Distinct SEO.com would like to wish all our American blog readers and clients a happy Fourth of July. Hope you actually got the day off! Many more SEO questions and business strategy discussions to come this year, stay tuned!
To all our Canadian readers and clients we want to wish you a Happy Canada. Keep it real Canada! (Which is where we’re from FYI.)