When does guest blogging offer benefits to your website? The answer isn’t ‘never’, but it’s not ‘always’.
One thing is certain, as a tactic to get legitimate incoming web links, it’s quickly fallen by the wayside. It seems the guest blogging craze came and went in a matter of years. Google quickly picked up on the practice, noted it was subject to abuse, and has been de-valuing ever since.
Guest blogging and content strategies started out with semi-good intentions–providing unique and relevant content was supposed to be what Google wanted the most. But unique content is different than lasting contributing content. It seems Google can tell the difference. Not only that, Google has largely thrown out the baby with the bath water advising SEOs and the like to steer away from guest blogging platforms as a means to acquire links.
Don’t believe me, here’s what they have to say about the subject.
Does that mean you should never guest blog? Well no, the idea makes sense IF your opportunity includes a high quality website that’s relevant to your website/product/service. Even if you find this resource don’t do it just for a link (still a nice side-benefit). The primary purpose, as always, should be for legitimate brand exposure.