Typically I don’t pump other articles unless they have lasting value to the industry. I came across such an article last week pertaining to the expansion of B2b SEO (from SEWatch). Essentially, the report provides some data that suggests what many in the B2B (business to business) industry have known for a long time: potential clients are using search looking for sellers.
B2B SEO More Important Than Ever
How can you as a B2B firm capture an opportunity that is quickly evaporating? B2B SEO is certainly behind B2C (business to consumer) but that doesn’t mean nobody is paying attention. If you have a web site and you participate in the B2B industry, then you are eligible and should be applying some web marketing strategies to capture a greater market share.
How does web marketing play into your plans? Simply put, many of the items for B2C SEO are the same in B2B. Building web pages and optimizing remains the same. What does not remain the same are two things: identifying markets, and creating business/marketing plans.
Generally finding where your potential clients hang out and what they’re searching for is a bigger job than regular consumer markets. But there are upsides to B2B firms. For one, generally they are more open to creating coherent and sound marketing plans before engaging blindly in web marketing. That means they can measure success and meet their goals with greater ease. Distinct SEO actually services 1/2 of our clients in B2B industries–we understand the importance of capturing online markets and translating them into income.
Check out our summary page on B2B SEO to learn more about what we can do for you. Don’t forget, just because you’re B2B doesn’t mean your don’t have a market online, in fact, if you haven’t started you’re already miles behind the competition.
[tags]b2b seo, business to business seo, b2b marketing, b2b internet, b2b web marketing[/tags]