**updated June 6th**
You still have a few days to get tickets to TAOM which arrives in Calgary this coming Monday. Watch out for tweetups and meetups. Be sure to bring many business cards and say hi to me since I’ll be there (along with 4 new friends who WON free tickets from Distinct SEO through Twitter and Facebook!
Following a SOLD OUT conference in Toronto, The Art of Marketing is coming to Calgary June 14th, 2010, and we have free tickets to giveaway and discount codes! Join North America’s leading marketing visionaries and bestselling authors as they share ground-breaking concepts that have transformed marketing strategies and advertising practices globally.
You and your guests can take advantage of our preferred price of $349 – saving $50 off the regular price by using promo code RK28.
When you register 3 or more people you’ll save an additional $50 off each ticket!
The Art of Marketing Calgary Ticket Giveaway
Distinct SEO Inc. will be blogging and tweeting the event and we have 2 tickets to giveaway to some lucky readers. How do you win? We’ll chose two lucky winners for the event, all you have to do to qualify is follow @distinctseo on Twitter. Contest ends May 15th, 2010. You can also INCREASE your chances to win by becoming a fan of our Facebook Page.
Check out who will be speaking at this year’s conference.
Chip Heath – Strategy & Communications
Chip Heath is the Thrive Foundation of Youth Professor of Organizational Behavior in the Graduate School of Business at Stanford University. He is the co-author of the New York Times bestseller book Made to Stick: Why Some Ideas Survive and Others Die. Made to Stick has been translated into 29 languages, the last of which was Slovakian, and it was retired from the BusinessWeek bestseller list after a 24-month run. Chip is also a columnist for Fast Company magazine, and he has spoken and consulted on the topic of “making ideas stick” with organizations such as Nike, the Nature Conservancy, Microsoft, Ideo, and the American Heart Association. Chip’s latest book, Switch: How to Change Things When Change Is Hard, written with his brother Dan, was released in February 2010 and is already a NY Times and Wall Street Journal best seller.
Chip’s research examines why certain ideasâ€”ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy mythsâ€”survive and prosper in the social marketplace of ideas. These â€œnaturally stickyâ€ ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders. A few years back Chip designed a course, now a popular elective at Stanford, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, How to Make Ideas Stick, has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers.
Chip’s research has appeared in the Journal of Organizational Behavior, Quarterly Journal of Economics, Cognitive Psychology, Organizational Behavior and Human Decision Processes, Journal of Consumer Behavior, Strategic Management Journal, Psychological Science, and the Journal of Risk and Uncertainty. Popular accounts of his research have appeared in Scientific American, the Financial Times, The Washington Post, Business Week, Psychology Today, and Vanity Fair. He has appeared on NPR and National Geographic specials.
Chip has taught courses on Organizational Behavior, Negotiation, Strategy, and International Strategy. Prior to joining Stanford, Professor Heath taught at the University of Chicago Graduate School of Business and the Fuqua School of Business at Duke University. He received his B.S. in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.
What you will learn:
- Simplicity: Simplify your message. Simplicity isnâ€™t about dumbing down, itâ€™s about prioritizing
- Demand before Supply: Before your message can stick your audience must want it
- Credibility: How to create credibility in an untrusting market place
- Emotion: How to enter the emotional realm, emotions lead to actions
- Stories: Driving action through the power of stories
Gary Vaynerchuk – Personal Branding in the New Media Landscape
Online marketing trailblazer Gary Vaynerchuk (VAY NER CHUK) is a 33-year-old entrepreneur whose dual identity as both business guru and wine guy has made him known as the â€œSocial Media Sommelier.â€ A self-trained wine expert, he revolutionized the wine industry with his video blog, Wine Library TV (affectionately known as The Thunder Show), and grew his family wine business from $4 million to $60 million in five years. What raised Vaynerchukâ€™s notoriety even more than his business acumen was his foresight combined with his pioneering, multi-faceted approach to personal branding and business. While his youthful following broke down barriers in the wine industry, the business world (and Web 2.0) admired him for creating a new generation of branding, focusing on the Internet and leveraging social media tools such as Facebook and Twitter. As his viewership swelled to over 80,000 a day, and his familyâ€™s wine business grew to over $60 million a year, he made television appearances on Late Night with Conan Oâ€™Brien, Ellen DeGeneres, NBCâ€™s Today Show, CNBCâ€™s Mad Money with Jim Cramer, and The Big Idea with Donny Deutsch, was featured in the New York Times, Wall Street Journal, USA Today, and has become a consultant for Fortune 100 companies, and a keynote speaker around the world.
