If you haven’t signed up for three of Google’s powerful marketing tools (they are FREE) then you’re WAY behind the eight ball. Get one Google account and sign up for Google Analytics, Webmaster Tools, and Google Website Optimizer, (Google Adwords too if you run ads).
Last week the team behind GWT announced an exceptional feature that will change how webmaster/marketers conduct market and keyword research. GWT have added more data and charts for your top search queries. They are now providing a monthly value for impressions and CTR (click-through-rates). Now you can find out, if you’re on the first page, how many people are actually search a particular keyword (by impressions), AND you can now find out how many people are clicking through based on your ranking.
You may be surprised that the top spot doesn’t attract as many clicks as you’d think (some observations we made are under 20% CTR).
You’ll also have a greater ability to refine your existing market data based on the impression numbers available in the GWT interface. You’ll find that the number is generally lower than the broader Google Adwords Keyword Tool.
So have fun with your GWT as you have even more free data to work with and reign supreme in your market. Albeit, you’ll have to rank before the data becomes useful :P.