Business Strategy
Why Small Businesses Will Struggle The global pandemic COVID-19 has ground the world economy to a halt. In North America the markets erased years of gains in a matter of weeks, and is set to go lower still. Oil future are in the negative, the curve has yet to flatten...Business Strategy
Question is what 10,000 would you choose? 10,000 Facebook likes? 10,000 Twitter followers? 10,000 Instagram followers? 10,000 is the loose magic number that many marketers vie for. 10,000 people, when they are part of the same tribe, are included in that kind of stuff...
Business Strategy
There is a common misconception in the world of nonprofits when it comes to company websites: custom development is the only option. There are times, especially for large organizations with significant and specific needs, that custom websites are needed, but for the...
Business Strategy
As energy dependent Alberta and other provinces that rely on oil royalty revenues continue to struggle with depressed prices, layoffs particularly for contract workers are making people think harder about starting their own consulting firms. Starting a new consultancy...Business Strategy
Watch this stunning video. In case you’re wondering, SpaceX is trying to LAND a rocket that went to space. Usually rockets are used once and then jettisoned off into the void of space. (Actually, they don’t disappear, the rockets, along with other space...Business Strategy
A number of local (and even international) businesses can’t connect the dots between marketing dollars and sales. That’s important to know, whether or not you’re making money, and how much. If you can’t measure your outputs (probably some form... 
