The Distinct SEO Web Marketing Blog

Discuss the latest topics on web marketing, SEO, branding, and organizational development.

MyHosting Spam Filtering Sold Separately. FAIL


What’s with our past week and Canadian hosts? I’m telling you, if someone wants to create a killer web hosting business in Canada that offers great valuable service coupled with exceptional customer service you will dominate the Canadian market. The service in Canada leaves me wanting; perhaps I haven’t found the right firm yet. read more…

Beware of ‘Free Domains’ With Cheap Web Hosting

This post is a piece to inform readers who are just starting out with their web endeavors. This particular post deals with the Canadian web hosting company 'Hostpapa', although what applies to them is similar to various other cheap web hosting companies.

Distinct SEO has a number of web hosts, some in Canada, some in the US. We canceled a smaller shared hosting account with Hostpapa, who were otherwise relatively good to us, that is until cancellation. The shared package we were on for a small test website had unlimited bandwidth and space for about 100 bucks a year. It also came with a ‘free domain’. We keep all Canadian domains with one registrar Netfirms, and all our other ones with Godaddy. This is mostly because they are the cheapest in the field for renewal and we’ve never had issues with either. This one particular domain was the only one with another registrar, so it was easily forgotten until it came time to move.

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Don’t Fret About Google Caffeine

Webmasters trying to vie for the top spot in the organic search results like to pay attention to all the latest news and changes from the almighty Google. The last algorithm change called ‘Caffeine’ came out a few months ago and I can honestly say I didn’t pay much attention. Sure I caught a few important tidbits here and there, but overall I never developed interest.

Why? It may seem counter intuitive since SEO is a crucial component of a holistic web marketing strategy, but I’ve learned over the past 7 years watching Google that some things don’t change. read more…

Google Places (Local) Now Permits Replies to Customer Reviews

The power of user generated reviews on web sites or general business directories is powerful. Consumer markets ranging from Future Shop to Canadian Tire all permit a level of user generated reviews for products. Why is this crucial to generating sales online?

Firstly, the web is used as a vehicle to research new purchases. It’s been shown that negative reviews actually do more to turn a sale then positive ones.

Secondly, negative reviews (and positive) permit the business owners to reply and engage the issue. read more…

This Week’s Lessons in Social Media: Old Spice Man & Facebook

Think social media is a bust? If your boss thinks radio and newsprint are the way to go then you either have a very tiny and late adopting niche market, or your boss is a nut job. This week we’ve been delivered two astounding pieces of info that solidify social media as THE marketing vehicle of tomorrow. The thing is, it’s already here TODAY! What do I mean?

Check out Old Spice, where I could smell like the Old Spice dude, but man, I just don’t look like him….


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The Latest on How Google Searches

Great post at Endgadget with Google engineer Amit Singh that provides some delightful insight with how Google searches that accentuates the search engine’s continued innovation.

Of particular interest in Engadget’s summary include: read more…

One SiteMap to Rule Them All

Google is now thinking about evolving beyond protocol in favour of an all encompassing format that can contain videos, images, mobile URLs, code or geo information.

For full details visit the Google webmasters blog.

Does Google Use LSI? LSI Services and Their Relevance to SEO

An interesting discussion is heating up over at SEO Chat where I am one of the moderators.

The conversation is about LSI, or latent semantic indexing. That’s a fancy way to describe how search engines may deliver synonymous results for a query that doesn’t contain particular keywords.

The relevancy to SEO directly is almost zero. In fact, so-called SEO firms delivering LSI services are blowing smoke in your face–it’s simply a scam.

So what about LSI? What can we take away, what’s useful, and what should we ignore? read more…

TAOM Comes and Goes – Why Social Media Triumphs

The Art of Marketing came to Calgary June 14th, 2010, for a full day of special guests who shared very similar messages. In fact, the marketing visionaries and bestselling authors should NOT have shared ground-breaking concepts for the marketing attendees because what they were sharing should be evident. The ‘advent’ of social media, and the wealth of interaction companies can achieve with their customers IS upon us NOW. Does that include you? Are you there when people are looking? read more…