We're not sure we'll create a company Twitter account, but in the meantime, we'll commit to updating our Facebook Page a bit more. Join and get to know some of our clients and blog subscribers.
Look forward to seeing you there!
***This is a repost from August 2006 with some additional insights.***
Looking for the next untapped SEO market? Well for the longest time proponents of mobile phones have pumped web access. The logical connection would be for SEOs and webmasters to start thinking about making their content available to the online world. I say for the longest time because it was 2003 when I first heard rumblings of mobile internet, but the speeds and cost issues have made the impact on the industry very slow. This is also why I'm not saying that mobile search is the 'greatest' untapped SEO market to be had. Read the rest of this entry »
If you aren't aware of Twitter then check out this blog. Heck, you need to add this web site to your news readers because they always have exceptional information on things web.
http://www.smashingmagazine.com/2009/03/17/99-essential-twitter-tools-and-applications/
Top 100 legal resources that may impact your blogging.
The old (well relatively new but old in terms of SEO age) question for web marketers is this: how do I choose keywords for my web site. There are a few methods of accomplishing this task, but we wish to suggest a different approach than the mainstream 'check out keyword suggestion tools'.
Here is an overview of common methods and their overall effectiveness. What we'll find is that some methods are more powerful in defining targeted keyword sets, or markets, than others. For example....
Privacy concerns are huge, especially when you deal with consumers. When dealing with consumers you have to protect their privacy and offer assurances their information is safe. Turns out the popular social networking tool Facebook wants to own everything about you FOREVER. Don't believe me, read this article or read your Facebook TOS.
This is an example of how NOT to play the privacy game fairly.
Google and Yahoo have released news they will support a new tag meant for duplicate content control that you place in your header tags. This tag will tell Google and Yahoo which version of your pages you declare as canonical so various versions (usually dynamic versions) will be eliminated. This means less confusion for visitors and a better index for Google.
For more information click... Read the rest of this entry »
*For an intro discussion on long-tail keywords please visit this previous post.*
There are a number of people asking the question regarding the use of long-tail keyword strategies when picking keywords for new content. If you've ever spoken to us or read our blog then you'll know that we never favour writing content based on keyword. Rather, you always write for your market based on your target.
However, one SEO strategy is to watch trends in your log files to see where searchers are winding up on your web site. This will help you identify what new content to create or feature. However, should you dive deeper into the longtail keywords? Should you attempt to capture more of the uncompetitive and low traffic words in hopes of marginally increasing traffic?
The answer is yes if you're a big huge retail web site, and no if you're everybody else. Read the rest of this entry »
