The Distinct SEO Web Marketing Blog

Discuss the latest topics on web marketing, SEO, branding, and organizational development.

Here’s Why You Should Use Brand Name over Keywords in Your Titles?

There are only a handful of true competitive advantages, and fewer still when you move online. Brand, however, is one that you must develop and leverage if you’re going to differentiate yourself from the crowd.

One the applications to ensure you leverage your brand as best you can online is with proper website design and structure. I want to look at the structure of one of the most important elements to help your brand get noticed online in the search results–the title element.

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Google Hunting for Spam Guest Posting

Google Hunting for Spam Guest Posting

Google has made an official comment, a warning, for the use of guest posting for the sake of SEO. There are numerous websites that rely on guest posting for content, and in return offer a link back. Here’s the grey area, how does Google determine what is quality content and what’s been created to manipulate search? Their post of best practices suggests they can tell the difference, which wouldn’t surprise me.

How does this impact the average user? If you’ve remained focussed on creating valuable content for your readers/target market, then you’re fine. If the value you offer from your website is for content writers and the link they could get, then you’re on the radar for a possible ‘penalty’.

More from Google:

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Adult Colouring Book by Calgary Artists

Adult Colouring Book by Calgary Artists

One of our sister companies is RoBarry Publications who recently published an adult colouring book made and created in Calgary.

We thought we’d give them some love with a shout out for the book:

Soul Coats: Restoration – Adult Colouring Book

You can pick it up at a few retail stores in Calgary, or online at Amazon. The book is on par with the top books on the market in terms of premium construction and beautiful art. It features 7 different illustrators, all from Calgary’s own ACAD!

Have a great holiday!

Google Index Mobile First – Time to Update Desktop Only Websites

Google has announced continued focus on providing search results to the primary used devices–which are mobile devices.

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices. – https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html

What does this mean? If your website is not mobile compliant you’re in trouble. Static websites built in HTML for desktops will slowly become less prominent in search results (in many ways they already have).

Setting up a new website, however, doesn’t have to be difficult. Many of the websites that still remain non-mobile compliant tend to be simple websites with only basic company information within. Having someone install a CMS of say, WordPress, and using an existing theme that suits your preference, is a quick and easy way to keep your information, have an updated website, and become mobile compliant. Depending on how many content you have, this change could be done within an hour.

So don’t wait any longer!

WordPress Child Themes for Keep Custom Design Changes

There are a number of unique WordPress themes in existence that provide users without development expertise powerful features at the slide of a mouse. The problem is convenience becomes a burden when you update your theme after making custom changes.

Many popular WordPress themes will insert styling code to accommodate custom preferences, but insert additional styling code site-wide to accommodate the change. What you get is a page that may be significantly ‘bloated’ with styling code, and every piece of unnecessary code can slow down your website’s load time.

Solution?

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Google Penguin Algo Goes Real Time

Google Penguin Algo Goes Real Time

Over 700 days later, the codenamed ‘Penguin’ algorithm update is now live in real-time influencing the SERPs on a now ongoing basis.

Historically, the Penguin filter caught spammy website (usually due to poor manipulative incoming web links). Those sites would remain penalized even until the next Penguin update, months, to sometimes years. Now we’ll see ongoing updates that impact daily rankings, but may enable sites caught with their proverbial pants down, a chance to clean up their act and reclaim rankings faster.

The official announcement from Google:

https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html

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10, 000 What?

Question is what 10,000 would you choose?

10,000 Facebook likes? 10,000 Twitter followers? 10,000 Instagram followers?

10,000 is the loose magic number that many marketers vie for. 10,000 people, when they are part of the same tribe, are included in that kind of stuff woodwork. enough foundation to permanently fund/fuel/purchase your product, service, or value.

Usually, however, even 10,000 followers won’t translate into regular sales.

But something else will.

10,000 people in your email list, a list that you have developed through hard work and years–will pay off in spades. Email lists continue to be one of the highest converting and most profitable ways to connect with your tribe. Are you building your email list? Are you generating value for people to build ’email’ trust? If not, you’re missing out.

Web Directories Still Valid SEO Tactic…Sort of

As one of the moderators of the SEOChat forums I used to see daily spam from entry level ‘SEOs’ who think they can make a buck online by undercutting legitimate consultants by 80-95% off price points. The primary tactics used by inexperienced SEOs (not I’m not even referring to them as marketers in any sense) include directory submissions much to the chagrin to the industry. Directory submissions are an archaic strategy to acquire incoming web links. However, there is an exception.

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50% Off Coupon for BOTW – Promo Code BOTW Discount

**Updated** BOTW Coupon – BOTW Discount

The latest working BOTW (Best of the Web) discount code will work in April 2017, is: 23YEARS .

Use the promo code by following this link and when prompted enter the BOTW coupon promo code: 23YEARS

You MUST follow the link below to take advantage of the deal. This BOTW discount offers a 50% discount on all products including the BOTW Directory (botw.org), BOTW Blog Directory (blogs.botw.org) and BOTW UK Directory (botw.org.uk).

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New Print Project for Distinct Enterprises

The parent company of Distinct SEO, Distinct Enterprises, has ventured into the realm of print publication. Robarry Publications was launched largely to direct a new project called ‘Soul Coats’.

The rage in softcover art books right now is ‘adult coloring’. You’ve probably noticed the mass appeal this past Christmas. During that time our team was developing a concept for a niche market in the ‘adult coloring book’ world and are now thrilled to announce our own book coming out later this Spring!

Geared towards the Christian market, but broad enough to include all avid colorists, ‘Soul Coats: Restoration’ is a Christian adult coloring book coming in at 64 pages full of restorative scenes and scripture taken from the Bible. The art will rival the top books currently on the market. The concept will provide a unique book to a sub-market that may have a number of alternatives, but the quality just isn’t there. It was/is our intent to create a beautifully made project that will thrill creative inkers and pencilers.

Visit the website to keep track of production updates and to capture a few sneak peaks of upcoming scenes and art.

Good luck to the Soul Coats team!

Why Non Profit Orgs Don’t Need Custom Websites

Why Non Profit Orgs Don’t Need Custom Websites

There is a common misconception in the world of nonprofits when it comes to company websites: custom development is the only option. There are times, especially for large organizations with significant and specific needs, that custom websites are needed, but for the vast majority out of the box/free solutions are the best option if you can get over the fear of new technology. Your organization will be better off going down the route of self-management because, a) you’ll own and have power over all of your data, b) you won’t expend unnecessary resources/money on things you can complete in house quickly, c) the learning curve isn’t as high as you think, d) you won’t have to wait for someone else to make changes.

What many don’t realize, the goals and purpose of a website can easily be handled with free options currently on the market (and have been for almost a decade). I know what you may be thinking, but free doesn’t mean cheap in this case. In the realm of the internet, open-source (free) is in fact a power worth taking advantage of.

Here’s why non-profits do not need to spend the money on custom websites and how to use free alternatives, namely, the implementation of WordPress.

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