The Distinct SEO Web Marketing BlogDiscuss the latest topics on web marketing, SEO, branding, and organizational development.
We’re getting a great response from our SEO interviews so why stop?! Last week Fathom offered his thoughts no SEO, now it’s time to move to another web marketer with a wealth of experience — Daryl Clark (full bio at article end). Be sure to post your comments on Daryl’s responses; without further ado let’s head straight to the interview.
1. Defining SEO should be more than â€˜on-page and off-pageâ€™ components. If you had to describe the industry to someone new what would you say?
Search engine optimization is about creating relevancy so the search engines will deliver your website to qualified web surfers. The search engine relevancy of your website is essential but it is only part of SEO. SEO is about using your website as a lead generation tool. Using it as a lead generation tool means moving a website visitor into a funnel from visitor to prospect, from prospect to lead and from lead to converted sale. The sales process has to be at the forefront of all you SEO and Internet marketing activities.
2. Many have heard horror stories about the SEO industry. In your opinion whatâ€™s the biggest problem preventing SEO from becoming a mainstream component of business marketing?
You keep reading and we keep delivering. There is no end in site for Distinct SEO’s interviews of web marketing pros. Up next is John Rothra who is going to comment on SEO and how it impacts not-for-profit organizations. Welcome John.
1. Your vitals:
Name: John L. Rothra
Your web site: www.jrothraministries.com
A little but about you: Pastor and evangelist in Fort Worth, Texas, seeking to glorify God by making disciples by preaching the salvation that comes through faith in Jesus Christ and teaching sound, Biblical theology.
Let’s being our question sets and see if we can pinpoint some key items for web promotion.
1. If you had to describe the industry to someone new what would you say?
Search engine optimization (SEO), also called search engine marketing, is the process by which one analyzes how search engines rank sites, reviews a websiteâ€™s design, and develops a plan to help the site have the best chance of ranking better in the search engines. In other words, SEO is helping sites rank better in search engines by looking at the various factors involved.
2. Many not-for-profit and faith-based organizations are slower to respond to web marketing trends. Do you feel these types of web sites have much or little to benefit from web marketing initiatives?
Google PR Elusive Yet Sought After
I’m going to write a brief summary on some thoughts I’ve been kicking around in response to a growing number of number of SEO boards I frequent regarding the value and correlation of Google page rank and search engine rankings.
What is Page Rank?
Google uses Page Rank (PR) to ‘rate’ web site relevance, maturity, stature, etc. This value is hidden within the Google algorithm (that ranks web sites) and therefore nobody knows exactly what items are used to create PR. What we do know from Google is that it’s more than just ‘counting links’. They do look at relevance of where your links is coming, etc., in determining PR.
There is an ‘external’ or visible PR display offered by Google in the form of a small toolbar you can install that displays values. Yahoo! has a PR 10, which is incredibly difficult to achieve and only the 5 richest kings in the world can afford it (haha). External page rank is rarely updated, maybe 4 times a year, and the information is usually old by the time it reaches you.
How Should I Treat Google Page Rank
Contrary to popular assertions by some SEOs I believe there is an indirect correlation between PR and SERPs (your rankings). PR is a measure of the web sites health. The healthier and more robust it is (more incoming links), the higher the PR. That’s the basic criteria for rankings (I’ve left out great content here but that’s in the mix too). Many claim that PR has ZERO impact on SERPs. You’re right, it doesn’t, but SERPS and PR are derived from the same place (correct me if I’m wrong here.)
Let’s consult a robust (:lol:) diagram to aid explanation.
Note: Visible toolbar PR and rankings derive information from the same place (this is extremely general but helps.) Visible toolbar PR does NOT factor into your rankings. However, visible PR IS an indicator of your overall web site health and can be used as a general indicator against your competitors. That does not mean you focus on PR though.
Managers or webmasters should not ask how they can improve PR, rather how they can improve overall rankings. For many this is merely a semantics game; they treat both words synonymously. Rest assured, you do not need more PR to rank higher than a web site that has a higher PR value (say 3 to 4) than you. However, if you’re PR goes up, it does provide a general indicator that your web promotion techniques are being noted.
