The Distinct SEO Web Marketing Blog

Discuss the latest topics on web marketing, SEO, branding, and organizational development.

Ezine Article Submission Strategies for SEO Going Going Gone

It’s nearly over, the wave of ezine article submissions is in the tail end of its life. At least that’s what we wrote about almost two years ago. Problem is, people still read old articles on web marketing that elevate this strategy. Does it work? Yes. Does it work well? No. What was once a viable method of both promoting content/products and getting one way links, has turned into an industry with only a handful of viable players. There once was a time where 300+ article directories would be active on any given day. That number is 10 percent the size today. read more…

Rapid Fire: The Skinny On Meta Tags – The Rest

Here is a brief outline of some of the other meta tags other than keyword and descriptions. We’ve learned how meta keywords and description tags remain viable, however, less important when it comes to ranking web sites today compared to the past. The leaves all the rest of the meta tags to discuss, and quite frankly, one doesn’t need to mention anymore.

A number of web page builders will automatically implement a slew of meta tags, the majority, if not all, are unnecessary. Here is a list of meta items that should remain on your website.

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Directory Linking – Gravel Roads to Your Web Site

I’m sitting here in my office pondering my response to a question posed by a client. “I’m going to hire someone from India for $25 bucks to submit my site to 200 directories.” Not bad I suppose, assuming a) he can actually get a link from 200 directories, and b) those directories are actually valuable. Luckily he didin’t spend much money for these supposed links, however, I’ve seen countless clients/web site go overboard in their link acquisitions, trying to score one way links for cheap regardless of value.  read more…

SEO Calgary – Canadian Firms Fall Short

One thing we’ve noticed in our years in the SEO industry is that Canadian firms lag behind their American competitors when it comes to capitalizing on competitive advantages online. Despite being the most connected country on a per capita basis to the internet, Canadian firms are generally slow to explore distinct capabilities online to exceed competitors. In fact, it not only applies online, but Canadian firms tend to be much slower at innovating compared to other companies around the globe. For many manufacturing firms the low Canadian dollar gave them artificial capabilities to compete with American counterparts.

However, with advantages disappearing and the need to capture more sales at an all time importance given the current market climate, Canadian businesses are starting to discover the necessity and profitable benefits of applying basic to intense web marketing strategies for their web sites.

Distinct SEO: Serving Calgary and Beyond

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Distinct SEO Training Program – Learn SEO

Distinct continues its search engine optimization training program designed to give foundational knowledge to webmasters, business owners, web designers, and others. By popular demand we have created a program that teaches the basic components of SEO with the purpose equipping you and your firm with the skills necessary to perform competent and profitable SEO. read more…

Keyword Density Is Useless for SEO

It’s been over four years but still some people think keyword density has business being a legitimate SEO strategy. Ensure keywords account for 5% of your total content and the magic number should thrill Google. Nothing could be more wrong. In fact, Matt Cutts and other top SEO names have even suggested that keyword density that is similar across numerous pages will raise red flags.
In fact, keyword density is even less important than meta tags since some of them still hold purposes (look back for our Meta tag articles). Keyword density is the percentage of words on a web page that match a specified set of keywords. Old SEOs using this technique feel there exists a magic number that pleases the search engines, this couldn’t be further from the truth. read more…

SEO Content Remains King?

The old search engine optimization adage read, “content reigns king.” For those of you wondering what this means here’s a quick explanation. When creating web sites SEOs, marketers, webmasters, etc., have been told by major search engines to focus on content. The better the content, the more unique, the value to the industry, how it is written, are all crucial factors of providing the internet community with quality additions. For some time, SEOs have specifically said the primary focus to any SEO strategy is to write and provide quality and relevant content on web sites.
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To Link or Not to Link or How to Link – A SEO Dillema

Originally posted in 2006 and updated for 2008. Look around you, the SEO industry is routinely at least 6-12 months behind search engine trends be it good or bad. There is always considerable discussion, in an effort to stay one step ahead of the competition, regarding the importance of the various linking schemes available today compared to the past and the subsequent impact on a web site tomorrow. This article will provide a brief discussion on the various linking schemes and what SEOs should think about them today.

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Re-Check Your Text – Special Characters Affect SEO

We posted this in 2006, almost exactly two years ago. It’s a chance for us to re-visit the SEO trends of the past and determine what changes in the industry have taken place since. Before one of the web sites we used to work on had a regular news feed. Searching for the post I noticed two years ago that the article was #1 for some cool keywords. Turns out upon closer inspection a special character–the ‘ wasn’t a ‘ but a ’ [the appropriate HTML code is ’]–was the aspect that ranked and not the normal apostrophe. Has anything changed today?

Special Characters No Longer Affect Googlebot

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When Geolocation of IP Doesn’t Go Deep Enough

Varying Results for Geolocation of IP Tools

Case: I personally had a web site that needed Canadian web hosting so I could leverage the web site to an exclusively Canadian audience. I went with a host that touted everything Canadian. Turns out when I checked a month later the IP itself was NOT located in Canada, or was it….?

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Non-Profit Organizations and SEO

One of the things nonprofit organizations need to consider just to stay alive is how to use every last donated dollar to its maximum. Churches to other non-profit organizations are all faced with operating on volunteer hours and limited budgets. Regardless of the uphill battles one thing remains certain: the online world needs to be tapped for the non-profit firm. The language people speak today is highly technological so to have a strong online presence, heck, just an existing web presence, is crucial to existence. Having said that Distinct has a program (or perhaps discount is a better word) working with non-profits.

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