In CRUSH IT! Why NOW Is the Time to Cash In On Your Passions how they can boost sales using the internet. He shows audiences how to find their passion, then step by step how to turn it into a flourishing, monetized business. Vaynerchukâ€™s speeches on personal branding, social media, and marketing at conferences such as FOWA, Strategic Profits, and South By Southwest have occasioned praise from established web denizens and earned him the admiration of countless bloggers and aspiring entrepreneurs. As the youngest winner of Marketwatchâ€™s Business Award at 27, as well as being named to â€œSilicon Alley 100â€ – Silicon Alley Insider – 2008 and â€œ101 Most Influential People in New Jerseyâ€ – New Jersey Monthly – 2009, Vaynerchuk is an icon in his industry
A sought after speaker, Vaynerchuk has given keynote speeches to a diverse group of organizations such as the Digital Marketing Mixer, Boston Wine Expo, Inman Real Estate Connect, Ramquest Users Group Conference, DeGustibus Cooking School, and the Disney Food and Wine Festival. He lives in New York City.
What you will learn:
- How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand
- Why storytelling is the most important business concept in the current marketplace
- How you can build an online business around your passion without quitting your day job
- Why Twitter and Facebook are just tools and not a social media strategy
- How to take advantage of the half-billion dollars in advertising that are moving to the internet
- Why transparency and being true to yourself are now winning marketing formulas
- How to build and maintain an online community around your passion and brand Strategies for turning eyeballs into money
- Why the legacy element of the Internet era is so underrated
Sir Ken Robinson – Innovation & Creativity
Sir Ken Robinson, PhD is an internationally recognized leader in the development of creativity, innovation and human resources. He has worked with governments in Europe, Asia and the USA, with international agencies, Fortune 500 companies, and some of the worldâ€™s leading cultural organizations. In 1998, he led a national commission on creativity, education and the economy for the UK Government. â€˜All Our Futures: Creativity, Culture and Educationâ€™ (The Robinson Report) was published to wide acclaim in 1999. He was the central figure in developing a strategy for creative and economic development as part of the Peace Process in Northern Ireland, working with the ministers for training, education enterprise and culture. He was one of four international advisors to the Singapore Government for its strategy to become the creative hub of South East Asia.
For twelve years, he was Professor of Education at the University of Warwick in the UK and is now Professor Emeritus. He has received honorary degrees from the Open University and the Central School of Speech and Drama; Birmingham City University, Rhode Island School of Design, Ringling College of Art and Design and the Liverpool Institute for Performing Arts. He has been honored with the Athena Award of the Rhode Island School of Design for services to the arts and education; the Peabody Medal for contributions to the arts and culture in the United States, and the Benjamin Franklin Medal of the Royal Society of Arts for outstanding contributions to cultural relations between the United Kingdom and the United States. In 2005 he was named as one of Time/Fortune/CNNâ€™s Principal Voices. In 2003, he received a knighthood from Queen Elizabeth II for his services to the arts. He speaks to audiences throughout the world on the creative challenges facing business and education in the new global economies.
His new book, a New York Times Best Seller, ‘The Element: How Finding Your Passion Changes Everything’ (Penguin/Viking 2009) is being translated into sixteen languages.
Sir Ken was born in Liverpool, England as one of seven children. He is married to Therese (Lady) Robinson. They have two children, James and Kate, and live in Los Angeles, California.
What you will learn:
- What the three myths are about innovation that hold many organizations back
- Basic practices that drive the most innovative organizations ahead of the pack
- The three-tier strategy to generate “systemic innovation” across organizations
- The three core roles of creative leaders
- The relationships between imagination, creativity, and innovation
Mitch Joel – Digital Marketing & Social Media
When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image â€“ Canadaâ€™s best Digital Marketing and Communications agency (Marketing Magazine). He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40 (recognizing individuals who have achieved a significant amount of success but have not yet reached the age of 40).
Joel is a Board Member for the Canadian Marketing Association and an executive for the National Advertising Benevolent Society of Quebec. He is also a former Board Member of the Interactive Advertising Bureau of Canada. He sits on the content committee for both Shop.org and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations.
Joel is frequently called upon to be a subject matter expert for Huffington Post, Marketing Magazine, Profit, Strategy, Smart Money, The Globe & Mail and many other media outlets. His newspaper business column, New Business – Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun, and his monthly column, Ultraportable, is featured in enRoute Magazine. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller.