So remember, you want to ask yourself, “how you can I improve my search engine rankings”, not how you can improve your visible toolbar number. After all, it’s only a number at the end of the day. Visible PR will increase if you conduct your web marketing strategy correctly–it’s a visible result of your overall SEO efforts.
EDIT: For a more in-depth analysis (harder for beginners) please visit Smashing Magazine.
[tags]google page rank, pr on rankings, pr serps, visible pr, visible page rank, pr seo, page rank seo[/tags]
When you interview the pros you want to ask the right questions. Usually the typical SEO questions won’t suffice, you want to take the opportunity to ask the tough ones. Here are the responses from the web’s most pragmatic SEO fathom.
1. Hi Fathom, thanks for taking the time to answer some questions. First, your vitals please:
Your Web site: http://www.coopyrite.net
Shameless plug about yourself: Really — Iâ€™m a shy guy! [Nice try Fathom. :P]
SEO Pro Interview: Fathom Tells it How it is.
2. If you had to describe the SEO industry to someone new what would you say? It’s traditional exposure! Just because the medium changes and attributes that need to be considered are different it is still â€œmarketingâ€ through promotions and advertising.
It’s unusual I post stuff about other SEO bloggers, but I should do it more. Two notable things have caught my eye with a new blog I found from StoneTemple Consulting.
Firstly, Google revealed that between 20-25% of all searches per day are new to Google. That means they’ve never seen 1/4 of the terms people use. That means the keyword research you do is only poling 75% (if that) of users; you only use maybe 1% of that 75% to choose your 20 keywords (for a tiny site.) Interesting.
Secondly, Eric Enge seems to feel that (in the link above) meta keywords are still being taken into consideration by the spiders (Google I’m assuming). I could be wrong here and don’t mind being corrected, but it was interesting to read since the consensus recently is the tag has no barring whatsoever.
That about wraps up my Friday offering, Monday we have another SEO interview slated for release, a mystery guest who rules the likes of SEOchat. Stay tuned for that!
[tags]erci enge, stonetemple consulting, meta keywords, nofollow[/tags]
Last week Sam interviewed me with our SEO question set, (I think for next interview rounds we’ll do video or audio.) This week I’ve returned to the interviewer table and pose some straight questions to one of the first SEO’s to actually start SEO interviews — Randall McCarley. I tracked down Randall to turn the tables and have him answer a few questions.
1. Your vitals:
Name: Randall McCarley
Web site: www.14thc.com (14th Colony)
Shameless plug about yourself: 14th Colony builds the hardest working websites online.
Randall McCarley Interview – SEO Questions for the Pros
Without further ado let us begin with our first SEO question:
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Rather than going last we thought we’d give our own in-house SEO Pro Barry the honor of opening up this year’s SEO Interviews. The purpose of SEO interviews is to poll some top SEO names, those who have specific skills sets, and those who have been in the industry for a while. Their knowledge is invaluable and we are confident even the seasoned SEO vets will take something out of each participant. Without further ado here’s Barry!
â€¢ Name: Barry Nagassar
â€¢ Web site you wish to have linked: You’re on it now!
â€¢ Shameless plug about yourself: Hmmm. Well we’ll be releasing an SEO Book that will be focused on MBA style marketing techniques readable to a general business audience. It’s more than SEO our book, it will be a broad marketing approach, not a get rich quick scheme, but foundational marketing practices with a unique web marketing twist.
SEO Question Sets for the Pros
Hey everyone! This is my first post, and I’ve been given the task of running our SEO interviews. Distinct SEO is pulling in some top names in the SEO industry to ask them what makes web marketing tick. We know this SEO interview game has been done and even if we just did the usually thing it would still have immense value for our readers, however, we’re going to go one step further than the regular interviews seen out there in SEO-land.
We’ll certainly ask the regular questions, “what do you like about SEO? What is the average wing speed velocity of a coconut laden swallow?” but we’ll also tackle some issues that are perhaps neglected. For example, we are going to focus more on the business aspects of SEO, things that separate the competent business/marketer from the entry-level SEO.
