The Distinct SEO Web Marketing Blog
Discuss the latest topics on web marketing, SEO, branding, and organizational development.
On November 25th, 2010 a story broke that you may have read about a man who was beaten and robbed when he jumped into what he thought was a taxi cab. The story is appalling.
But did you know that the actually story went viral throughout Twitter and Facebook the day before and actually occurred the day before that? Here’s how. read more…
Last week I was the top tweet in #yyc for a few days cause of a picture I took in Kensington.
Check out the @nenshi graffiti i saw in kesington! #yyc #calgary http://twitpic.com/33o4p3
Here’s the pic in case you haven’t seen it.
I want to point out how this picture could launch someone’s career and that social media was the method to spread the art like wildfire. All for free by the way :P read more…
If you’re going to remember to do just ONE thing for your entire website when it comes to on-page SEO then ensure you have clear, concise, witty, relevant, and unique title elements.
The title element is the piece of code that site between the <title>TITLE</title> in your HTML (usuallya t the top). It’s what the browser displays in the top bar and also what the search engines use to determine what keywords to rank you for.
It’s also crucial to ensure, like I mentioned, you put something concise in your title tag, and if it’s a content piece (or link bait piece), then the TITLE can make or break the success of your article. Here’s an example: read more…
If you’ve ever had an SEO claim the need for paid directories like Yahoo! then you’ve been hosed. When we first started in 2004 a Yahoo! link was the claim to fame, but did it really help? Jury is out on that one, but now it doesn’t matter. Yahoo will be shutting down the Canadian and UK directories (they’ve already closed some European markets) November 18th. read more…
Why Nenshi Won and How an MLA will Lose his Job
I tweeted this at the beginning of August about Naheed Nenshi’s mayoral campaign that was just getting off the ground:
@nenshi will win the mayorship if he mobilizes the under 30 vote a la Obama. #yyc #calgary
Naheed won and he did it by doing what I said and MORE. He employed tactics Obama used which were quite simply competent communication. Now, Naheed didn’t win solely based on his fantastic using social media campaign (rest assured every candidate in four years will have EXTENSIVE social media campaigns, no more surprises), but social media DID enable him to get his message across to the masses (from 3% to 40% support).
But there are three stories from this election that solidify social media as crucial player in the world of marketing. read more…
Another big corporation has collected the colloquial ‘FAIL’ tag after a recent blogger exposed poor living conditions in some oil rig sites in Alberta.
The result? The pictures hit the net, the dude gets the axe.
Seems like the typical response from a monster corporation–pretend you’re a big jerk and eliminate dissent by pretending it doesn’t exist.
Today’s marketplace actually responds in a different way. Honestly is highly regarded and is also rewarded. Don’t believe me? Remember how people felt when we found out BP tried lying about the size of the oil spill….? read more…
There are a few important announcements from Facebook that you should pay attention to. The moves, which won’t come to as a surprise to many, will continue to solidify Facebook’s market position as the most popular destination. The first, a ‘potential’ revolution from Bing that will impact search:
Finally, a new coupon code for the BOTW web directory for readers to enjoy. This one saves you 20%. Pick it up here.
Ever get this message when trying to link Adwords and Analytics so you can track the success of an Adwords campaign?
Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account.
Many webmasters are left to scratch their heads asking: where is this phantom account preventing me from linking my accounts? We faced this issue and thought it was an old client that never took us off their Analytics. After searching high and low for the Google Adwords support email we came across a response we didn’t find in the forum. read more…
But Maybe the End to Longtail…
On September 8th, 2010 Google made an announcement that supposedly will change the landscape of search. Google Instant is supposed to deliver live results as you type. We’re not talking about the suggestion box of related queries, but actual results predictive to what you type. It’s supposed to save time, and maybe it will. Relevance to me as a user? I tweeted this (@distinctseo):
#googleinstant Fails b/c 90% of the time I use toolbars to enter queries. Then again the ‘new tech’ is probably not geared to me..
I’m sure there are many like me, but conversely, there are many more who aren’t. Then came a tweet from an astute friend who tweeted us about this post that claimed Google Instant will make SEO Irrelevant. The article is wrong for a number of reasons. read more…
What’s with our past week and Canadian hosts? I’m telling you, if someone wants to create a killer web hosting business in Canada that offers great valuable service coupled with exceptional customer service you will dominate the Canadian market. The service in Canada leaves me wanting; perhaps I haven’t found the right firm yet. read more…
This post is a piece to inform readers who are just starting out with their web endeavors. This particular post deals with the Canadian web hosting company 'Hostpapa', although what applies to them is similar to various other cheap web hosting companies.
Distinct SEO has a number of web hosts, some in Canada, some in the US. We canceled a smaller shared hosting account with Hostpapa, who were otherwise relatively good to us, that is until cancellation. The shared package we were on for a small test website had unlimited bandwidth and space for about 100 bucks a year. It also came with a ‘free domain’. We keep all Canadian domains with one registrar Netfirms, and all our other ones with Godaddy. This is mostly because they are the cheapest in the field for renewal and we’ve never had issues with either. This one particular domain was the only one with another registrar, so it was easily forgotten until it came time to move.
- The Stunning Way to Handle Failure in Organizations – Case of SpaceX
- Social Media Strategies Should be Unique
- Twitter and the new RTs
- Pay Close Attention to Google’s Mobile Friendly Alert
- Google to Increase Mobile Ranking Signals
- Banning semalt and buttons-for-websites via .htaccess
- Keyword Research – Choose Words Your Customers Use
- How to Organzie Your Web Links – Sub-Folders or Sub-Domains?
- 50% Off Coupon for BOTW – Promo Code BOTW Discount
- Measurement Key for Local Online Success
- PPC Marketing and Long-Tail Analysis – Rebuttal
- Long-Tail Criticisms – Applications for SEO
- Top Ten Tips for SEO On Your Church Website Revised
- 50% Off Coupon for BOTW – Promo Code BOTW Discount
- How Fast Does Google Index my Website?
- Ezine Article Submission Strategies for SEO Going Going Gone
- Blogspot Begins Redirecting to Country Specific TLDs
- Integrating SEO Within a Proper Business Plan
- Facebook Demographic Shifts to Laggards
- Rapid Fire: The Real Value of .edu and .gov Links