The Distinct SEO Web Marketing Blog

Discuss the latest topics on web marketing, SEO, branding, and organizational development.

Rapid Fire: The Real Value of .edu and .gov Links

There has been increased speculation regarding the value of attaining quality .edu or .gov links. Many SEO’s and webmasters, largely swayed by the dreaded ‘visible PR monster’, swear that acquiring one way links from domains with .edu or .gov will provide greater PR and eventually higher SERPS than a .com web site. Is it true? Do US government and education web sites hold greater push and pull simply because of their domain name, all other factors being equal?

The purpose of this article is to shed some evidence and practical insights regarding the notion of .edu and .gov links. But first some history.

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Rapid Fire: The Value of Press Releases to SEO

Someone asked the following question regarding the value of press releases:

I am looking for some dofollow press release services that are:

a) reasonably priced
b) allow links in text
c) feature in google news (but not be all and end all)

The Value of Press Releases to SEO

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Happy Fourth of July from Distinct SEO!

Distinct would like to wish all our American blog readers and clients a happy Fourth of July. Hope you actually got the day off! Many more SEO questions and business strategy discussions to come this year, stay tuned!


Rapid Fire: Internal Linking Using Keywords?

Another edition of Rapid Fire: where we answer some regularly asked SEO questions in quick succession :).

Many users are wondering (and as with many SEO questions there are multiple answers) what to do about internal links. The reason for the confusion is because of the nature of SEO–the industry is in continual change. If you don’t keep track of changes you’ll be left behind. Case in point: how to internal link. There was a point in time when you could throw all your web links in the footer of every page and somehow that would help the rank of those pages because of the internal structure pointing to all your links in so many places (that was 2003). Times have changed, but not necessarily for the worse.

Should I change the keywords I use to internally link?

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Rapid Fire: SEO Questions Answered

I’ve been posting a bit more lately on a few SEO forums and figured, “why don’t I post some of my own content on my own web site”. Baring I don’t mean copy and paste, but I was answering some pretty basic but repetitive questions so I figured I’d post responses with a bit more detail here on the blog. So for the next couple weeks, and perhaps sporadically through the future, I will be posting quick answers to some of the basic and most frequent questions posed aspiring SEO/business webmasters.

Without further ado here is the first question:

Q. What is the Importance to SEO Regarding Local Hosting

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Check Your WebStats – Unused Competitive Advantage

We’ve posted some articles on long-tail and on the commercial tool used to measure the long tail. As I’ve said before the Hit Tail program (script) merely measures the existing traffic that is coming to your site, it’s not the holy grail of keywords, but it is a useful tool that SEOs should include in their arsenal.

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Long-Tail Criticisms – Applications for SEO

The phrase The Long Tail was popularized by Chris Anderson in Wired magazine in 2004. The statistical model with the cool name is primarily used to describe marketing models seen primarily in large firms like, Ebay, or Netflix.

Rather than discussing the mathematical nuances of long-tail, this article aims at debunking some myths associated with search engine optimization and the supposed ‘holy grail’ status of long-tail. Many SEOs have praised the new information and tout its ‘powers’ as crucial to any web sites success. DistinctSEO will invite a special guest to talk about the ‘pros’ of long-tail, but in the meantime, let’s look practical applications from an SEO standpoint.

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The Skinny On Meta Description Tags

This is an article originally posted in September of 2006. We’ve updated it some and posted it for your review.

What was once a useful component to help increase rank has been reduced to a blurb from the past. Some SEOs claimed to have excluded meta description tags since 2002 with no harmful results. From what I’ve seen, there was use for meta descriptions up until early 2004. The question many are asking now, and a valid question at that, is if exclude them will ranks be negatively affected?

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