Earlier in March, Google announced they were rolling out in mobile first indexing after a year-and-a-half of experimentation. That migration period appears to be over. Google is now officially displaying an index based on the mobile-site first.
What does this mean for you and your business?
Most websites deliver the same content between mobile versus desktop versions. You will want to ensure that version is not only accessible and beautiful in the mobile device, but all of your information is clear as well. Google will send alerts if there are issues with your mobile first indexing of your website. That is assuming you are utilizing the Google Webmasters tool which you can sign up for free. With a stranglehold on the mobile search market it’s crucial for any business to ensure the mobile website is not only up to the latest standards and guidelines but it’s performing in a fashion that will give you business a chance to succeed in the new mobile first environment.