The average Adwords user may be unaware of the breadth of tools available in the platform. Two competitors could both be utilizing Adwords, yet only one is optimizing and leveraging their spend and revenues. Some of these often ignored tools are remarketing and managed placement ads.
Here's an example of what I mean and why a) you're company's Adwords campaign needs to think bigger than just Adwords placement bids, b) why your company shouldn't be using Adsense. Read the rest of this entry »
Google is now considering page layout as part of their ranking criteria. Although they claim actual search results affected will be under 1% we know every time Google makes an estimate like that you should add 10 points to the number. It'll also be interesting to see if Google will penalize their own search results (no) due to too many ads in the header (some search results pages are have entire page folds notoriously littered with ads).
As the title suggests, there is a way to inform Google about different sections on your website/brand that are targeted to different parts of the world. You can inform Google to treat different sections within a website based on what you declare in the Google Webmaster Tools (GWT) console (if you don't have one then get it, use your Google ID, it's free).
Google currently automatically targets region based on TLD (top level domain). But did you know you can inform Google if you have a subdomain for a particular country and that country only. But what's even better for some is you can make the same declaration for a sub-folder. This is useful for those who can't get, say, a Arabic domain but have content relevant to a market that speaks Arabic. You can register a subdomain for that part of your website and target Arabic speaking countries in GWT.
I've been observing a particular search result and noticed that something wasn't right. The title element said one thing, but Google displayed another. What may have caused this to occur? Well, I checked to see if the text displayed in the search results was found anywhere else, both on the website itself, and also on other websites that may have been linking to that particular page.
I didn't find anything. So then I looked for any instance where the phrase itself in the entire Google index. Still nothing.
That left only one conclusion: Google had created their own web page title based on what they thought the page was about. Implications for your website? Read the rest of this entry »
You MUST follow the link below to take advantage of the deal. This BOTW discount offers a 50% discount and on the BOTW Directory (botw.org), BOTW Blog Directory (blogs.botw.org) and BOTW UK Directory (botw.org.uk).
RIP YSE. Web marketers, for the most part, have lost a tool for link discovery, mostly for competitors. What Goolge Webmaster Tools puts behind closed doors, the YSE was publicly available to all. This year it was announced with the merge of Bing! Microsoft and Yahoo! search engines, YSE would be phased out.
Some didn't rely heavily on YSE so they have alternatives, but we can't argue, YSE provided the easiest, and free, method to find link information about websites. That process is now a bit harder.
As one of the moderators of SEOChat forums I see daily spam from entry level 'SEOs' who think they can make a buck online by undercutting legitimate consultants by 80-95% off price points. The primary tactics used by inexperienced SEOs (not I'm not even referring to them as marketers in any sense) include directory submissions much to the chagrin to the industry. Unbeknownst to many clients, directory submissions are an archaic strategy to acquire incoming web links.
