The Distinct SEO Web Marketing BlogDiscuss the latest topics on web marketing, SEO, branding, and organizational development.
An interesting discussion is heating up over at SEO Chat where I am one of the moderators.
The conversation is about LSI, or latent semantic indexing. That’s a fancy way to describe how search engines may deliver synonymous results for a query that doesn’t contain particular keywords.
The relevancy to SEO directly is almost zero. In fact, so-called SEO firms delivering LSI services are blowing smoke in your face–it’s simply a scam.
So what about LSI? What can we take away, what’s useful, and what should we ignore? read more…
Google Webmaster Tool’s has a feature that permits users to see approximately how many clicks they get versus total searches made for a particular keyword.For example, keyword ‘blue widgets’ may have 10 000 impressions a month. The question I post to you is: What percentage of traffic do you think the top organic rank gets? 90%? 80%? 50% read more…
The Art of Marketing came to Calgary June 14th, 2010, for a full day of special guests who shared very similar messages. In fact, the marketing visionaries and bestselling authors should NOT have shared ground-breaking concepts for the marketing attendees because what they were sharing should be evident. The ‘advent’ of social media, and the wealth of interaction companies can achieve with their customers IS upon us NOW. Does that include you? Are you there when people are looking? read more…
Distinct SEO is currently in the process of rebranding and revamping the web site. You may discover some dead ends, but mostly it will be business as usual.
We’re also going to post up some thoughts on the recent Art of Marketing conference that took place in Calgary tomorrow so stay tuned for that!
**updated June 6th**
You still have a few days to get tickets to TAOM which arrives in Calgary this coming Monday. Watch out for tweetups and meetups. Be sure to bring many business cards and say hi to me since I’ll be there (along with 4 new friends who WON free tickets from Distinct SEO through Twitter and Facebook!
Following a SOLD OUT conference in Toronto, The Art of Marketing is coming to Calgary June 14th, 2010, and we have free tickets to giveaway and discount codes! Join North America’s leading marketing visionaries and bestselling authors as they share ground-breaking concepts that have transformed marketing strategies and advertising practices globally.
Distinct SEO is happy to announce our spring Twitter contest giveaway winners. To celebrate our new @distinctseo Twitter account and Facebook Page, we were giving away THREE prizes. All new followers in either the Twitter or Facebook page were entered into our contest that closed May 15th.
The first prize was a $100 Adwords coupon given to @twkm.
The second and third prize was a pass to the upcoming Art of Marketing conference in Calgary June 14th. Congrats to @shosized and @jillianwalker on winning a ticket each, we’ll see you at the conference.
We are happy to update our contribution list with an announcement that I’m now a contributing moderator at the world’s largest SEO chat forum.
Another way to review the competency of Distinct SEO, other than our testimonials, is to browse my regular contributions in one of the most popular SEO industry forums online. This way you can capture a good sense of our knowledge, approach/strategy for firms online, and advice we provide free of charge as you assess our capabilities to take your web site to the next level of profit conversion.
Distinct SEO will be undergoing some changes in the next month. Our web site and our brand logo will be changing. You may encounter some broken pages or images out of place, but we suspect the impact on users will be minimal. We’re upgrading to server our clients better and hope our blog visitors will enjoy the new look as well. Stay tuned for the official unveiling of our new design!
If you haven’t signed up for three of Google’s powerful marketing tools (they are FREE) then you’re WAY behind the eight ball. Get one Google account and sign up for Google Analytics, Webmaster Tools, and Google Website Optimizer, (Google Adwords too if you run ads).
Last week the team behind GWT announced an exceptional feature that will change how webmaster/marketers conduct market and keyword research. GWT have added more data and charts for your top search queries. They are now providing a monthly value for impressions and CTR (click-through-rates). Now you can find out, if you’re on the first page, how many people are actually search a particular keyword (by impressions), AND you can now find out how many people are clicking through based on your ranking. read more…
There is an ongoing debate whether a keyword in your domain name helps you rank higher. The truth is yes and no (isn’t everything yes and no these days?)
URL in domains would be something like: www.wicked-shoes.com.
Fact is, the keyword (KW) in the domain itself DOES NOT help you rank higher. However, the KW indirectly helps you. Here’s how. read more…
PR sculpting is an attempt by the webmaster to ‘funnel’ Page Rank into important places on a web site. Google gives each web site a certain ‘amount’ of Page Rank based on a number of factors but primarily weighted on how many incoming web links you have (relevant important web site send more PR versus irrelevant weak web sites). The idea was you could send PR to important pages over less important ones (like a privacy page) and then reap the benefits off increased rankings.
Well the age of PR sculpting is probably over. I say probably because on one hand sculpting with the ‘nofollow’ tag on links (ex. <a href=”http://www.examples.com” rel=”nofollow”/>) doesn’t work. On the other hand, you CAN impact how Google flows through your web site and indirectly benefit important pages. Here how. read more…
Eric Enge from StoneTemple Consulting has yet another exceptional interview with Google web spokesperson Matt Cutts. Check it out the transcript here.
Of particular interest include how host load impacts crawl rate, and how 301 redirects pass page rank. The former can be impacted by a slow server (shared servers beware?), the latter does not pass full PageRank using correct 301 redirect….