The Distinct SEO Web Marketing BlogDiscuss the latest topics on web marketing, SEO, branding, and organizational development.
With an election call around the corner for May, Canadians are going to be inundated with a first–the use of social media by candidates vying for parliament seats.
In the span of 2 years the rise of social media tools, most notably Facebook and Twitter, make them ideal platforms to engage voters effective.
The use of these tools, however, must be guided with a poignant strategy. read more…
The latest round of updates from Google–dubbed Panda–leaves content farms at the short end of the stick.
Some context. Google adjusts their ranking algorithms daily. Sometimes they make larger tweaks that tend to catch the attention of SEOs (and those who track Google changes.)
There was a time when Google adjusted bi-annually and it REALLY changed the search results. Then they moved to a quarterly frequency, and then they began to churn out regular updates more efficiently that we rarely noticed.
Many have noticed the effects of Panda. read more…
So you wrote a fantastic article, or better yet, a witty Tweet.
You don’t receive exposure on your own might, but the newly anointed news juggernaut Huffington Post picks it up, puts your tweet in its own unique page, wraps HuffPo ads around it, and calls it their own (they probably give you attribution credit).
This is an issue because Huffington Post routinely ranks for major news stories and trending topics in EVERYTHING. Yet, their own unique content is thin.
Why does Google allow them to dominate for what is essentially duplicate/stolen content? read more…
How about 30 seconds?
It’s an odd question I see every once in a while: “how long does it take Google to index/find my website/new pages?”
Some people will believe you can ‘submit’ your website to the search engines, others will even go to great lengths to ensure their new website is found so they buy a service to address the need.
You can submit your website to the search engines, but that’s a bit backwards. (There was a time many years ago when submission was beneficial to get the ball rolling.)
Today, things have changed. It takes Google a very, very, very short time to find your content and put it in the search results–to the tune of 30 seconds. read more…
It’s a simple Google TOS rule: don’t buy links for the sake of manipulating search engine rankings. A few big players are getting caught (JC Penny, Forbes, etc.) Below are some key items for you to read from Google that will help identify what’s ‘illegal link buying’.
The only sustainable solution to lasting market presence online is through the careful development of value added content directed to your target market.
If you had the chance, would you manipulate the search engines to get top placements for everything in your store during the Christmas rush knowing you’d lose all of your rankings 2 months later? Most of us know how to follow Google rules since at this point in time Google is responsible for sending the bulk of consume traffic (be it paid or organic).
JC Penny was caught link buying, and it wasn’t subtle. It seems someone (maybe a competitor) asked the NY Times to do a piece on how JC Penny was literally manipulating the search engines to get a #1 rank for everything ranging from bed supplies to dresses.
What’s disturbing is a) how easy it was to track down the manipulation (just use Yahoo!’s Site Explorer), and b) how long it took Google to figure it out. read more…
Check it out before they pull it off the ‘air’
In a world where group social coupon companies are a dime a dozen you can’t afford to lose market share, even if you’re the biggest.
Someone at Groupon just lost their job and the company lost millions, perhaps billions, over their flippant attitude towards an oppressed people group. Disrespect does not even begin to describe the ad. It’s borderline racism at worse and an strong indicator of Groupon’s colonial corporate culture at best.
Your thoughts? read more…
There was even a time, albeit brief, when press releases had their hay-day online. For 250 bucks you could get your news story published online on all the major search engine news rolls. During that time (6 years ago maybe?) you would actually get a link from your news releases, and those links were found on news sites (pretty important websites). That meant increased ranking for your website.
So hack SEOs clamoured to release pressers, of course, 95% didn’t have 250 bucks to spend on a legit release, and fewer still wrote a presser for–well–the press. read more…
Well maybe a better metaphor is Bing was caught with their hand in the cookie jar. Bing (Yahoo now uses Bing to power their results) has been slowly chipping away at Google’s market share perhaps attributed to their improved search results.
Well in comes a somewhat ludicrous revelation from Google reps that part of the Bing algorithm is to steal Google rankings. read more…
A number of people have blogged about their resentment towards Domain Registry Canada. Long story short they are a domain registrar, like countless others in Canada, that actually targets .CA registered domain owners with direct mail.
The fishy thing is these guys make their letters look VERY professional, and they almost pass off as if they’re A) Some type of over-arching Canadian registry authority, B) Your domain registrar.
Let me break down Domain Registry Canada in very simple terms anybody can understand: they charge FOUR TIMES more than the lowest domain registrar for .CA domains I could find. That in itself should make your decision simple. read more…
I’ve been driving by this house near where I live. It’s been for sale for ages, same Realtor too. The housing market isn’t what this post is about, however. Rather, it’s about what was on the Realtor sign–a website.
Fair enough, I was curious to see what the price for said home was so I did what anybody driving in a residential neighborhood would do, I used my mobile device to check out the Realtor’s website.
Now, unless you’re the type that drives around residential neighborhoods stealing open Wi-Fi networks, then the only way you’re going to remember/visit a website for a Realtor while driving is by writing it down, or using your mobile device. read more…
*Updated for 2011*
SEO For Your Church or Non-Profit Organization
This post was originally launched in 2008. One of the key leadership development organizations for non-profit and mostly church organizations released a document a while back outlining their keys to SEO for churches. While we are thrilled SEO is finally getting a bit of attention, we also want to contribute to Leadership Network’s SEO top ten list because we feel it’s incomplete.
Admittedly they did a good job, the information was/is mostly current. However, they missed some glaring and crucial components to SEO. Here is an updated version of the basic yet crucial SEO aspects every website needs to have (for 2011). read more…