The Distinct SEO Web Marketing BlogDiscuss the latest topics on web marketing, SEO, branding, and organizational development.
If you’re a small business owner and you don’t believe in the power of social media then here’s a quick story.
There are few quaint bookstores with eccentric bookstore owners left in our city of Calgary. One of the last hole in the walls in the middle of the least likely of places is Wordsworth books on 10th and 8th ave SW. If you can find the door then you’ll enter a realm of books stacked floor to ceiling.
Wordsworth was/is eccentric and eclectic, but had a business model that didn’t suit its downtown market (opening hours were erratic and generally took up the brief afternoon). It’s now closing and in its final days a massive 70% off sale (or $10 for a BAG of books) began to clear books off the shelves.
The thing is, nobody really knew about the bookstore, and even fewer knew about the sale, until the last few days because of a tumblr post.
Surprisingly, few online retailers and business owners comprehend some fundamentals of business. Online there are even fewer aspects of your business model that are distinct competitive advantages. In fact, the one you should pay attention to and develop, because it’s practically the only one, is your brand.
Yet, when it comes to branding, most businesses, regardless of size, don’t pay too much attention to brand. They hire someone to do their ‘logo’ and assume that’s the brand.
Brand is the story about your product/service/company. If you’re story is enticing enough, you’ll have a more memorable brand, not because of the story and the service, but because of the new evangelists (customers turned evangelists) that hype your product.
When does guest blogging offer benefits to your website? The answer isn’t ‘never’, but it’s not ‘always’.
One thing is certain, as a tactic to get legitimate incoming web links, it’s quickly fallen by the wayside. It seems the guest blogging craze came and went in a matter of years. Google quickly picked up on the practice, noted it was subject to abuse, and has been de-valuing ever since.
Guest blogging and content strategies started out with semi-good intentions–providing unique and relevant content was supposed to be what Google wanted the most. But unique content is different than lasting contributing content. It seems Google can tell the difference. Not only that, Google has largely thrown out the baby with the bath water advising SEOs and the like to steer away from guest blogging platforms as a means to acquire links.
Don’t believe me, here’s what they have to say about the subject.
Remember this post over 4 years ago, “the death of ezines“? It didn’t take a rocket scientist to observe that abuse that past ezine directories incited. It was a free way to get links and so terrible and spammy content flooded the service.
Generally speaking, any link acquisition strategy that starts to look like spam, or experiences a decrease in obvious quality, has ceased to become a viable means of attracting incoming web links.
Put it this way, if you can tell a website/service looks spammy, how long ago did Google figure it out. Probably a lot earlier than you.
So how should one approach content marketing strategies?
Check out this link for an interesting graph from istrategylabs that compares user data from Facebook from 2011 to 2014.
The data shows what many have noticed already, it’s uncool to use Facebook. Or at least it’s uncool if you’re under the age of 17 and your grandma uses Bookface. Total Facebook users have in fact increased, but lost are the new generation of users who are off to micro blogging/ micro social media platforms they can quickly use with their mobile devices (i.e. SnapChat and Instagram).
The Facebook demographic shift follows a normal distribution curve of product adoption as well.
As of this moment take a look at your Facebook account and then look at the Groups section. Notice any difference. Wait a minute! You left the group years ago, why are you magically back. Or perhaps you’re a Group administrator and in a blink of an eye all those people you booted are BACK reading and downloading.
Yes, there was a time when you could kick and scream about privacy. One could maintain a clandestine existence. Today, not so much. Rather than rejecting various forms of online socialism, which doesn’t work, people are starting to realize today’s world is more about controlling message rather than existence.
SEO Graphic by SEO Book.
Here’s a worthy piece we wrote over a year ago about SEO and it’s place in a proper business plan.
A brief browse through SEO/Webmaster forums reveal multitudes of SEO information that equips any webmaster and aspiring SEO consultant to enter ‘the game’. With all the information, how can one correctly apply SEO to their business plan? Where does SEO fit in? Is it a marketing item, a strategy item, all of the above? This article will outline some basic suggestions for small business webmasters looking to include SEO within a coherent business strategy plan.
*We’ve updated this post originally published at the end of September, 2009. A lot has changed since then :D*
WordPress is probably the easiest and most malleable blog tool on the web that functions on Apache. Although it doesn’t permit complete customization, it does provide a solid blogging tool with many additions to keep you’re information and SEO needs satisfied.
We don’t use many plugins, but over the years Distinct SEO has learned a few things through trials and tribulations. Here is a list of some of the plugins we use ideal for building a community and optimizing wordpress blogs.
Top WordPress Plugins for Search Engine Optimization
When we were brainstorming linkbait for a client the prospect of infographics came up. Infographics are certainly nothing new, if you’re discovering them for the first time you may be behind the eight-ball in terms of adoption rate. In fact, for some niche industries, the online infographic has reached saturation point (some tech industries come to mind).
However, there are other industries and target markets, plenty in fact, that would clamour for a well presented infograhpic. Here are some ideas to help you along the creation of your own infographic to help achieve maximum reach and effect.
Google announced just over a month ago that they were starting to roll out country specific redirects for visitors to Blogspot. For Canadians that change happened over the past few days. Now if you visit any blogspot blog you will be redirect to xxx.blogspot.ca rather than xxx.blogspot.com.
Implications? read more…
In the works, according to Google search voice Matt Cutts, is an over optimization penalty that Google will apply to websites trying to cheat the search results. The question with any announcement about potential impacts on search engine rankings (organic placements) is, “to what extent?”
Google has long ignored attempts to manipulate the search engines through over-optimization, but the notion was always those ‘tactics’ were effectively stripped to zero impact. If Google needs to apply an “over optimization” penalty rather than a discount, does it imply the system they had before wasn’t working–that somehow the tricks ‘SEOs’ used to rank a website higher had some manipulative power on search engine rankings?