We’re getting an increased number of inquiries from prospective clients looking for web promotion/link building services. The #1 reason why is that their current off-shore (or closer to home) ‘web marketers’ aren’t doing the job.
Why is that?
Google is continually improving their ranking algorithms which means they’re always getting smarter at detecting quality links over spam. So many businesses trying to get a leg up on competitors have pursued poor links because of their short term value and now are getting killed in the search rankings
So now what?
Not only are we seeing a decline in the effectiveness of junk tactics to acquire links, we’re also seeing penalties being dished out as well.
Trying to go for the quick fix when it comes to link building is actually hurting your business, in some cases beyond repair.
There’s a solution, it’s not easy, but it provides lasting value to your business online, and to your brand.
The solution is simple, employing it is not.
When you link build seek to create / attract / generate high quality, relevant, and related web links. These links are generally attracted based on content you’ve created that offers free yet valuable contributions to the target industry.
Long story short, content still remains king and if you’re not on this band wagon you’ll eventually cripple your website. Don’t wait too long to make changes!
Rohadi, this looks similar to what happened to Redline. No? LMK what you meant by “open competition” earlier on Twitter :) I’ll look forward to more posts coming from you guys. Let’s talk more!
I don’t recall the Redline bit.
Re: competition.
If you’re headhunting you’re not necessary firing off a job posting for anybody to apply to, rather, you’re selective in approaching one or two, or even better, have developed in house.
Not saying it’s necessarily wrong though :P
I see your point. The story is that they approached me on this position. The problem was that I’m not in Calgary and won’t return for the next few months. They needed someone asap. So, I decided to give them a hand and posted the position on my blog. It was not their initiative. Although they did post the position on their job board :)
Well that makes a lot more sense!
Glad we’re on the same page now, Ro! ;)