The Distinct SEO Web Marketing Blog

Discuss the latest topics on web marketing, SEO, branding, and organizational development.

Rapid Fire: Internal Linking Using Keywords?

Another edition of Rapid Fire: where we answer some regularly asked SEO questions in quick succession :).

Many users are wondering (and as with many SEO questions there are multiple answers) what to do about internal links. The reason for the confusion is because of the nature of SEO–the industry is in continual change. If you don’t keep track of changes you’ll be left behind. Case in point: how to internal link. There was a point in time when you could throw all your web links in the footer of every page and somehow that would help the rank of those pages because of the internal structure pointing to all your links in so many places (that was 2003). Times have changed, but not necessarily for the worse.

Should I change the keywords I use to internally link?

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Rapid Fire: SEO Questions Answered

I’ve been posting a bit more lately on a few SEO forums and figured, “why don’t I post some of my own content on my own web site”. Baring I don’t mean copy and paste, but I was answering some pretty basic but repetitive questions so I figured I’d post responses with a bit more detail here on the blog. So for the next couple weeks, and perhaps sporadically through the future, I will be posting quick answers to some of the basic and most frequent questions posed aspiring SEO/business webmasters.

Without further ado here is the first question:

Q. What is the Importance to SEO Regarding Local Hosting

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Check Your WebStats – Unused Competitive Advantage

We’ve posted some articles on long-tail and on the commercial tool used to measure the long tail. As I’ve said before the Hit Tail program (script) merely measures the existing traffic that is coming to your site, it’s not the holy grail of keywords, but it is a useful tool that SEOs should include in their arsenal.

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Long-Tail Criticisms – Applications for SEO

The phrase The Long Tail was popularized by Chris Anderson in Wired magazine in 2004. The statistical model with the cool name is primarily used to describe marketing models seen primarily in large firms like Amazon.com, Ebay, or Netflix.

Rather than discussing the mathematical nuances of long-tail, this article aims at debunking some myths associated with search engine optimization and the supposed ‘holy grail’ status of long-tail. Many SEOs have praised the new information and tout its ‘powers’ as crucial to any web sites success. DistinctSEO will invite a special guest to talk about the ‘pros’ of long-tail, but in the meantime, let’s look practical applications from an SEO standpoint.

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The Skinny On Meta Description Tags

This is an article originally posted in September of 2006. We’ve updated it some and posted it for your review.

What was once a useful component to help increase rank has been reduced to a blurb from the past. Some SEOs claimed to have excluded meta description tags since 2002 with no harmful results. From what I’ve seen, there was use for meta descriptions up until early 2004. The question many are asking now, and a valid question at that, is if exclude them will ranks be negatively affected?

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We’re Back

Most of the team from Distinct SEO have now returned from an extended ‘vacation’ (we were away but not necessarily a vacation at all times :P). We’re answering some emails and tying up some loose ends getting the ship back on track. In the meantime, please drop us an email, let us know how you’re doing for regular blog readers, and if you’re searching the site and have a question, heck, contact us too, it’s free u know………..

Barry

We’re Off to the far far East!

The entire team of Distinct SEO is taking a month off! That’s what you can do when you employ yourself I guess. We have some folks on contract during the time but they’ll be taken care of. In the meantime, if you email us don’t expect a response until the first week of June. We promise we’ll get back to you then, and maybe we’ll even post up some pics. But until then, happy Summer wherever you are (or end of Spring).

-B

Google Analytics Losing It’s Luster

Greywolf has made his usual cynical/pragmatic take on the recent Google Analytics announcement (check the update when you log into your Analytics account.) Basically Google is saying you can share your data with other Google tools. That’s great! you can benefit from their infinite willingness to help you!

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How Not to Run an Election Online

Wildrose Alliance Party Makes Rookie Mistake

Last week we blogged about how big name companies, even media and web outlets, do not employ even the basics of SEO. This week, we want to show you why having basic knowledge of web servers will save you brutal embarrassment. How’s this for bad.

In Alberta the provincial election took place March 3rd, 2008. One of new and competing conservative parties in the running were looking to steal for votes from the dominant PC party. Only problem, they are so new that people don’t know much about them. How do folks check out the platform and even find out about candidates? Usually online nowadays. Only problem? On election day you couldn’t! It was ELECTION DAY and the web site went down due to too many visitors!

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