The Distinct SEO Web Marketing Blog

Discuss the latest topics on web marketing, SEO, branding, and organizational development.

Google Index Mobile First – Time to Update Desktop Only Websites

Google has announced continued focus on providing search results to the primary used devices–which are mobile devices.

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices. – https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html

What does this mean? If your website is not mobile compliant you’re in trouble. Static websites built in HTML for desktops will slowly become less prominent in search results (in many ways they already have).

Setting up a new website, however, doesn’t have to be difficult. Many of the websites that still remain non-mobile compliant tend to be simple websites with only basic company information within. Having someone install a CMS of say, WordPress, and using an existing theme that suits your preference, is a quick and easy way to keep your information, have an updated website, and become mobile compliant. Depending on how many content you have, this change could be done within an hour.

So don’t wait any longer!

WordPress Child Themes Can Increase Page Speed

There are a number of unique WordPress themes in existence that provide users without development expertise powerful features at the slide of a mouse. The only problem is, in order to implement convenience, sometimes you forgo speed.

Specifically, many popular WordPress themes will insert styling code to accommodate your preferences. If you make multiple adjustments, that’s multiple times new code is injected into the page every time it loads. What you get is a page that may be significantly ‘bloated’ with styling code, and every piece of unnecessary code can slow down your website’s load time.

Solution?

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Google Penguin Algo Goes Real Time

Google Penguin Algo Goes Real Time

Over 700 days later, the codenamed ‘Penguin’ algorithm update is now live in real-time influencing the SERPs on a now ongoing basis.

Historically, the Penguin filter caught spammy website (usually due to poor manipulative incoming web links). Those sites would remain penalized even until the next Penguin update, months, to sometimes years. Now we’ll see ongoing updates that impact daily rankings, but may enable sites caught with their proverbial pants down, a chance to clean up their act and reclaim rankings faster.

The official announcement from Google:

https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html

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10, 000 What?

Question is what 10,000 would you choose?

10,000 Facebook likes? 10,000 Twitter followers? 10,000 Instagram followers?

10,000 is the loose magic number that many marketers vie for. 10,000 people, when they are part of the same tribe, are included in that kind of stuff woodwork. enough foundation to permanently fund/fuel/purchase your product, service, or value.

Usually, however, even 10,000 followers won’t translate into regular sales.

But something else will.

10,000 people in your email list, a list that you have developed through hard work and years–will pay off in spades. Email lists continue to be one of the highest converting and most profitable ways to connect with your tribe. Are you building your email list? Are you generating value for people to build ’email’ trust? If not, you’re missing out.

Web Directories Still Valid SEO Tactic…Sort of

As one of the moderators of the SEOChat forums I used to see daily spam from entry level ‘SEOs’ who think they can make a buck online by undercutting legitimate consultants by 80-95% off price points. The primary tactics used by inexperienced SEOs (not I’m not even referring to them as marketers in any sense) include directory submissions much to the chagrin to the industry. Directory submissions are an archaic strategy to acquire incoming web links. However, there is an exception.

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New Launch Debt Relief Resources for Calgary and Edmonton

New Launch Debt Relief Resources for Calgary and Edmonton

Distinct SEO isn’t just a web marketing firm, we’re entrepreneurs and like creating new things.

Our latest venture is a resource for those in need of debt relief. As the Alberta economy struggles with the drop in world oil demand, those facing financial constraints is increasing. We’ve created a resource along with our friends at Deloitte, to provide some free resources and tips you can use to educate yourself and learn what options you have when facing a credit crunch.

The first website is devoted to the Calgary market and you can find it at Debt Relief Calgary. FAQs, online resources, latest news, and calculators are all included.

There will be an Edmonton version soon located at Debt Relief Edmonton soon.

We hope these resources will help add some clarity to an otherwise stressful time in life.

We are also helping a Calgary based financial planner so you can prevent a credit problem to begin with. Education is key when it comes to anything, in particular personal finances, so we recommend her blog.

50% Off Coupon for BOTW – Promo Code BOTW Discount

**Updated** BOTW Coupon – BOTW Discount

The latest working BOTW (Best of the Web) discount code will work from today until Nov 22nd, 2016, is: CYBER50 .

