Imagine a clothing store with only one pair of pants. Or a perhaps a restaurant with only one kind of dish and portion size. Maybe a car dealership with only one kind of car. Generally one size does NOT fit all so why are so many ‘SEO firms’ trying to offer flat rate packages? The very heart of marketing is the attempt to make one product or service more desirable over another. Why should we neglect that when building and promoting our web sites?
No two clients or even customers are the same. Why do SEO businesses attempt to offer the same service to all of their clients. Take a look at competitors, many will have three different ‘packages’ you can choose from. The package strategy fails on a couple of fronts. Firstly, no two web sites are the same. Secondly, no two industries are the same. Thirdly, no two customers are the same. Now I understand you want to offer YOUR product or service to a wide audience, but that doesn’t mean the way you market and build your brand can or should be done like everybody else.
Seek unique solutions for your web marketing strategies. This will not only set you apart from the competition, but it will also pay off in spades in the long run as you exceed your competitors are trying to incorporate tactics everybody else is doing. It may take time, it may take a higher investment, but at the end of the day, you need a solution that fits your company and not one that ‘just fits’.