The Distinct SEO Web Marketing Blog
Discuss the latest topics on web marketing, SEO, branding, and organizational development.
Most of your Facebook and Twitter feeds were lit up last week when the Kony2012/Invisible Children campaign hit. As quickly as it went viral legitimate criticisms emerged regarding the validity of their ‘aid’ intentions (which, by the way, very poor). Nonetheless, Kony2012 has become the most popular web campaign for an NGO. We can’t ignore its success regardless of the content.
What Kony2012 should teach marketers is the importance of story (in the marketing vernacular we’ll call it ‘brand’.) read more…
The average Adwords user may be unaware of the breadth of tools available in the platform. Two competitors could both be utilizing Adwords, yet only one is optimizing and leveraging their spend and revenues. Some of these often ignored tools are remarketing and managed placement ads.
Here’s an example of what I mean and why a) you’re company’s Adwords campaign needs to think bigger than just Adwords placement bids, b) why your company shouldn’t be using Adsense.
Google is now considering page layout as part of their ranking criteria. Although they claim actual search results affected will be under 1% we know every time Google makes an estimate like that you should add 10 points to the number. It’ll also be interesting to see if Google will penalize their own search results (no) due to too many ads in the header (some search results pages are have entire page folds notoriously littered with ads).
Nonetheless, webmasters should pay attention to what’s already evident. read more…
Don’t think for a moment the actions by the US Congress won’t affect Canadians. You’d be sadly mistaken.
Some info on the issue:
As the title suggests, there is a way to inform Google about different sections on your website/brand that are targeted to different parts of the world. You can inform Google to treat different sections within a website based on what you declare in the Google Webmaster Tools (GWT) console (if you don’t have one then get it, use your Google ID, it’s free).
Google currently automatically targets region based on TLD (top level domain). But did you know you can inform Google if you have a subdomain for a particular country and that country only. But what’s even better for some is you can make the same declaration for a sub-folder. This is useful for those who can’t get, say, a Arabic domain but have content relevant to a market that speaks Arabic. You can register a subdomain for that part of your website and target Arabic speaking countries in GWT.
I’ve been observing a particular search result and noticed that something wasn’t right. The title element said one thing, but Google displayed another. What may have caused this to occur? Well, I checked to see if the text displayed in the search results was found anywhere else, both on the website itself, and also on other websites that may have been linking to that particular page.
I didn’t find anything. So then I looked for any instance where the phrase itself in the entire Google index. Still nothing.
That left only one conclusion: Google had created their own web page title based on what they thought the page was about. Implications for your website? read more…
RIP YSE. Web marketers, for the most part, have lost a tool for link discovery, mostly for competitors. What Goolge Webmaster Tools puts behind closed doors, the YSE was publicly available to all. This year it was announced with the merge of Bing! Microsoft and Yahoo! search engines, YSE would be phased out.
Today is official closing day.
Some didn’t rely heavily on YSE so they have alternatives, but we can’t argue, YSE provided the easiest, and free, method to find link information about websites. That process is now a bit harder.
Here are some alternatives to help you through YSE withdrawal. read more…
As one of the moderators of SEOChat forums I see daily spam from entry level ‘SEOs’ who think they can make a buck online by undercutting legitimate consultants by 80-95% off price points. The primary tactics used by inexperienced SEOs (not I’m not even referring to them as marketers in any sense) include directory submissions much to the chagrin to the industry. Unbeknownst to many clients, directory submissions are an archaic strategy to acquire incoming web links.
Or are they?
This blog post could have taken the form of an anecdotal reference on the horror stories from businesses using/used group coupons and/or YellowPages as part of their online marketing strategy.
But what’s the point of anecdotes when you have evidence?
It’s nothing new, juggernaut company protecting their identity against local mom and pop outfit. I for one am no surprised when the likes of Apple runs roughshod over hapless small businesses. For all the ‘good’ Apple has brought to the tech industry, they cripple many others in the process.
Here’s a quick test on branding (although it’s not a perfect test given the fact I’ve already mentioned Apple). Take a look at this picture after the jump. read more…
An interesting ruling from the Supreme Court of Canada that could’ve impacted the way you blog. The case was between Wayne Crookes, President and sole shareholder of West Coast Title Search and former Green Party Campaign manager, and blogger Jon Newton. The suit challenged that hyperlinks from Newton’s blog about the Green’s to another website with actual content that allegedly defamed the Party. Crookes argued that articles online with links to the content represented a “smear campaign” against him and other members of the Green Party of Canada.
How does the ruling impact your blogging?
There’s an interesting story about eBay (or is it Skype?) that details an organization that has the best of both worlds: decentralized and centralized organizational structure. Not too many companies operate in this fashion. Decentralized leadership permits the opportunity for more people (workers) to yield more power in decision making. Centralized models are your typical top down CEO to manager to manager to manager to manager to you.
Some of the best lead organizations try not to settle in a particular structure for too long, and adapt to their need and size rapidly (or as fast as they can handle change). Generally speaking top down forms of organizational structure tend to be more inefficient. Conversely, purely decentralized models don’t get anything done.
Case in point: OWS. read more…
- The Stunning Way to Handle Failure in Organizations – Case of SpaceX
- Social Media Strategies Should be Unique
- Twitter and the new RTs
- Pay Close Attention to Google’s Mobile Friendly Alert
- Google to Increase Mobile Ranking Signals
- Banning semalt and buttons-for-websites via .htaccess
- Keyword Research – Choose Words Your Customers Use
- How to Organzie Your Web Links – Sub-Folders or Sub-Domains?
- 50% Off Coupon for BOTW – Promo Code BOTW Discount
- Measurement Key for Local Online Success
- PPC Marketing and Long-Tail Analysis – Rebuttal
- Long-Tail Criticisms – Applications for SEO
- Top Ten Tips for SEO On Your Church Website Revised
- 50% Off Coupon for BOTW – Promo Code BOTW Discount
- How Fast Does Google Index my Website?
- Ezine Article Submission Strategies for SEO Going Going Gone
- Blogspot Begins Redirecting to Country Specific TLDs
- Integrating SEO Within a Proper Business Plan
- Facebook Demographic Shifts to Laggards
- Rapid Fire: The Real Value of .edu and .gov Links