The Distinct SEO Web Marketing BlogDiscuss the latest topics on web marketing, SEO, branding, and organizational development.
Distinct SEO is currently in the process of rebranding and revamping the web site. You may discover some dead ends, but mostly it will be business as usual.
We’re also going to post up some thoughts on the recent Art of Marketing conference that took place in Calgary tomorrow so stay tuned for that!
**updated June 6th**
You still have a few days to get tickets to TAOM which arrives in Calgary this coming Monday. Watch out for tweetups and meetups. Be sure to bring many business cards and say hi to me since I’ll be there (along with 4 new friends who WON free tickets from Distinct SEO through Twitter and Facebook!
Following a SOLD OUT conference in Toronto, The Art of Marketing is coming to Calgary June 14th, 2010, and we have free tickets to giveaway and discount codes! Join North America’s leading marketing visionaries and bestselling authors as they share ground-breaking concepts that have transformed marketing strategies and advertising practices globally.
Distinct SEO is happy to announce our spring Twitter contest giveaway winners. To celebrate our new @distinctseo Twitter account and Facebook Page, we were giving away THREE prizes. All new followers in either the Twitter or Facebook page were entered into our contest that closed May 15th.
The first prize was a $100 Adwords coupon given to @twkm.
The second and third prize was a pass to the upcoming Art of Marketing conference in Calgary June 14th. Congrats to @shosized and @jillianwalker on winning a ticket each, we’ll see you at the conference.
We are happy to update our contribution list with an announcement that I’m now a contributing moderator at the world’s largest SEO chat forum.
Another way to review the competency of Distinct SEO, other than our testimonials, is to browse my regular contributions in one of the most popular SEO industry forums online. This way you can capture a good sense of our knowledge, approach/strategy for firms online, and advice we provide free of charge as you assess our capabilities to take your web site to the next level of profit conversion.
Distinct SEO will be undergoing some changes in the next month. Our web site and our brand logo will be changing. You may encounter some broken pages or images out of place, but we suspect the impact on users will be minimal. We’re upgrading to server our clients better and hope our blog visitors will enjoy the new look as well. Stay tuned for the official unveiling of our new design!
If you haven’t signed up for three of Google’s powerful marketing tools (they are FREE) then you’re WAY behind the eight ball. Get one Google account and sign up for Google Analytics, Webmaster Tools, and Google Website Optimizer, (Google Adwords too if you run ads).
Last week the team behind GWT announced an exceptional feature that will change how webmaster/marketers conduct market and keyword research. GWT have added more data and charts for your top search queries. They are now providing a monthly value for impressions and CTR (click-through-rates). Now you can find out, if you’re on the first page, how many people are actually search a particular keyword (by impressions), AND you can now find out how many people are clicking through based on your ranking. read more…
There is an ongoing debate whether a keyword in your domain name helps you rank higher. The truth is yes and no (isn’t everything yes and no these days?)
URL in domains would be something like: www.wicked-shoes.com.
Fact is, the keyword (KW) in the domain itself DOES NOT help you rank higher. However, the KW indirectly helps you. Here’s how. read more…
PR sculpting is an attempt by the webmaster to ‘funnel’ Page Rank into important places on a web site. Google gives each web site a certain ‘amount’ of Page Rank based on a number of factors but primarily weighted on how many incoming web links you have (relevant important web site send more PR versus irrelevant weak web sites). The idea was you could send PR to important pages over less important ones (like a privacy page) and then reap the benefits off increased rankings.
Well the age of PR sculpting is probably over. I say probably because on one hand sculpting with the ‘nofollow’ tag on links (ex. <a href=”http://www.examples.com” rel=”nofollow”/>) doesn’t work. On the other hand, you CAN impact how Google flows through your web site and indirectly benefit important pages. Here how. read more…
Eric Enge from StoneTemple Consulting has yet another exceptional interview with Google web spokesperson Matt Cutts. Check it out the transcript here.
Of particular interest include how host load impacts crawl rate, and how 301 redirects pass page rank. The former can be impacted by a slow server (shared servers beware?), the latter does not pass full PageRank using correct 301 redirect….
Are you aware of CrazyEgg.com? If not then you should check it out. There once was a time when the only data you could retrieve about your users was from your server log files. Then Google Analytics came into the picture and started adding powerful free analytical tools for webmasters. You should be using Analytics and their variety of testing tools. However, one of the items that Analytics hasn’t refined is the Overlay feature that shows how many times each link on a particular page is clicked.
Overlay in Google counts ALL clicks for a particular link and thus the data for ONE particular page isn’t correct. In comes CrazyEgg that manages to track individual click by page and not by site. Not only do they have an accurate count of clicks on links, they have cool heatmap and confetti views that show you where people click (precisely where), and where that user came from (color coded).
Add another weapon to your analytics arsenal because after all, the only competitive advantage you have online is your own brand and data.
Physical Address Crucial–Even When It’s Not Yours
I was doing a search yesterday for the date of the John Mayer concert in Calgary. Now instead of going to Ticketmaster I figured I’d check what Google had to say. Who knows, maybe they’d do some cool result like they do when you ask for metric to imperial conversion with numbers (answer displayed at the top of the results). I typed in the query ‘John Mayer Calgary’ and was a bit surprised with the results. Have you noticed this? read more…
You’ve seen the web sites, they’re full of flash. It’s sometimes fun from a user experience standpoint. Flash generally opens the door up to be more creativity in how your web site functions and interacts with users. From video to on-page interaction, when used effectively flash can be a useful addition to any web site. However, you can go too far. Also, you need to keep in mind some rules when thinking about how your web site will rank in the search engines.
Firstly, web sites that are 100% flash are generally invisible to the search engines. read more…