Well maybe a better metaphor is Bing was caught with their hand in the cookie jar. Bing (Yahoo now uses Bing to power their results) has been slowly chipping away at Google’s market share perhaps attributed to their improved search results.

Well in comes a somewhat ludicrous revelation from Google reps that part of the Bing algorithm is to steal Google rankings.

Check out the post from Google on how Bing steals Google results.

If you want to innovate then do so, don’t steal. Pretty simple business tactics there….