Pay attention to an important announcement from Google Webmaster Central. The key ranking signals will be adjusted in a month’s time to reflect the growing prominence of mobile friendly websites. Of worthy note:
1. More mobile-friendly websites in search results
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:
- If you want to test a few pages, you can use the Mobile-Friendly Test.
- If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.
Are you ready? If you’re website is not performing well for mobile devices Webmaster Central may alert you. But don’t rely on their messaging to prompt you to ensure your website meets the minimum standards for mobile devices. Run the tools they suggest above.