October 19, 2010 at 3:15 pm
· Filed under Social Media
Why Nenshi Won and How an MLA will Lose his Job
I tweeted this at the beginning of August about Naheed Nenshi's mayoral campaign that was just getting off the ground:
@nenshi will win the mayorship if he mobilizes the under 30 vote a la Obama. #yyc #calgary
Naheed won and he did it by doing what I said and MORE. He employed tactics Obama used which were quite simply competent communication. Now, Naheed didn't win solely based on his fantastic using social media campaign (rest assured every candidate in four years will have EXTENSIVE social media campaigns, no more surprises), but social media DID enable him to get his message across to the masses (from 3% to 40% support).
But there are three stories from this election that solidify social media as crucial player in the world of marketing. Read the rest of this entry »
Another big corporation has collected the colloquial 'FAIL' tag after a recent blogger exposed poor living conditions in some oil rig sites in Alberta.
The result? The pictures hit the net, the dude gets the axe.
Seems like the typical response from a monster corporation--pretend you're a big jerk and eliminate dissent by pretending it doesn't exist.
Today's marketplace actually responds in a different way. Honestly is highly regarded and is also rewarded. Don't believe me? Remember how people felt when we found out BP tried lying about the size of the oil spill....? Read the rest of this entry »
October 14, 2010 at 11:39 am
· Filed under Social Media
There are a few important announcements from Facebook that you should pay attention to. The moves, which won't come to as a surprise to many, will continue to solidify Facebook's market position as the most popular destination. The first, a 'potential' revolution from Bing that will impact search:
Ever get this message when trying to link Adwords and Analytics so you can track the success of an Adwords campaign?
Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account.
Many webmasters are left to scratch their heads asking: where is this phantom account preventing me from linking my accounts? We faced this issue and thought it was an old client that never took us off their Analytics. After searching high and low for the Google Adwords support email we came across a response we didn't find in the forum. Read the rest of this entry »
On September 8th, 2010 Google made an announcement that supposedly will change the landscape of search. Google Instant is supposed to deliver live results as you type. We're not talking about the suggestion box of related queries, but actual results predictive to what you type. It's supposed to save time, and maybe it will. Relevance to me as a user? I tweeted this (@distinctseo):
#googleinstant Fails b/c 90% of the time I use toolbars to enter queries. Then again the 'new tech' is probably not geared to me..
I'm sure there are many like me, but conversely, there are many more who aren't. Then came a tweet from an astute friend who tweeted us about this post that claimed Google Instant will make SEO Irrelevant. The article is wrong for a number of reasons. Read the rest of this entry »
What's with our past week and Canadian hosts? I'm telling you, if someone wants to create a killer web hosting business in Canada that offers great valuable service coupled with exceptional customer service you will dominate the Canadian market. The service in Canada leaves me wanting; perhaps I haven't found the right firm yet. Read the rest of this entry »
This post is a piece to inform readers who are just starting out with their web endeavors. This particular post deals with the Canadian web hosting company 'Hostpapa', although what applies to them is similar to various other cheap web hosting companies.
Distinct SEO has a number of web hosts, some in Canada, some in the US. We canceled a smaller shared hosting account with Hostpapa, who were otherwise relatively good to us, that is until cancellation. The shared package we were on for a small test website had unlimited bandwidth and space for about 100 bucks a year. It also came with a 'free domain'. We keep all Canadian domains with one registrar Netfirms, and all our other ones with Godaddy. This is mostly because they are the cheapest in the field for renewal and we've never had issues with either. This one particular domain was the only one with another registrar, so it was easily forgotten until it came time to move.
