An Exercise in Catchy Titles – Sensational Title Work by CTV on Sharks

If you’re going to remember to do just ONE thing for your entire website when it comes to on-page SEO then ensure you have clear, concise, witty, relevant, and unique title elements.

The title element is the piece of code that site between the <title>TITLE</title> in your HTML (usuallya t the top). It’s what the browser displays in the top bar and also what the search engines use to determine what keywords to rank you for.

It’s also crucial to ensure, like I mentioned, you put something concise in your title tag, and if it’s a content piece (or link bait piece), then the TITLE can make or break the success of your article. Here’s an example:

CTV ran a story today about a a diver who bumped into a shark in the Bay of Fundy. The Shark bumped the guy as it was cruising around looking for fish and checking out the camera lights. CTV sensationalized the title to read: Shark Attack off Bay of Fundy.

Whether the journalist knew that the general population’s fear and stigma against sharks could be exploited to generate interest is unknown, but the title definitely works. I’m not interested in a shark bumping a camera, but a SHARK ATTACK! Wow.

The guy attracted international attention because of the title in the news report (that and he had video of some sharp pointy teeth.)

Turn boring news into sensational news with a catchy title.

Conversely, you can kill a great article with a boring title.

Moral of the story? Pay attention to your titles!