Well we put together back to back interviews for the first time in a month and a bit. Not bad considering the two voices we reigned in for responses. This we welcome Pops from Design Refugee. Let’s not waste any time.

Shameless plug about yourself:

After a dozen years creating websites, I have way too many personal sites scattered around:

• Business site: http://www.studiojmc.com
• My cartoons: http://toonrefugee.com
• And I help my son out at http://www.seorefugee.com

2. Defining SEO should be more than ‘on-page and off-page’ components. If you had to describe the industry to someone new what would you say?

It’s really just online marketing. Of course when I say “just” I actually mean a hell of a lot of work, equal parts science and voodoo and – from what I can tell – it doesn’t hurt to get lucky.

3. The SEO industry is continually evolving. Do you feel currently there is less emphasis on the ‘little things’ and even more weight given to content and relevant links?

Unless you’re doing MFA (Made for Adsense) pages or some sort of black or gray hat stuff, I think that quality content is the foundation of SEO.

4. What’s more important to you? On page optimization or off-page optimization.

As a web designer, I’m more interested in the elements I can directly control. So, the optimization I do is on-page.

5. In your view, what are the top 5 must haves (if you think there are 5) for on-page optimization?

1. Quality content. By quality I mean interesting and well written.
2. Keyword rich title
3. Keyword rich headings
4. Well coded pages
5. Did I mention quality content

6. Same question, only this time aspects for off-page optimization.

1. Backlinks
2. Targetted text in backlinks
3. Backlinks
4. Backlinks
5. I should really learn more about off-page optimization

7. Name two web markets you believe are not yet saturated and have relatively higher than average ROI potential.

Actually, I don’t look at things that way. I try to do the things that interest me and make enough money to get by. But I do think that brand and reputation management online have a big future.

8. Web 2.0 is here and alive, where do you see Web 3.0 (Web Cubed) heading?

I see it heading away from the computer screen and onto all sorts of devices. Not just cell phones and TVs but also appliances, toys, billboards and anything else you can imagine.

9. Looking in the crystal ball, where do you see SEO in the next year? The next five?

I don’t have a crystal ball. If I did, I would have been buying up domain names ten years ago. But I figure SERPs will be less emphasized and pure online marketing will become increasingly important.

10. I want to start offering SEO services. What basic essentials should I keep in mind?

1. It’s a job.
2. It’s hard to explain to people what you do and why it’s valuable.
3. The requirements for success keep changing. You better change with them.
4. There’s a lot of competition and not all of it is reputable

11. I know nothing about SEO/SEM or web marketing. What are the most essential business aspects I should include with my marketing campaign?

Actually, I’m amazed at the number of people that go into a business (any business) without understanding at least the fundamentals of keeping their books, analyzing their balance sheet and tracking cash flow. You don’t need to be an accountant but you ought to be able to know if you’re making a profit. That’s the first step. Then you can worry about the marketing campaign.

12. Getting quality one way links is getting much harder. What is the best strategy to employ that yields the best results?

Create quality content and then promote it any and everyway possible. Stumble Upon, Digg, etc. are great ways to get people’s attention and if the content is good the links will come.

Alternatively, it never hurts to just ask for a link.

13. Additional thoughts?

I’d like invite you all to join the group at SEOrefugee.com. It’s about one third SEO, one third general ramblings and one third insanity. And, if you can write haikus, we really need you. Our SEO Haikus thread has been a little weak lately.