The Distinct SEO Web Marketing Blog

Discuss the latest topics on web marketing, SEO, branding, and organizational development.

Why Google Instant Does NOT Mean the End of SEO

But Maybe the End to Longtail…

On September 8th, 2010 Google made an announcement that supposedly will change the landscape of search. Google Instant is supposed to deliver live results as you type. We’re not talking about the suggestion box of related queries, but actual results predictive to what you type. It’s supposed to save time, and maybe it will. Relevance to me as a user? I tweeted this (@distinctseo):

#googleinstant Fails b/c 90% of the time I use toolbars to enter queries. Then again the ‘new tech’ is probably not geared to me..

I’m sure there are many like me, but conversely, there are many more who aren’t. Then came a tweet from an astute friend who tweeted us about this post that claimed Google Instant will make SEO Irrelevant. The article is wrong for a number of reasons. read more…

MyHosting Spam Filtering Sold Separately. FAIL

What’s with our past week and Canadian hosts? I’m telling you, if someone wants to create a killer web hosting business in Canada that offers great valuable service coupled with exceptional customer service you will dominate the Canadian market. The service in Canada leaves me wanting; perhaps I haven’t found the right firm yet. read more…

Beware of ‘Free Domains’ With Cheap Web Hosting

This post is a piece to inform readers who are just starting out with their web endeavors. This particular post deals with the Canadian web hosting company 'Hostpapa', although what applies to them is similar to various other cheap web hosting companies.

Distinct SEO has a number of web hosts, some in Canada, some in the US. We canceled a smaller shared hosting account with Hostpapa, who were otherwise relatively good to us, that is until cancellation. The shared package we were on for a small test website had unlimited bandwidth and space for about 100 bucks a year. It also came with a ‘free domain’. We keep all Canadian domains with one registrar Netfirms, and all our other ones with Godaddy. This is mostly because they are the cheapest in the field for renewal and we’ve never had issues with either. This one particular domain was the only one with another registrar, so it was easily forgotten until it came time to move.

read more…

Don’t Fret About Google Caffeine

Webmasters trying to vie for the top spot in the organic search results like to pay attention to all the latest news and changes from the almighty Google. The last algorithm change called ‘Caffeine’ came out a few months ago and I can honestly say I didn’t pay much attention. Sure I caught a few important tidbits here and there, but overall I never developed interest.

Why? It may seem counter intuitive since SEO is a crucial component of a holistic web marketing strategy, but I’ve learned over the past 7 years watching Google that some things don’t change. read more…

Google Places (Local) Now Permits Replies to Customer Reviews

The power of user generated reviews on web sites or general business directories is powerful. Consumer markets ranging from Future Shop to Canadian Tire all permit a level of user generated reviews for products. Why is this crucial to generating sales online?

Firstly, the web is used as a vehicle to research new purchases. It’s been shown that negative reviews actually do more to turn a sale then positive ones.

Secondly, negative reviews (and positive) permit the business owners to reply and engage the issue. read more…

This Week’s Lessons in Social Media: Old Spice Man & Facebook

Think social media is a bust? If your boss thinks radio and newsprint are the way to go then you either have a very tiny and late adopting niche market, or your boss is a nut job. This week we’ve been delivered two astounding pieces of info that solidify social media as THE marketing vehicle of tomorrow. The thing is, it’s already here TODAY! What do I mean?

Check out Old Spice, where I could smell like the Old Spice dude, but man, I just don’t look like him….

read more…

The Latest on How Google Searches

Great post at Endgadget with Google engineer Amit Singh that provides some delightful insight with how Google searches that accentuates the search engine’s continued innovation.

Of particular interest in Engadget’s summary include: read more…

One SiteMap to Rule Them All

Google is now thinking about evolving beyond sitemaps.org protocol in favour of an all encompassing format that can contain videos, images, mobile URLs, code or geo information.

For full details visit the Google webmasters blog.

Does Google Use LSI? LSI Services and Their Relevance to SEO

An interesting discussion is heating up over at SEO Chat where I am one of the moderators.

The conversation is about LSI, or latent semantic indexing. That’s a fancy way to describe how search engines may deliver synonymous results for a query that doesn’t contain particular keywords.

The relevancy to SEO directly is almost zero. In fact, so-called SEO firms delivering LSI services are blowing smoke in your face–it’s simply a scam.

So what about LSI? What can we take away, what’s useful, and what should we ignore? read more…

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