How about 30 seconds?
It’s an odd question I see every once in a while: “how long does it take Google to index/find my website/new pages?”
Some people will believe you can ‘submit’ your website to the search engines, others will even go to great lengths to ensure their new website is found so they buy a service to address the need.
You can submit your website to the search engines, but that’s a bit backwards. (There was a time many years ago when submission was beneficial to get the ball rolling.)
Today, things have changed. It takes Google a very, very, very short time to find your content and put it in the search results–to the tune of 30 seconds.
You don’t need a popular website, but you do need some tricks.
Or I should say trick.
Does your company blog? They should. If you do blog then you should have an automatic feature that ‘pings’ news websites. One of those websites is the Google news site. Google news is ‘pinged’ when you publish new content in, say, WordPress. Generally they arrive and checkout the website.
Now how it all works behind the scenes between ping and index to results is beyond me. However, what I observed Saturday was a bit surprising and evidence Google can make the discovery and result correlation very fast.
I had just published a quick note on a website, published, then needed to find something related to the lecture I wrote about. The top 3 results were my site, but that wasn’t all, the words that were relevant to my search were in fact from the new post I had just published less than 2 minutes prior. (Yes, my personalized search was off.)
Here are the results:
Pretty impressive, and pretty easy too. Google is very active and very competent. Don’t underestimate their capability to find your website. It does, however, highlight the need to focus on building content for your website (and regular additions in a blog format) rather than worrying about how your website is indexed or how to induce more visitors by Googlebot.
Hi,
I am a heating and air conditioning contractor based out of Chicago. I find the same thing im the blog posts that I write. Yesterday I put an article on my blog and the next day I show up on the top of the google results for a few different keyword combinations. Also, the keyword combinations were the ones that I was going for. I am not a SEO guy but I do work on my site a lot to keep the content fresh. However I wonder if I will drop off if other sites are posting more, or will I stay up there because my content is good and fresh. I did notice that I had the date before my descriptionin the search results, I was wondering if that had anything to do with it or not?
It isn’t about frequency of posting, but quality.
So if you post 100 articles versus 1 per week does that increase your ranking?
It won’t increase your major keyword directly.
It will help increase your traffic for the longtail keywords that are now part of your new articles.
The only way articles help your major KW is that you start gettign links to your articles, and that has a residual impact on the rest of the website (PR spillover).
So keep writing, but try to ensure you write for waht the industry wants to read and not for the sake of having new content.
It’s not just content quality or quantity, but link-backs and popular relevant search terms that help raise you in the results. My boss wrote one article about Marylin Monroe years ago and it’s still his most popular post.