The Distinct SEO Web Marketing Blog

Discuss the latest topics on web marketing, SEO, branding, and organizational development.

Canadian Firms Way Behind Web Marketing Potential

Search Insider did a post SES Toronto article that notes some interesting trends in Canadian search.

Essentially Canadian firms, be it the mom and pop operation, or more noticeably the huge corporation, do very little web marketing wise compared to their American counterparts. This despite a higher ratio of online savvy Canadians (who browse more and are on average on the internet more).

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SEO Interviews #6 – Gary Beal from StickyEyes

Distinct SEO.com is still going with their pro-SEO interviews. We’ll eventually post a top-ten or whatever list of the major items of importance per our respondents, however, we still have more interviews for your SEO enjoyment.

We want to welcome back Gary Beal to Distinct SEO.com. Many of you have read his exceptional article on Long-Tail Applications to SEO and PPC campaigns, now see what Gary has to say about the web marketing industry as a whole.

Name: Gary R. Beal (GaryTheScubaGuy)
Your Web site: www.Stickyeyes.com
Shameless plug about Gary: 10 Years as an SEO, Gary speaks at many conferences internationally like SES Conferences and Gaming and Casino Conferences. Gary is a Moderator on SEOChat and a Staff writer for DevShed.

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SEO Web Marketer Interview #5 – Daryl Clark

We’re getting a great response from our SEO interviews so why stop?! Last week Fathom offered his thoughts no SEO, now it’s time to move to another web marketer with a wealth of experience — Daryl Clark (full bio at article end). Be sure to post your comments on Daryl’s responses; without further ado let’s head straight to the interview.

1. Defining SEO should be more than ‘on-page and off-page’ components. If you had to describe the industry to someone new what would you say?

Search engine optimization is about creating relevancy so the search engines will deliver your website to qualified web surfers. The search engine relevancy of your website is essential but it is only part of SEO. SEO is about using your website as a lead generation tool. Using it as a lead generation tool means moving a website visitor into a funnel from visitor to prospect, from prospect to lead and from lead to converted sale. The sales process has to be at the forefront of all you SEO and Internet marketing activities.

2. Many have heard horror stories about the SEO industry. In your opinion what’s the biggest problem preventing SEO from becoming a mainstream component of business marketing?

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SEO Interview #4 – Faith Based SEO with John Rothra

You keep reading and we keep delivering. There is no end in site for Distinct SEO’s interviews of web marketing pros. Up next is John Rothra who is going to comment on SEO and how it impacts not-for-profit organizations. Welcome John.

1. Your vitals:

Name:
John L. Rothra

Your web site: www.jrothraministries.com

A little but about you: Pastor and evangelist in Fort Worth, Texas, seeking to glorify God by making disciples by preaching the salvation that comes through faith in Jesus Christ and teaching sound, Biblical theology.

Let’s being our question sets and see if we can pinpoint some key items for web promotion.

1. If you had to describe the industry to someone new what would you say?

Search engine optimization (SEO), also called search engine marketing, is the process by which one analyzes how search engines rank sites, reviews a website’s design, and develops a plan to help the site have the best chance of ranking better in the search engines. In other words, SEO is helping sites rank better in search engines by looking at the various factors involved.

2. Many not-for-profit and faith-based organizations are slower to respond to web marketing trends. Do you feel these types of web sites have much or little to benefit from web marketing initiatives?

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How Webmasters and Managers Should Approach Google Page Rank

Google PR Elusive Yet Sought After

I’m going to write a brief summary on some thoughts I’ve been kicking around in response to a growing number of number of SEO boards I frequent regarding the value and correlation of Google page rank and search engine rankings.

What is Page Rank?

Google uses Page Rank (PR) to ‘rate’ web site relevance, maturity, stature, etc. This value is hidden within the Google algorithm (that ranks web sites) and therefore nobody knows exactly what items are used to create PR. What we do know from Google is that it’s more than just ‘counting links’. They do look at relevance of where your links is coming, etc., in determining PR.

There is an ‘external’ or visible PR display offered by Google in the form of a small toolbar you can install that displays values. Yahoo! has a PR 10, which is incredibly difficult to achieve and only the 5 richest kings in the world can afford it (haha). External page rank is rarely updated, maybe 4 times a year, and the information is usually old by the time it reaches you.

How Should I Treat Google Page Rank

Contrary to popular assertions by some SEOs I believe there is an indirect correlation between PR and SERPs (your rankings). PR is a measure of the web sites health. The healthier and more robust it is (more incoming links), the higher the PR. That’s the basic criteria for rankings (I’ve left out great content here but that’s in the mix too). Many claim that PR has ZERO impact on SERPs. You’re right, it doesn’t, but SERPS and PR are derived from the same place (correct me if I’m wrong here.)

Let’s consult a robust (:lol:) diagram to aid explanation.

Google PR Diagram

Note: Visible toolbar PR and rankings derive information from the same place (this is extremely general but helps.) Visible toolbar PR does NOT factor into your rankings. However, visible PR IS an indicator of your overall web site health and can be used as a general indicator against your competitors. That does not mean you focus on PR though.