What you will learn:
- How to â€œburn the shipsâ€ and rethink marketing in a connected world
- Mind-blowing stats about the online world and what people are doing/saying about your business
- How to thrive in a world where anyone can (and is) saying whatever they want about your brands, products and services
- Why â€œwhy?â€ is a much more important question to ask your teams than â€œwhat?â€
- How to understand what â€œcontrolâ€ means in a digital world
- Why traditional advertising is making us all more irresponsible than ever before
Sally Hogshead – Persuasion & Influence
Nine seconds. Thatâ€™s the length of the average attention span today. Just nine seconds! People become distracted by the next product, the next ad, the next option. How can you possibly hold your customersâ€™ interest long enough shape their opinion? How can you break through the clutter to nail your next sales call, or motivate your internal team? For that matter, how can you influence any decisions?
You need a new way to communicate, and Sally Hogshead has it. Her message is very new â€“ and in a nine second worldâ€“very timely. Business has changed, the world has changed, and Sally shows audiences how to stay ahead. Her message is unique, provocative, and entirely of-the-moment. Using original content and proprietary research, she leads audiences on a fast and furious journey through business, behavior, culture, and trends. She shows participants where itâ€™s all going, what it means for them personally, and how to use it to their advantage.
Sallyâ€™s speaking style is as fascinating as her content. She electrifies audiences, holding them rapt from the first 9 seconds to the last. Audiences connect with her on a personal level because she interacts with the entire room, bringing volunteers onstage, leading exercises, and serving it all with inspiration and wit.
In her second year in advertising, Sally won more awards than any other copywriter in the U.S., and was called â€œthe most successful junior copywriter of all time.â€ More recently, Sallyâ€™s work has been awarded the $100,000 Grand Kelly prize for MINI Cooper, featured in â€œBest Ads on TV,â€ and invited into The Smithsonianâ€™s National Museum of American History. At age 27 she opened her first ad agency when she founded the West Coast office of Crispin Porter + Bogusky in the dual role of creative director/managing director.
What you will learn:
- 7 triggers to persuasion and captivation: Power, Lust, Mystique, Prestige, Alarm, Vice, and Trust
- How marketing has changed and what you can do about it
- How to fascinate your audience; leave them wanting more!
- Learn the decision making process and how to implement it into the marketing mix
- How to provoke strong and immediate emotional reactions
- How to make your marketing messages more fascinating
Max Lenderman – Branding & Experiential Marketing
A pioneer in the field of experiential marketing, Max Lenderman encourages businesses to look beyond traditional communication to get customers interacting with and living their brands.
Max Lenderman is Director of OuterActive at Crispin, Porter + Bogusky, the most awarded advertising agency of the 21st century. He is the former Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work has won numerous industry recognitions, the latest including the 2009 Effie Award and the 2007, 2008 and 2009 Ex Awards.
After returning from the US Peace Corps where he drilled wells in Chad, Lenderman began his career in New York City as a marketing journalist for a number of leading trade magazines such as Cable World, Beverage World, Impact and Periscope. He also contributed frequently to youth lifestyle magazines such as High Times, Pop Smear and Hemperor. In 1999, he founded and helmed Gearwerx Experiential Marketing, one of the first experiential agencies in Canada, with offices in Montreal and Toronto.
Lendermanâ€™s breakthrough publication, Experience the Message: How Experiential Marketing is Changing the Brand World, was a Business Book of the Year Finalist in 2006 and has been cited as â€œthe best book on experiential marketingâ€ available. It was translated into Spanish in 2008. His latest book, Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business, was published by HarperCollins in April 2009.
Lenderman is a founding board member of the International Experiential Marketing Association (IXMA) and is a sought-after public speaker, media commentator and blogger on the subjects of strategic branding, experiential marketing and emerging global business trends.
He is a former columnist for Strategy Magazine, and is currently a contributor to Promo and Chief Marketer magazines.
What you will learn:
- Learn how oligarchs are using radical advertising and marketing tactics to launch brands and reinvent products
- Dive into the multi-billion-dollar racket of brand fakery at Silk Street, the epicentre of piracy and counterfeiting in China, and learn how pirates are reshaping brands around the world, and what brands are doing to combat and co-opt them
- Learn the secrets of success to marketing and advertising to four billion poor people in this world by examining how brands and products reach the hinterland of India, which has the worldâ€™s largest poor population
- Find out the strategies and ethos that are driving the future of marketing and advertising in the global marketplace