The Distinct SEO Web Marketing Blog

Discuss the latest topics on web marketing, SEO, branding, and organizational development.

Simplicity of Infographics

When we were brainstorming linkbait for a client the prospect of infographics came up. Infographics are certainly nothing new, if you’re discovering them for the first time you may be behind the eight-ball in terms of adoption rate. In fact, for some niche industries, the online infographic has reached saturation point (some tech industries come to mind).

However, there are other industries and target markets, plenty in fact, that would clamour for a well presented infograhpic. Here are some ideas to help you along the creation of your own infographic to help achieve maximum reach and effect.

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Blogspot Begins Redirecting to Country Specific TLDs

Google announced just over a month ago that they were starting to roll out country specific redirects for visitors to Blogspot. For Canadians that change happened over the past few days. Now if you visit any blogspot blog you will be redirect to xxx.blogspot.ca rather than xxx.blogspot.com.

Implications? read more…

Google Over Optimization ‘Penalty’

In the works, according to Google search voice Matt Cutts, is an over optimization penalty that Google will apply to websites trying to cheat the search results. The question with any announcement about potential impacts on search engine rankings (organic placements) is, “to what extent?”

Google has long ignored attempts to manipulate the search engines through over-optimization, but the notion was always those ‘tactics’ were effectively stripped to zero impact. If Google needs to apply an “over optimization” penalty rather than a discount, does it imply the system they had before wasn’t working–that somehow the tricks ‘SEOs’ used to rank a website higher had some manipulative power on search engine rankings?

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What Kony2012 Teaches Us About Messaging and Branding

Most of your Facebook and Twitter feeds were lit up last week when the Kony2012/Invisible Children campaign hit. As quickly as it went viral legitimate criticisms emerged regarding the validity of their ‘aid’ intentions (which, by the way, very poor). Nonetheless, Kony2012 has become the most popular web campaign for an NGO. We can’t ignore its success regardless of the content.

What Kony2012 should teach marketers is the importance of story (in the marketing vernacular we’ll call it ‘brand’.) read more…

Why Big Brands Shouldn’t Use Adsense – Staples Canada

The average Adwords user may be unaware of the breadth of tools available in the platform. Two competitors could both be utilizing Adwords, yet only one is optimizing and leveraging their spend and revenues. Some of these often ignored tools are remarketing and managed placement ads.

Here’s an example of what I mean and why a) you’re company’s Adwords campaign needs to think bigger than just Adwords placement bids, b) why your company shouldn’t be using Adsense.
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Too Many Ads in the Header Bad for SEO

Google is now considering page layout as part of their ranking criteria. Although they claim actual search results affected will be under 1% we know every time Google makes an estimate like that you should add 10 points to the number. It’ll also be interesting to see if Google will penalize their own search results (no) due to too many ads in the header (some search results pages are have entire page folds notoriously littered with ads).

Nonetheless, webmasters should pay attention to what’s already evident. read more…

How to Approach International Sites, Subdomains, and Subfolders

As the title suggests, there is a way to inform Google about different sections on your website/brand that are targeted to different parts of the world. You can inform Google to treat different sections within a website based on what you declare in the Google Webmaster Tools (GWT) console (if you don’t have one then get it, use your Google ID, it’s free).

Google currently automatically targets region based on TLD (top level domain). But did you know you can inform Google if you have a subdomain for a particular country and that country only. But what’s even better for some is you can make the same declaration for a sub-folder. This is useful for those who can’t get, say, a Arabic domain but have content relevant to a market that speaks Arabic. You can register a subdomain for that part of your website and target Arabic speaking countries in GWT.


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Be Clear and Concise with Your Title Element or Face Consequences

I’ve been observing a particular search result and noticed that something wasn’t right. The title element said one thing, but Google displayed another. What may have caused this to occur? Well, I checked to see if the text displayed in the search results was found anywhere else, both on the website itself, and also on other websites that may have been linking to that particular page.

I didn’t find anything. So then I looked for any instance where the phrase itself in the entire Google index. Still nothing.

That left only one conclusion: Google had created their own web page title based on what they thought the page was about. Implications for your website? read more…

Yahoo! Site Explorer Closes for Good

RIP YSE. Web marketers, for the most part, have lost a tool for link discovery, mostly for competitors. What Goolge Webmaster Tools puts behind closed doors, the YSE was publicly available to all. This year it was announced with the merge of Bing! Microsoft and Yahoo! search engines, YSE would be phased out.

Today is official closing day.

Some didn’t rely heavily on YSE so they have alternatives, but we can’t argue, YSE provided the easiest, and free, method to find link information about websites. That process is now a bit harder.

Here are some alternatives to help you through YSE withdrawal. read more…

Web Directories Still Valid SEO Tactic…Sort of

As one of the moderators of SEOChat forums I see daily spam from entry level ‘SEOs’ who think they can make a buck online by undercutting legitimate consultants by 80-95% off price points. The primary tactics used by inexperienced SEOs (not I’m not even referring to them as marketers in any sense) include directory submissions much to the chagrin to the industry. Unbeknownst to many clients, directory submissions are an archaic strategy to acquire incoming web links.

Or are they?

read more…

Two Ways to Cripple Your Business: Use Group Coupons and Yellowpages

This blog post could have taken the form of an anecdotal reference on the horror stories from businesses using/used group coupons and/or YellowPages as part of their online marketing strategy.

But what’s the point of anecdotes when you have evidence?

Tough stories are emerging from businesses who are literally being crippled by bad decisions on marketing opportunities particularly with the group coupon craze. Here’s why. read more…

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