Some very useful thoughts and remarks are one the way so stay tuned. Once we’re done this round of interviews we’ll post a ‘Top Ten’ type list of the best ideas from the SEO professionals we interview. As part of our own initiative the first interviewee will be our own :P–sorry for the shameless plug.
New Media Rules – SEO Style
If you picked up this month’s Alberta Venture magazine you would have seen my contribution explaining elements of web marketing. (May, 2007) in the Alberta Venture, a provincial business magazine, some introductory comments were made in an article exploring various marketing models for web sites.
Although my take was brief, I did manage to get in a couple of key aspects about the SEO realm, albeit I would have liked more emphasis on SEO as a smaller component of the broader web marketing beast. There was also a comment I supposedly made,
Everyone is starting to note the impact of Web 2.0. Well OK, admittedly if you’re just picking up on it now you’re quite late in the game. Still, web designers and marketers have long learned and implemented Web 2.0; much later (present day) the mainstream media and semi-unprofessional web marketers are starting to pay attention.
Here’s the thing. If you’re just catching on with Web 2.0 it’s not actually the place where you want to start. Rather than jumping on a crowded Web 2.0 bus, why not get into the driver’s seat and lead the pack? New web developments, marketing promos, and other online business planning should in the very least reflect Web 2.0 trends, but should also be considering and defining what comes next.
Web 3.0 / Web Cubed to Replace Web 2.0
What will replace Web 2.0 and what will that look like? Somewhat haphazardly I have named in Web Cubed (for Web 3.0, by the way, I’m willing to have someone point out that I’m not the first to use Web cubed). Bare in mind, I’m not suggesting Web 2.0 must logically progress to the next number in three (or cubed) but for the sake of this post I’ll stick with simple numerics.
I think we can divide web trends in a variety of categories, i.e. design, market planning, choices, etc. For example, what will Web Cubed look like? That’s a good question and I’d love to hear from all web designers. What will it feel like? I’d love to hear from the programmers. How will we produce it and promote it? I’d love to hear from the marketers and planners.
Here are my top thoughts on what Web Cubed will consist of.
1. A Continuation of communal aspects. Why is Wikipedia, Facebook, MySpace, etc., so popular? Connections, community, people remain hugely important to web browsers today. The importance of the community mentality of online sites will continue to replace the desire of the individual.
2. Designs will become more abstract. Instead of congruent headers and footers you’ll experience asymmetry in web design work. Colors will be vibrant, collage, patchwork, wavey and mutant ideas will replace unity, symmetry.
3. Purpose will be replaced with play. Interaction with environments and combinations online will be desired over selection and rigidity.
4. Marketing becomes courting clients and not selling products and services to customers–(this has been around for a while mind you). We should also acknowledge methods of marketing will change; low-bit youtube will be replaced with full and high quality and perhaps some day 3-D video.
5. Change will be embraced and rapid change will become norm in information retrieval. Consider the continuing rise in cellular media and methods of sending and receiving communication (not just RSS but RSS to mobile in the least).
These are but a few aspects that are sitting perhaps in the tail-end of Web 2.0 but are also ready to lead the way for Web Cubed which for some who are ambitious, has already arrived. What are your thoughts?
Well it finally happened. I dunno how it works, where they got my name and number, but I should have known that when I received a call today with ‘unknown’ in the display it was going to be spam. Spam on the phone you say?
Cold Calling for Web Hosting and Web Design is Phone Spam
A+ hosting (I can’t be sure it was them so I won’t list their web site) called me today and inquired whether I had taken care of some ‘recent web hosting woes’. I don’t recall asking anybody for help in my web hosting but hey, maybe that was the one liner.
What really got me was once I said I had no use for web hosting the conversation proceeded to, ‘can we offer you a service to increase your web rankings?’. My response, ‘no, I do web marketing myself.’
BUDDY, A+ Web Hosting, PLEASE! Do your damn homework at least. I should have rambled on and on to waste their time, but seriously, did you check the web site? Does it look like your web hosting/ web design/ web seo/ web marketing company can help me? Ha, uh no. Next time I get a call like this I’m going to set up a pitched squeal device that will render the cold call perpetrator listless and the company bankrupt. I swear it’s in the making….