Did you read this in the Facebook profiles of your friends?
Change your Facebook profile picture to a cartoon from your childhood and invite your friends to do the same. Until Monday December 6, by Tuesday there should be no human faces on
facebook, but an invasion of memories. This is to support “Stop Violence Against Children”
Well turns out it’s a scam. Nobody knows who started it (yet), and some even purport pedophiles got the message going. While that part is probably not true, what is true is the NSPCC didn’t start the fad but they could still capitalize on the attention.
In fact, it would be a huge loss for them NOT to figure out a way to drive attention to their Facebook/social media profiles, and their website, in an attempt to raise awareness and funds.
Why? Because through a scam over a week, the Facebook Page has garnered over 90,000 fans.
Could you use an extra 90,000 people paying attention to your organization?
NSPCC should jump all over this, rather than distancing themselves from the cartoon mishap, they should quickly launch a simultaneous campaign to drive those 90K to their own places.
Some lessons to learn from this social media exercise: you can’t control social media, fake reasons for attention is still attention, you can garner LOTS of eyes in a very brief period of time (viral), and attention spans are brief so it’s best to capture what you can immediately.