The Distinct SEO Web Marketing Blog
Discuss the latest topics on web marketing, SEO, branding, and organizational development.
The only sustainable solution to lasting market presence online is through the careful development of value added content directed to your target market.
If you had the chance, would you manipulate the search engines to get top placements for everything in your store during the Christmas rush knowing you’d lose all of your rankings 2 months later? Most of us know how to follow Google rules since at this point in time Google is responsible for sending the bulk of consume traffic (be it paid or organic).
JC Penny was caught link buying, and it wasn’t subtle. It seems someone (maybe a competitor) asked the NY Times to do a piece on how JC Penny was literally manipulating the search engines to get a #1 rank for everything ranging from bed supplies to dresses.
What’s disturbing is a) how easy it was to track down the manipulation (just use Yahoo!’s Site Explorer), and b) how long it took Google to figure it out. read more…
Check it out before they pull it off the ‘air’
In a world where group social coupon companies are a dime a dozen you can’t afford to lose market share, even if you’re the biggest.
Someone at Groupon just lost their job and the company lost millions, perhaps billions, over their flippant attitude towards an oppressed people group. Disrespect does not even begin to describe the ad. It’s borderline racism at worse and an strong indicator of Groupon’s colonial corporate culture at best.
Your thoughts? read more…
There was even a time, albeit brief, when press releases had their hay-day online. For 250 bucks you could get your news story published online on all the major search engine news rolls. During that time (6 years ago maybe?) you would actually get a link from your news releases, and those links were found on news sites (pretty important websites). That meant increased ranking for your website.
So hack SEOs clamoured to release pressers, of course, 95% didn’t have 250 bucks to spend on a legit release, and fewer still wrote a presser for–well–the press. read more…
Well maybe a better metaphor is Bing was caught with their hand in the cookie jar. Bing (Yahoo now uses Bing to power their results) has been slowly chipping away at Google’s market share perhaps attributed to their improved search results.
Well in comes a somewhat ludicrous revelation from Google reps that part of the Bing algorithm is to steal Google rankings. read more…
A number of people have blogged about their resentment towards Domain Registry Canada. Long story short they are a domain registrar, like countless others in Canada, that actually targets .CA registered domain owners with direct mail.
The fishy thing is these guys make their letters look VERY professional, and they almost pass off as if they’re A) Some type of over-arching Canadian registry authority, B) Your domain registrar.
Let me break down Domain Registry Canada in very simple terms anybody can understand: they charge FOUR TIMES more than the lowest domain registrar for .CA domains I could find. That in itself should make your decision simple. read more…
I’ve been driving by this house near where I live. It’s been for sale for ages, same Realtor too. The housing market isn’t what this post is about, however. Rather, it’s about what was on the Realtor sign–a website.
Fair enough, I was curious to see what the price for said home was so I did what anybody driving in a residential neighborhood would do, I used my mobile device to check out the Realtor’s website.
Now, unless you’re the type that drives around residential neighborhoods stealing open Wi-Fi networks, then the only way you’re going to remember/visit a website for a Realtor while driving is by writing it down, or using your mobile device. read more…
*Updated for 2011*
SEO For Your Church or Non-Profit Organization
This post was originally launched in 2008. One of the key leadership development organizations for non-profit and mostly church organizations released a document a while back outlining their keys to SEO for churches. While we are thrilled SEO is finally getting a bit of attention, we also want to contribute to Leadership Network’s SEO top ten list because we feel it’s incomplete.
Admittedly they did a good job, the information was/is mostly current. However, they missed some glaring and crucial components to SEO. Here is an updated version of the basic yet crucial SEO aspects every website needs to have (for 2011). read more…
Did you hear? Last week Google and Bing confirmed they are using Twitter and Facebook links to add relevance their news and organic rankings. Here’s Google’s rep Matt Cutts with more.
The news doesn’t come as much of a surprise, it’s more of a confirmation on the rumors that have been circulating for months. What is interesting about the whole revelation is how the links are being used. So any Twitter or Facebook link, even if it’s ‘nofollowed’ has the propensity to add some form of ‘Social Rank’ to your website.
We don’t know what the specific value is of these links, but it also appears more important ‘people’ have more trust. I wonder how this is measured… read more…
Did you read this in the Facebook profiles of your friends?
Change your Facebook profile picture to a cartoon from your childhood and invite your friends to do the same. Until Monday December 6, by Tuesday there should be no human faces on
facebook, but an invasion of memories. This is to support “Stop Violence Against Children”
Well turns out it’s a scam. Nobody knows who started it (yet), and some even purport pedophiles got the message going. While that part is probably not true, what is true is the NSPCC didn’t start the fad but they could still capitalize on the attention. read more…
On November 25th, 2010 a story broke that you may have read about a man who was beaten and robbed when he jumped into what he thought was a taxi cab. The story is appalling.
But did you know that the actually story went viral throughout Twitter and Facebook the day before and actually occurred the day before that? Here’s how. read more…
Last week I was the top tweet in #yyc for a few days cause of a picture I took in Kensington.
Check out the @nenshi graffiti i saw in kesington! #yyc #calgary http://twitpic.com/33o4p3
Here’s the pic in case you haven’t seen it.
I want to point out how this picture could launch someone’s career and that social media was the method to spread the art like wildfire. All for free by the way :P read more…
If you’re going to remember to do just ONE thing for your entire website when it comes to on-page SEO then ensure you have clear, concise, witty, relevant, and unique title elements.
The title element is the piece of code that site between the <title>TITLE</title> in your HTML (usuallya t the top). It’s what the browser displays in the top bar and also what the search engines use to determine what keywords to rank you for.
It’s also crucial to ensure, like I mentioned, you put something concise in your title tag, and if it’s a content piece (or link bait piece), then the TITLE can make or break the success of your article. Here’s an example: read more…
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- Google to Increase Mobile Ranking Signals
- Banning semalt and buttons-for-websites via .htaccess
- Keyword Research – Choose Words Your Customers Use
- How to Organzie Your Web Links – Sub-Folders or Sub-Domains?
- Measurement Key for Local Online Success
- How Does Google Determine Content Quality Without Many Links?
- Processing New Business Ideas
- 50% Off Coupon for BOTW – Promo Code BOTW Discount
- The Story of a tumblr Post and Wordsworth Bookstore
- PPC Marketing and Long-Tail Analysis – Rebuttal
- Long-Tail Criticisms – Applications for SEO
- Top Ten Tips for SEO On Your Church Website Revised
- 50% Off Coupon for BOTW – Promo Code BOTW Discount
- How Fast Does Google Index my Website?
- Ezine Article Submission Strategies for SEO Going Going Gone
- Blogspot Begins Redirecting to Country Specific TLDs
- Integrating SEO Within a Proper Business Plan
- Facebook Demographic Shifts to Laggards
- Rapid Fire: The Real Value of .edu and .gov Links