Google to Increase Mobile Ranking Signals

Pay attention to an important announcement from Google Webmaster Central. The key ranking signals will be adjusted in a month’s time to reflect the growing prominence of mobile friendly websites. Of worthy note: 1. More mobile-friendly websites in search results...

Keyword Research – Choose Words Your Customers Use

Search engine optimization has long been the red herring of the web marketing industry. In itself it serves a haphazard function. Robust SEO strategies are carefully developed tactics executed within well thought out business plans.  One of the tactics within SEO is...

How to Organzie Your Web Links – Sub-Folders or Sub-Domains?

Previously posted in 2011 and updated. What’s the best way to organize your web site for SEO factors? Is it sub-folders, sub-domains, or something in between? What’s Best For Your Web Site? Subfolders or Subdomains? Simply put, there’s no one size...

How Does Google Determine Content Quality Without Many Links?

Unfortunately, this video does not describe what its description suggests, “How can content be ranked if there aren’t many links to it?” We all know that Google is going away from using web links as the primary indicator of page strength (or at least...

When Does Guest Blogging Make Sense?

When does guest blogging offer benefits to your website? The answer isn’t ‘never’, but it’s not ‘always’. One thing is certain, as a tactic to get legitimate incoming web links, it’s quickly fallen by the wayside. It seems the...

Content Marketing Strategies Gone

Remember this post over 4 years ago, “the death of ezines”? It didn’t take a rocket scientist to observe that abuse that past ezine directories incited. It was a free way to get links and so terrible and spammy content flooded the service. Generally...