The Distinct SEO Web Marketing Blog

Discuss the latest topics on web marketing, SEO, branding, and organizational development.

Top Ten Tips for SEO On Your Church Website Revised

*Updated for 2011*

SEO For Your Church or Non-Profit Organization

This post was originally launched in 2008. One of the key leadership development organizations for non-profit and mostly church organizations released a document a while back outlining their keys to SEO for churches. While we are thrilled SEO is finally getting a bit of attention, we also want to contribute to Leadership Network’s SEO top ten list because we feel it’s incomplete.

Admittedly they did a good job, the information was/is mostly current. However, they missed some glaring and crucial components to SEO. Here is an updated version of the basic yet crucial SEO aspects every website needs to have (for 2011). read more…

Google Using Facebook and Twitter Links as Ranking ‘Signals’

Did you hear? Last week Google and Bing confirmed they are using Twitter and Facebook links to add relevance their news and organic rankings. Here’s Google’s rep Matt Cutts with more.


The news doesn’t come as much of a surprise, it’s more of a confirmation on the rumors that have been circulating for months. What is interesting about the whole revelation is how the links are being used. So any Twitter or Facebook link, even if it’s ‘nofollowed’ has the propensity to add some form of ‘Social Rank’ to your website.

We don’t know what the specific value is of these links, but it also appears more important ‘people’ have more trust. I wonder how this is measured… read more…

How to Piggyback off of Piggybackers – Facebook Cartoon Profile Pic Scam

Did you read this in the Facebook profiles of your friends?

Change your Facebook profile picture to a cartoon from your childhood and invite your friends to do the same. Until Monday December 6, by Tuesday there should be no human faces on
facebook, but an invasion of memories. This is to support “Stop Violence Against Children”

Well turns out it’s a scam. Nobody knows who started it (yet), and some even purport pedophiles got the message going. While that part is probably not true, what is true is the NSPCC didn’t start the fad but they could still capitalize on the attention. read more…

Mayor Nenshi’s Graffiti Piece in Kensington – Another Exercise in Social Media

Last week I was the top tweet in #yyc for a few days cause of a picture I took in Kensington.

Check out the @nenshi graffiti i saw in kesington! #yyc #calgary

Here’s the pic in case you haven’t seen it.

nenshi graffiti

I want to point out how this picture could launch someone’s career and that social media was the method to spread the art like wildfire. All for free by the way :P read more…

An Exercise in Catchy Titles – Sensational Title Work by CTV on Sharks

If you’re going to remember to do just ONE thing for your entire website when it comes to on-page SEO then ensure you have clear, concise, witty, relevant, and unique title elements.

The title element is the piece of code that site between the <title>TITLE</title> in your HTML (usuallya t the top). It’s what the browser displays in the top bar and also what the search engines use to determine what keywords to rank you for.

It’s also crucial to ensure, like I mentioned, you put something concise in your title tag, and if it’s a content piece (or link bait piece), then the TITLE can make or break the success of your article. Here’s an example: read more…

Yahoo! Canada Directory Shutting Down – US Next?

If you’ve ever had an SEO claim the need for paid directories like Yahoo! then you’ve been hosed. When we first started in 2004 a Yahoo! link was the claim to fame, but did it really help? Jury is out on that one, but now it doesn’t matter. Yahoo will be shutting down the Canadian and UK directories (they’ve already closed some European markets) November 18th. read more…

Calgary Election an Excercise in Social Media: Lessons Learned

Why Nenshi Won and How an MLA will Lose his Job

I tweeted this at the beginning of August about Naheed Nenshi’s mayoral campaign that was just getting off the ground:

@nenshi will win the mayorship if he mobilizes the under 30 vote a la Obama. #yyc #calgary

Naheed won and he did it by doing what I said and MORE. He employed tactics Obama used which were quite simply competent communication. Now, Naheed didn’t win solely based on his fantastic using social media campaign (rest assured every candidate in four years will have EXTENSIVE social media campaigns, no more surprises), but social media DID enable him to get his message across to the masses (from 3% to 40% support).

But there are three stories from this election that solidify social media as crucial player in the world of marketing. read more…

Suncor: Human Resource, PR, and Social Media Fail

Another big corporation has collected the colloquial ‘FAIL’ tag after a recent blogger exposed poor living conditions in some oil rig sites in Alberta.

The result? The pictures hit the net, the dude gets the axe.

Seems like the typical response from a monster corporation–pretend you’re a big jerk and eliminate dissent by pretending it doesn’t exist.

Today’s marketplace actually responds in a different way. Honestly is highly regarded and is also rewarded. Don’t believe me? Remember how people felt when we found out BP tried lying about the size of the oil spill….? read more…

Linking Adwords and Analytics Accounts

Ever get this message when trying to link Adwords and Analytics so you can track the success of an Adwords campaign?

Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account.

Many webmasters are left to scratch their heads asking: where is this phantom account preventing me from linking my accounts? We faced this issue and thought it was an old client that never took us off their Analytics. After searching high and low for the Google Adwords support email we came across a response we didn’t find in the forum. read more…