The Distinct SEO Web Marketing BlogDiscuss the latest topics on web marketing, SEO, branding, and organizational development.
Webmasters trying to vie for the top spot in the organic search results like to pay attention to all the latest news and changes from the almighty Google. The last algorithm change called ‘Caffeine’ came out a few months ago and I can honestly say I didn’t pay much attention. Sure I caught a few important tidbits here and there, but overall I never developed interest.
Why? It may seem counter intuitive since SEO is a crucial component of a holistic web marketing strategy, but I’ve learned over the past 7 years watching Google that some things don’t change. read more…
The power of user generated reviews on web sites or general business directories is powerful. Consumer markets ranging from Future Shop to Canadian Tire all permit a level of user generated reviews for products. Why is this crucial to generating sales online?
Firstly, the web is used as a vehicle to research new purchases. It’s been shown that negative reviews actually do more to turn a sale then positive ones.
Secondly, negative reviews (and positive) permit the business owners to reply and engage the issue. read more…
Think social media is a bust? If your boss thinks radio and newsprint are the way to go then you either have a very tiny and late adopting niche market, or your boss is a nut job. This week we’ve been delivered two astounding pieces of info that solidify social media as THE marketing vehicle of tomorrow. The thing is, it’s already here TODAY! What do I mean?
Check out Old Spice, where I could smell like the Old Spice dude, but man, I just don’t look like him….
Venture Beat is reporting new numbers for Twitter that solidify its position as the #2 ‘search engine’ behind Google.
Over 800 million searches a day, or 24 billion in a month, for Twitter. That puts it at a search traffic level that’s 25% of Google and more than Bing and Yahoo! combined.
Implications? read more…
Google is now thinking about evolving beyond sitemaps.org protocol in favour of an all encompassing format that can contain videos, images, mobile URLs, code or geo information.
For full details visit the Google webmasters blog.
An interesting discussion is heating up over at SEO Chat where I am one of the moderators.
The conversation is about LSI, or latent semantic indexing. That’s a fancy way to describe how search engines may deliver synonymous results for a query that doesn’t contain particular keywords.
The relevancy to SEO directly is almost zero. In fact, so-called SEO firms delivering LSI services are blowing smoke in your face–it’s simply a scam.
So what about LSI? What can we take away, what’s useful, and what should we ignore? read more…
Google Webmaster Tool’s has a feature that permits users to see approximately how many clicks they get versus total searches made for a particular keyword.For example, keyword ‘blue widgets’ may have 10 000 impressions a month. The question I post to you is: What percentage of traffic do you think the top organic rank gets? 90%? 80%? 50% read more…
The Art of Marketing came to Calgary June 14th, 2010, for a full day of special guests who shared very similar messages. In fact, the marketing visionaries and bestselling authors should NOT have shared ground-breaking concepts for the marketing attendees because what they were sharing should be evident. The ‘advent’ of social media, and the wealth of interaction companies can achieve with their customers IS upon us NOW. Does that include you? Are you there when people are looking? read more…
Distinct SEO is currently in the process of rebranding and revamping the web site. You may discover some dead ends, but mostly it will be business as usual.
We’re also going to post up some thoughts on the recent Art of Marketing conference that took place in Calgary tomorrow so stay tuned for that!
**updated June 6th**
You still have a few days to get tickets to TAOM which arrives in Calgary this coming Monday. Watch out for tweetups and meetups. Be sure to bring many business cards and say hi to me since I’ll be there (along with 4 new friends who WON free tickets from Distinct SEO through Twitter and Facebook!
Following a SOLD OUT conference in Toronto, The Art of Marketing is coming to Calgary June 14th, 2010, and we have free tickets to giveaway and discount codes! Join North America’s leading marketing visionaries and bestselling authors as they share ground-breaking concepts that have transformed marketing strategies and advertising practices globally.
Distinct SEO is happy to announce our spring Twitter contest giveaway winners. To celebrate our new @distinctseo Twitter account and Facebook Page, we were giving away THREE prizes. All new followers in either the Twitter or Facebook page were entered into our contest that closed May 15th.
The first prize was a $100 Adwords coupon given to @twkm.
The second and third prize was a pass to the upcoming Art of Marketing conference in Calgary June 14th. Congrats to @shosized and @jillianwalker on winning a ticket each, we’ll see you at the conference.