Managers or webmasters should not ask how they can improve PR, rather how they can improve overall rankings. For many this is merely a semantics game; they treat both words synonymously. Rest assured, you do not need more PR to rank higher than a web site that has a higher PR value (say 3 to 4) than you. However, if you’re PR goes up, it does provide a general indicator that your web promotion techniques are being noted.

So remember, you want to ask yourself, “how you can I improve my search engine rankings”, not how you can improve your visible toolbar number. After all, it’s only a number at the end of the day. Visible PR will increase if you conduct your web marketing strategy correctly–it’s a visible result of your overall SEO efforts.

EDIT: For a more in-depth analysis (harder for beginners) please visit Smashing Magazine.

[tags]google page rank, pr on rankings, pr serps, visible pr, visible page rank, pr seo, page rank seo[/tags]

SEO Pro Interview #3 – A Visit from Fathom

When you interview the pros you want to ask the right questions. Usually the typical SEO questions won’t suffice, you want to take the opportunity to ask the tough ones. Here are the responses from the web’s most pragmatic SEO fathom.

1. Hi Fathom, thanks for taking the time to answer some questions. First, your vitals please:

Name: fathom
Your Web site: http://www.coopyrite.net
Shameless plug about yourself: Really — I’m a shy guy! [Nice try Fathom. :P]

SEO Pro Interview: Fathom Tells it How it is.

2. If you had to describe the SEO industry to someone new what would you say? It’s traditional exposure! Just because the medium changes and attributes that need to be considered are different it is still “marketing” through promotions and advertising.

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Interesting Bits about Long-Tail and Meta Keywords

It’s unusual I post stuff about other SEO bloggers, but I should do it more. Two notable things have caught my eye with a new blog I found from StoneTemple Consulting.

Firstly, Google revealed that between 20-25% of all searches per day are new to Google. That means they’ve never seen 1/4 of the terms people use. That means the keyword research you do is only poling 75% (if that) of users; you only use maybe 1% of that 75% to choose your 20 keywords (for a tiny site.) Interesting.

Secondly, Eric Enge seems to feel that (in the link above) meta keywords are still being taken into consideration by the spiders (Google I’m assuming). I could be wrong here and don’t mind being corrected, but it was interesting to read since the consensus recently is the tag has no barring whatsoever.

That about wraps up my Friday offering, Monday we have another SEO interview slated for release, a mystery guest who rules the likes of SEOchat. Stay tuned for that!

[tags]erci enge, stonetemple consulting, meta keywords, nofollow[/tags]

Distinct SEO Interview #2 – Randall McCarley

Last week Sam interviewed me with our SEO question set, (I think for next interview rounds we’ll do video or audio.) This week I’ve returned to the interviewer table and pose some straight questions to one of the first SEO’s to actually start SEO interviews — Randall McCarley. I tracked down Randall to turn the tables and have him answer a few questions.

1. Your vitals:

Name: Randall McCarley
Web site: www.14thc.com (14th Colony)

Shameless plug about yourself: 14th Colony builds the hardest working websites online.

Randall McCarley Interview – SEO Questions for the Pros

Without further ado let us begin with our first SEO question:

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Read Distinct SEO Blog With Your Mobile Device

Distinct SEO.com is now easily accessible with any mobile device. Just browse the regular URL http://www.distinctseo.com/blog/, (no subdomain required at this point). Post comments, read our entries, learn more about search engine optimization and web marketing while you’re on the go!

Please let us know how it looks in your browser. We’ve tested a number of devices but something may be awry in your device. Enjoy and don’t forget to bookmark Distinct SEO.com either through your web browser or mobile web browser!

Distinct SEO Interview #1 – Barry Nagassar

Rather than going last we thought we’d give our own in-house SEO Pro Barry the honor of opening up this year’s SEO Interviews. The purpose of SEO interviews is to poll some top SEO names, those who have specific skills sets, and those who have been in the industry for a while. Their knowledge is invaluable and we are confident even the seasoned SEO vets will take something out of each participant. Without further ado here’s Barry!

Your vitals:

• Name: Barry Nagassar
• Web site you wish to have linked: You’re on it now!
• Shameless plug about yourself: Hmmm. Well we’ll be releasing an SEO Book that will be focused on MBA style marketing techniques readable to a general business audience. It’s more than SEO our book, it will be a broad marketing approach, not a get rich quick scheme, but foundational marketing practices with a unique web marketing twist.

SEO Question Sets for the Pros

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This Ain’t Your Regular SEO Interviews

Hey everyone! This is my first post, and I’ve been given the task of running our SEO interviews. Distinct SEO is pulling in some top names in the SEO industry to ask them what makes web marketing tick. We know this SEO interview game has been done and even if we just did the usually thing it would still have immense value for our readers, however, we’re going to go one step further than the regular interviews seen out there in SEO-land.

We’ll certainly ask the regular questions, “what do you like about SEO? What is the average wing speed velocity of a coconut laden swallow?” but we’ll also tackle some issues that are perhaps neglected. For example, we are going to focus more on the business aspects of SEO, things that separate the competent business/marketer from the entry-level SEO.

Some very useful thoughts and remarks are one the way so stay tuned. Once we’re done this round of interviews we’ll post a ‘Top Ten’ type list of the best ideas from the SEO professionals we interview. As part of our own initiative the first interviewee will be our own :P–sorry for the shameless plug.

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