Top 100 legal resources that may impact your blogging.

How to Identify Keywords for Your Website

The old (well relatively new but old in terms of SEO age) question for web marketers is this: how do I choose keywords for my web site. There are a few methods of accomplishing this task, but we wish to suggest a different approach than the mainstream 'check out keyword suggestion tools'.

Here is an overview of common methods and their overall effectiveness. What we'll find is that some methods are more powerful in defining targeted keyword sets, or markets, than others. For example....

Some Steps to Finding the Right Keywords

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Privacy concerns are huge, especially when you deal with consumers. When dealing with consumers you have to protect their privacy and offer assurances their information is safe. Turns out the popular social networking tool Facebook wants to own everything about you FOREVER. Don't believe me, read this article or read your Facebook TOS.

This is an example of how NOT to play the privacy game fairly.

Google and Yahoo have released news they will support a new tag meant for duplicate content control that you place in your header tags. This tag will tell Google and Yahoo which version of your pages you declare as canonical so various versions (usually dynamic versions) will be eliminated. This means less confusion for visitors and a better index for Google.

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*For an intro discussion on long-tail keywords please visit this previous post.*

There are a number of people asking the question regarding the use of long-tail keyword strategies when picking keywords for new content. If you've ever spoken to us or read our blog then you'll know that we never favour writing content based on keyword. Rather, you always write for your market based on your target.

However, one SEO strategy is to watch trends in your log files to see where searchers are winding up on your web site. This will help you identify what new content to create or feature. However, should you dive deeper into the longtail keywords? Should you attempt to capture more of the uncompetitive and low traffic words in hopes of marginally increasing traffic?

The answer is yes if you're a big huge retail web site, and no if you're everybody else. Read the rest of this entry »

Staying on the topic of avoiding potential problem consultants here is another tip: avoid flat rate packages. Any SEO consultant/web firm that provides 1-5 (or however many) flat rate packages with varying price and escalating services is not really paying attention to your needs. Read the rest of this entry »

Take a quick browse through leading SEO forums, SEOChat, SitePoint, and look in their ‘professionals’ or ‘for hire’ threads. You’ll notice that just about everyone, cousins, aunts, dogs, know how to provide SEO services at a 'professional level'.

All jokes aside, how is it possible that 16 year old kids or SEOs without credentials win jobs? The answer is pretty simple, there is a market for low cost SEO. Let's take a look at some issues that show how anybody can get a job in search engine optimization and what is to be done about the issue. This post may also help you to choose the right SEO for your consulting job. Read the rest of this entry »

Small Business Owners Included

Interested in the web marketing industry and looking to get your start. Don't have any clue where to begin? With the looming recession a number of folks are looking for ways to supplement their income by picking up on some existing transferable skills and applying them to the internet. Fact is you can learn search engine optimization and other aspect of web marketing in a matter of hours.

Got ideas? Business skills? Marketing skills? Some computer skills? Programming? Well why not work for yourself? If you've thought about it now take the next step and learn the foundations of SEO.

SEO Training by Distinct SEO

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