Did you hear? Last week Google and Bing confirmed they are using Twitter and Facebook links to add relevance their news and organic rankings. Here’s Google’s rep Matt Cutts with more.
[youtube=https://www.youtube.com/watch?v=ofhwPC-5Ub4]
The news doesn’t come as much of a surprise, it’s more of a confirmation on the rumors that have been circulating for months. What is interesting about the whole revelation is how the links are being used. So any Twitter or Facebook link, even if it’s ‘nofollowed’ has the propensity to add some form of ‘Social Rank’ to your website.
We don’t know what the specific value is of these links, but it also appears more important ‘people’ have more trust. I wonder how this is measured…
Read Danny Sullivan’s full article including interview questions with ranking specialists from Google and Bing here:
https://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
All in all, it’s merely another reason to take a holistic approach to your web marketing endeavours rather than relying on one sole activity to generate traffic/leads.