Search Insider did a post SES Toronto article that notes some interesting trends in Canadian search.
Essentially Canadian firms, be it the mom and pop operation, or more noticeably the huge corporation, do very little web marketing wise compared to their American counterparts. This despite a higher ratio of online savvy Canadians (who browse more and are on average on the internet more).
Large corporations are particularly out to lunch when it comes to SEO and web marketing. Brand recognition opportunities are being lost to small affiliate market players because the head office can’t wrap their heads around the massive potential that is the web.
Case in point: DiscussWireless (when Google isn’t playing tricks) would routinely EXCEED top Canadian wireless providers like Telus, Bell (most notably them), and Rogers. These companies could do far more to secure their spots online as noted brands but fail to accomplish the task. The investment money is there, but traditional media is still preferred by the old boys club of marketers.
That’s a bad scenario for the firms who can’t adapt quick enough, but great news to the smaller online firm who excels when it comes to search engine marketing.
Here are some more highlights from the study.
* Canadians spend $28.05 in online advertising per Internet user. The US spends $71.43.
* 21% of Canadians media usage is online, but it gets 6% of the budget.
* In contrast, newspapers and magazines get a 7% share of total media usage, but capture 42% of Canadian ad budgets,
* The U.S. spends almost twice as Canada per capita on search marketing.
Distinct SEO.com has 1% of clients from Canada despite being based in Calgary, Alberta, CANADA. There is room to grow, but someone close to home has to figure out that there’s a WHOLE new world of profit waiting to be reaped online.
[tags]canada seo, canadian seo, canada sem, canada web marketing[/tags]