In this post a couple of years back, we wrote how Yahoo! was phasing out support for its major directory. Truth be told, there was once a time in search engine marketing where you could submit to 1000's of directories and reap some marginal benefit. You could also pay a couple of thousand to a handful of major web directories to get some quality one way links.

The way of the web directory is quickly eroding with the advent of real time search functions in Twitter and other social media web sites. No point for a static collection of web sites that do not necessary reflect any type of qualitative score.

So are there any directories worthwhile to submit and pay? Read the rest of this entry »

One of the methods of analysing your Long Tail for SEO applications (or any other function) is to use the online tool 'HitTail'. We are pleased to present a guest write GaryTheScubaGuy, who will offer his thoughts in rebuttal to my article on Long-Tail Criticims. Gary offers a slant to marketing and pay-per-click uses of Long Tail that I'm sure you'll find useful and insightful.

(HitTail now offers a paid service with many more features helping you sift through your keyword data. This review does not include the new features.)

Without further delay, here's Gary....

Being asked to write an article describing the Long Tail software called HitTail, I immediately started making a list of what I wanted to say that I haven't already said on a dozen forums. That being fairly difficult, I decided for the first time, I will actually show snapshots of the results that have excited me over the last few months. Read the rest of this entry »

Distinct SEO Inc. is happy to announce the creation of two new services in the field of translation. We understand some of our clients have a need to expand their services or products into foreign markets. Currently we have acquired the services of two professional translation service people who specialise in Spanish, French, and even a bit of low German for anybody who needs :P. Read the rest of this entry »

Our next testimonial installment comes from Kim Straker, owner/operator of Clearwater Adventures (http://www.clearwateradventures), a Bow River fly fishing guide service here in Calgary. We first started working with Kim in the New Year (09) and have done a number of interesting things to help propel his web site higher in the search engines, but also we've made it a mainstay in the Alberta fly fishing industry online.

Here's what Kim had to say about his experiences thus far.

1. How did you find Distinct SEO? Read the rest of this entry »

A number of people have caught wind of the developments that have been coming from the pay per click (PPC) industry for some time now. Basically the story goes you can make $1000's a day by doing nothing. Of course, with everything that has making money for nothing there are throngs of people waiting to buy in.

This holds true for PPC arbitrage, the process by which advertisers purchase traffic via the pay-per-click network (i.e. Google Adwords or Yahoo! YPN) for the purpose of reselling it through similar content advertising at a higher cost. Although Google is constantly trying to devalue and shut down web sites that offer nothing but content advertising, the industry of PPC arbitrage is huge, and worth millions. Read the rest of this entry »

Today marks another milestone of Distinct SEO's growth in the web marketing industry. Distinct SEO.com was officially launched late-Summer 2006. Just under three years later we have incorporate and have changed our name slightly to Distinct SEO Inc.

This should make things a bit more clear when it comes to referencing our name. You can go ahead and drop the Inc. and just use Distinct SEO to refer to our new official title. Read the rest of this entry »

It's been a while that we've been able to post a public testimonial with a client we've worked with for over six months. Alas, we bring you My Nursing Uniforms, a nursing uniform web site that sells, well you guessed it, nursing uniforms! They are among the largest online retailers of nursing scrubs, we've had the pleasure of working with them since January and continue to do so.

I had a chance to ask Alan Weissman a few questions about our work with him and he was happy to provide his answers, thanks Alan!

How did you find Distinct SEO?
Through SEOChat.com, a website dedicated to SEO. (ADD: you can check out my contributions here.) Read the rest of this entry »

EDIT June 16th, 2009.

Originally posted in 2007, and updated a year later, this post on nofollow quells some questions and rumors on how Google handles the nofollow tag. Although nofollow has been actively used by Google for a couple of years now, there still wasn't widespread clarity on how to use the tag despite Google being quite clear on its application.

All three major search engines said they'd start obeying rel="nofollow" tags inserted into links. This was supposed to be a major method of combating spam. Essentially nofollow means the webmaster does not 'vouch' for the link and as such no 'PR juice' is sent via the link.

Google at one time even said you could use nofollow internally to control Page Rank flow. Turns out none of this is true anymore after Google did an about-face and changed their mind (they actually changed their mind a while ago but only told people now.)

Nofollow is Now Useless

Read the rest of this entry »