When it comes to on-page SEO – tweaking your web site for BOTH users and search engines – what is the single most important contributing factor to your ranking success? I believe it has to do with titles.
The Title Element (<title></title>) should be unique, concise, and include keyword data about the ensuing page for users and search engines alike. That is the single most important factor that you can do to your web site to help it rank higher in the search engines.
It also helps users comprehend what the content is on your web site quickly. But that’s not all, if you have quality titles, you should also have quality header/titles WITHIN the web site as well. That means insert headers that are clear, concise, and enticing for users in the actual content of the page as well.
Entice users with clarity and interesting titles. It’s the most important aspect to make or break great content.