Use the promo code by following this link and when prompted enter the BOTW coupon promo code: CYBER50

You MUST follow the link below to take advantage of the deal. This BOTW discount offers a 50% discount on all products including the BOTW Directory (botw.org), BOTW Blog Directory (blogs.botw.org) and BOTW UK Directory (botw.org.uk).

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New Print Project for Distinct Enterprises

The parent company of Distinct SEO, Distinct Enterprises, has ventured into the realm of print publication. Robarry Publications was launched largely to direct a new project called ‘Soul Coats’.

The rage in softcover art books right now is ‘adult coloring’. You’ve probably noticed the mass appeal this past Christmas. During that time our team was developing a concept for a niche market in the ‘adult coloring book’ world and are now thrilled to announce our own book coming out later this Spring!

Geared towards the Christian market, but broad enough to include all avid colorists, ‘Soul Coats: Restoration’ is a Christian adult coloring book coming in at 64 pages full of restorative scenes and scripture taken from the Bible. The art will rival the top books currently on the market. The concept will provide a unique book to a sub-market that may have a number of alternatives, but the quality just isn’t there. It was/is our intent to create a beautifully made project that will thrill creative inkers and pencilers.

Visit the website to keep track of production updates and to capture a few sneak peaks of upcoming scenes and art.

Good luck to the Soul Coats team!

Why Non Profit Orgs Don’t Need Custom Websites

Why Non Profit Orgs Don’t Need Custom Websites

There is a common misconception in the world of nonprofits when it comes to company websites: custom development is the only option. There are times, especially for large organizations with significant and specific needs, that custom websites are needed, but for the vast majority out of the box/free solutions are the best option if you can get over the fear of new technology. Your organization will be better off going down the route of self-management because, a) you’ll own and have power over all of your data, b) you won’t expend unnecessary resources/money on things you can complete in house quickly, c) the learning curve isn’t as high as you think, d) you won’t have to wait for someone else to make changes.

What many don’t realize, the goals and purpose of a website can easily be handled with free options currently on the market (and have been for almost a decade). I know what you may be thinking, but free doesn’t mean cheap in this case. In the realm of the internet, open-source (free) is in fact a power worth taking advantage of.

Here’s why non-profits do not need to spend the money on custom websites and how to use free alternatives, namely, the implementation of WordPress.

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Google Alert for Searches Never Seen Before

Google Alert for Searches Never Seen Before

Those primary keywords you’re after probably aren’t as popular as you may think.

Although this image is over a year old (can’t track down source), it gave me a chuckle. It’s actually a really interesting and neat idea, I wish Google would implement it.

But I’m willing to bet you’d get the alert quite often, more than you would expect. Google sees a sizeable minority of searches they’ve never encountered daily. The nature of search is we use all sorts of parameters and words to find the information we’re looking for.

Quick Website Update – Website Revitalization

With any kind of web work there are always different levels of investment. On one hand, when it comes to web design, you can hire designers and artists and create custom works for everything. On the other hand, you can update and revitalize your website relatively quickly and easily for a fraction of the cost.

There are many different options, particularly in free CMS (content management systems) like WordPress, that offer robust tools and ‘themes’ that provide out-of-the-box solutions for webmasters offering professional looks that are easy to install. Best of all many are free. With enough customizing options you can take a free theme and tweak it so it looks unique.

We work with many clients who want to update the look of their website. They have all the existing content and pictures, and simply need us to come in create something updated and new. These changes can be done relatively quickly, sometimes within a day to complete an updated website that meets all the latest standards and guidelines for the search engines.

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How Google WIll Treat new TLDs

With new generic top level domains (gTLDs), becoming options for web owners, the number questions on numbers regarding how Google will treat these domains. A recent FAQ from the Google Webmaster team confirms that Google will continue to handle TLDs in the same way they have in the past.

That means there’re no negative or positive connotations with any gTLDs. You can get a benefit nor can you be penalized. It’s supposedly in neutral factor in ranking websites. However, ccTLDs (country specific like .uk) Will a bias towards their referring country of origin. .UK indicates to Google that the content is likely to be geared towards a UK audience.

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