November 28, 2012 at 3:11 pm
· Filed under Social Media
As of this moment take a look at your Facebook account and then look at the Groups section. Notice any difference. Wait a minute! You left the group years ago, why are you magically back. Or perhaps you're a Group administrator and in a blink of an eye all those people you booted are BACK reading and downloading.
Yes, there was a time when you could kick and scream about privacy. One could maintain a clandestine existence. Today, not so much. Rather than rejecting various forms of online socialism, which doesn't work, people are starting to realize today's world is more about controlling message rather than existence.
Read the rest of this entry »
October 5, 2012 at 9:53 am
· Filed under SEO
SEO Graphic by SEO Book.
September 5, 2012 at 9:03 am
· Filed under Web
**Updated** BOTW Coupon - BOTW Discount
The latest working BOTW (Best of the Web) discount code for an usually long expiry date, Monday September 30th, 2012 is: FALL20 .
Use the Fall promo code by following this link and when prompted enter the BOTW coupon promo code: Fall20
You MUST follow the link below to take advantage of the deal. This BOTW discount offers a 50% discount and on the BOTW Directory (botw.org), BOTW Blog Directory (blogs.botw.org) and BOTW UK Directory (botw.org.uk).
Read the rest of this entry »
July 11, 2012 at 9:33 am
· Filed under Business Strategy
Here's a worthy piece we wrote over a year ago about SEO and it's place in a proper business plan.
A brief browse through SEO/Webmaster forums reveal multitudes of SEO information that equips any webmaster and aspiring SEO consultant to enter 'the game'. With all the information, how can one correctly apply SEO to their business plan? Where does SEO fit in? Is it a marketing item, a strategy item, all of the above? This article will outline some basic suggestions for small business webmasters looking to include SEO within a coherent business strategy plan.
Read the rest of this entry »
June 22, 2012 at 9:03 am
· Filed under SEO
*We've updated this post originally published at the end of September, 2009. A lot has changed since then :D*
WordPress is probably the easiest and most malleable blog tool on the web that functions on Apache. Although it doesn't permit complete customization, it does provide a solid blogging tool with many additions to keep you're information and SEO needs satisfied.
We don't use many plugins, but over the years Distinct SEO has learned a few things through trials and tribulations. Here is a list of some of the plugins we use ideal for building a community and optimizing wordpress blogs.
Top WordPress Plugins for Search Engine Optimization
Read the rest of this entry »
May 14, 2012 at 10:11 am
· Filed under Social Media
When we were brainstorming linkbait for a client the prospect of infographics came up. Infographics are certainly nothing new, if you're discovering them for the first time you may be behind the eight-ball in terms of adoption rate. In fact, for some niche industries, the online infographic has reached saturation point (some tech industries come to mind).
However, there are other industries and target markets, plenty in fact, that would clamour for a well presented infograhpic. Here are some ideas to help you along the creation of your own infographic to help achieve maximum reach and effect.
Read the rest of this entry »
March 19, 2012 at 10:51 am
· Filed under SEO
Google announced just over a month ago that they were starting to roll out country specific redirects for visitors to Blogspot. For Canadians that change happened over the past few days. Now if you visit any blogspot blog you will be redirect to xxx.blogspot.ca rather than xxx.blogspot.com.
Implications? Read the rest of this entry »
March 16, 2012 at 12:16 pm
· Filed under SEO
In the works, according to Google search voice Matt Cutts, is an over optimization penalty that Google will apply to websites trying to cheat the search results. The question with any announcement about potential impacts on search engine rankings (organic placements) is, "to what extent?"
Google has long ignored attempts to manipulate the search engines through over-optimization, but the notion was always those 'tactics' were effectively stripped to zero impact. If Google needs to apply an "over optimization" penalty rather than a discount, does it imply the system they had before wasn't working--that somehow the tricks 'SEOs' used to rank a website higher had some manipulative power on search engine rankings?
Read the rest of this entry »
March 15, 2012 at 3:04 pm
· Filed under Business Strategy, Social Media
Most of your Facebook and Twitter feeds were lit up last week when the Kony2012/Invisible Children campaign hit. As quickly as it went viral legitimate criticisms emerged regarding the validity of their 'aid' intentions (which, by the way, very poor). Nonetheless, Kony2012 has become the most popular web campaign for an NGO. We can't ignore its success regardless of the content.
What Kony2012 should teach marketers is the importance of story (in the marketing vernacular we'll call it 'brand'.) Read the rest of this entry »
January 23, 2012 at 2:50 pm
· Filed under SEO
The average Adwords user may be unaware of the breadth of tools available in the platform. Two competitors could both be utilizing Adwords, yet only one is optimizing and leveraging their spend and revenues. Some of these often ignored tools are remarketing and managed placement ads.
Here's an example of what I mean and why a) you're company's Adwords campaign needs to think bigger than just Adwords placement bids, b) why your company shouldn't be using Adsense.
Read the rest of this entry »
