We're getting an increased number of inquiries from prospective clients looking for web promotion/link building services. The #1 reason why is that their current off-shore (or closer to home) 'web marketers' aren't doing the job.
Why is that?
Google is continually improving their ranking algorithms which means they're always getting smarter at detecting quality links over spam. So many businesses trying to get a leg up on competitors have pursued poor links because of their short term value and now are getting killed in the search rankings
SEO is kind of like photography. Any monkey with a camera can take a picture. Likewise, any monkey can learn SEO in a matter of hours. We can teach the foundations for SEO in about two hours that would set up any webmaster with 90% of the skills they need to meet the latest standards and guidelines.
In photography there's a wide margin between amateur hack and seasoned vet. The vet knows everything about light, aperture, shutter speed, etc., that combine for a great shot. In SEO what separates the hacks from the pros isn't greater technical knowledge but great creativity. Read the rest of this entry »
May 11, 2011 at 7:44 am
· Filed under Social Media
A common misconception of 'social media' is that it only takes place on 'social media' websites like Facebook or Twitter. Just as social bookmarking websites (Digg, Reddit, Newsvine, etc.) are important components of a holistic social media strategy, so to are consumer driven comments.
The broad 'social media' sphere includes other tactics that includes the vastly important customer review. Read the rest of this entry »
Social media played a major role last night, but it could have been even bigger.
Firstly, yet again, major news was broken not by major media networks, but rather by an insider, a source close to, of all people, George Bush.
Keith Urbahn, the former chief of staff for Donald Rumsfeld and the former U.S. defence secretary under President George W. Bush, leaked the news. Major news outlets picked it up and cited him as a 'reputable source' without actually naming him. From careless tweeting by a former defence secretary to early reporting, Twitter has demonstrated a powerful change in the way we receive and push information.
Not only was the death reported early by a nobody, Bin Ladin himself could have escaped capture by employing targeted Twitter alerts. Read the rest of this entry »
As a web marketer I'm aware of all the search parameters, and some insider ones too, used to find info on the web. When it comes to individuals, groups, or brands, I can find out just about anything I want.
Little do people know (or maybe we do?) the EXTENT the digital age has turned privacy upside down. It's impossible to hide.
Everyone's done it: Googled your name. But what you see on the surface may not be the only story. Take for example the latest work we did for an individual trying to erase his digital footprint online. Easier said than done, but we managed to take care of most of the 'exposure'. Here's how. Read the rest of this entry »
Matt Cutts, Google search quality control dude, posted this answer on Youtube to a question regarding stolen content (I won't be discussing stolen images in this article).
We've all faced this issue, (or at least, anybody who's written something of value has), where you've written an article and someone rips it off. What can you do? Send a strongly worded email? File a DMCA report? That's probably not your best bet. Read the rest of this entry »
March 25, 2011 at 11:56 am
· Filed under Social Media
With an election call around the corner for May, Canadians are going to be inundated with a first--the use of social media by candidates vying for parliament seats.
In the span of 2 years the rise of social media tools, most notably Facebook and Twitter, make them ideal platforms to engage voters effective.
The latest round of updates from Google--dubbed Panda--leaves content farms at the short end of the stick.
Some context. Google adjusts their ranking algorithms daily. Sometimes they make larger tweaks that tend to catch the attention of SEOs (and those who track Google changes.)
There was a time when Google adjusted bi-annually and it REALLY changed the search results. Then they moved to a quarterly frequency, and then they began to churn out regular updates more efficiently that we rarely noticed.
