PPC Marketing and Long-Tail Analysis – Rebuttal

One of the methods of analysing your Long Tail for SEO applications (or any other function) is to use the online tool ‘HitTail’. We are pleased to present a guest write GaryTheScubaGuy, who will offer his thoughts in rebuttal to my article on Long-Tail...

Seth Godin on SEO – Go Unique But Don’t Forget to Go Local

Seth Godin, marketer extraordinaire, recently blogged about SEO. You might remember him from the review we did on his book Tribes. Seth comments that the key to ranking in all the mess that’s out there is to find something your good at and give it a unique name....

The Next Generation Niche SEO – Mobile Browsing

***This is a repost from August 2006 with some additional insights.*** Looking for the next untapped SEO market? Well for the longest time proponents of mobile phones have pumped web access. The logical connection would be for SEOs and webmasters to start thinking...

Keywords Before Markets or Markets Before Keywords?

How to Identify Keywords for Your Website The old (well relatively new but old in terms of SEO age) question for web marketers is this: how do I choose keywords for my web site. There are a few methods of accomplishing this task, but we wish to suggest a different...

Google and Yahoo Combine for Content Duplication Control

Google and Yahoo have released news they will support a new tag meant for duplicate content control that you place in your header tags. This tag will tell Google and Yahoo which version of your pages you declare as canonical so various versions (usually dynamic...