http://techland.blogs.fortune.cnn.com/2008/06/12/yahoo-and-google-strike-a-deal/
Yahoo! will now be using Google technology to display ads in their search results. Actually, it's Google technology and Google ads...... sigh.... monopoly in ads.
The phrase The Long Tail was popularized by Chris Anderson in Wired magazine in 2004. The statistical model with the cool name is primarily used to describe marketing models seen primarily in large firms like Amazon.com, Ebay, or Netflix.
Rather than discussing the mathematical nuances of long-tail, this article aims at debunking some myths associated with search engine optimization and the supposed 'holy grail' status of long-tail. Many SEOs have praised the new information and tout its 'powers' as crucial to any web sites success. DistinctSEO will invite a special guest to talk about the 'pros' of long-tail, but in the meantime, let's look practical applications from an SEO standpoint.
This is an article originally posted in September of 2006. We've updated it some and posted it for your review.
What was once a useful component to help increase rank has been reduced to a blurb from the past. Some SEOs claimed to have excluded meta description tags since 2002 with no harmful results. From what I've seen, there was use for meta descriptions up until early 2004. The question many are asking now, and a valid question at that, is if exclude them will ranks be negatively affected?
Most of the team from Distinct SEO have now returned from an extended 'vacation' (we were away but not necessarily a vacation at all times :P). We're answering some emails and tying up some loose ends getting the ship back on track. In the meantime, please drop us an email, let us know how you're doing for regular blog readers, and if you're searching the site and have a question, heck, contact us too, it's free u know...........
Barry
The entire team of Distinct SEO is taking a month off! That's what you can do when you employ yourself I guess. We have some folks on contract during the time but they'll be taken care of. In the meantime, if you email us don't expect a response until the first week of June. We promise we'll get back to you then, and maybe we'll even post up some pics. But until then, happy Summer wherever you are (or end of Spring).
-B
It is now fact that Google Adwords will give your landing page a lower quality score if it takes forever to load. This was discussed at Webmaster World and Search Engine Watch. My question, when will Google search implement the same test on their trust/quality scores for web pages?
Greywolf has made his usual cynical/pragmatic take on the recent Google Analytics announcement (check the update when you log into your Analytics account.) Basically Google is saying you can share your data with other Google tools. That's great! you can benefit from their infinite willingness to help you!
Last week we blogged about how big name companies, even media and web outlets, do not employ even the basics of SEO. This week, we want to show you why having basic knowledge of web servers will save you brutal embarrassment. How's this for bad.
In Alberta the provincial election took place March 3rd, 2008. One of new and competing conservative parties in the running were looking to steal for votes from the dominant PC party. Only problem, they are so new that people don't know much about them. How do folks check out the platform and even find out about candidates? Usually online nowadays. Only problem? On election day you couldn't! It was ELECTION DAY and the web site went down due to too many visitors!
