The Distinct SEO Web Marketing BlogDiscuss the latest topics on web marketing, SEO, branding, and organizational development.
Check out this graph from StatCounter.
Mobile devices coupled with tablets now outstrip the use of desktop as the primary device for users. Google unofficially confirmed the results when an engineer nonchalantly commented on the topic at a recent event.
That data reflects the US. Canada is slightly different (I assume it’s related to the astronomically high data prices Canadians are gouged with.)
What’s the main takeaway from the charts? Simply, how well does your website respond/perform to mobile devices. Is it well designed? Do the action items display properly, are you getting the right conversions? If not, you’re missing the bulk of visitors now.
You can test your website using Google’s mobile friendly test online.
There are only a handful of true competitive advantages, and fewer still when you move online. Brand, however, is one that you must develop and leverage if you’re going to differentiate yourself from the crowd.
One the applications to ensure you leverage your brand as best you can online is with proper website design and structure. I want to look at the structure of one of the most important elements to help your brand get noticed online in the search results–the title element.
These are unofficial results since we didn’t do a thorough test, nonetheless, our comparison of major social media platforms yields one that consistently performs above the rest in terms of attracting engagements. The winner?
Google has made an official comment, a warning, for the use of guest posting for the sake of SEO. There are numerous websites that rely on guest posting for content, and in return offer a link back. Here’s the grey area, how does Google determine what is quality content and what’s been created to manipulate search? Their post of best practices suggests they can tell the difference, which wouldn’t surprise me.
How does this impact the average user? If you’ve remained focussed on creating valuable content for your readers/target market, then you’re fine. If the value you offer from your website is for content writers and the link they could get, then you’re on the radar for a possible ‘penalty’.
More from Google:
**Updated** BOTW Coupon – BOTW Discount
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Our publication wing, RoBarry Publications, recently published an adult colouring book made and created in Calgary.
We thought we’d give them some love with a shout out for the book:
You can pick it up at a few retail stores in Calgary, or online at Amazon. The book is on par with the top books on the market in terms of premium construction and beautiful art. It features 7 different illustrators, all from Calgary’s own ACAD!
Have a great holiday!
Google has announced continued focus on providing search results to the primary used devices–which are mobile devices.
To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices. – https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
What does this mean? If your website is not mobile compliant you’re in trouble. Static websites built in HTML for desktops will slowly become less prominent in search results (in many ways they already have).
Setting up a new website, however, doesn’t have to be difficult. Many of the websites that still remain non-mobile compliant tend to be simple websites with only basic company information within. Having someone install a CMS of say, WordPress, and using an existing theme that suits your preference, is a quick and easy way to keep your information, have an updated website, and become mobile compliant. Depending on how many content you have, this change could be done within an hour.
So don’t wait any longer!
Over 700 days later, the codenamed ‘Penguin’ algorithm update is now live in real-time influencing the SERPs on a now ongoing basis.
Historically, the Penguin filter caught spammy website (usually due to poor manipulative incoming web links). Those sites would remain penalized even until the next Penguin update, months, to sometimes years. Now we’ll see ongoing updates that impact daily rankings, but may enable sites caught with their proverbial pants down, a chance to clean up their act and reclaim rankings faster.
The official announcement from Google:
Question is what 10,000 would you choose?
10,000 Facebook likes? 10,000 Twitter followers? 10,000 Instagram followers?
10,000 is the loose magic number that many marketers vie for. 10,000 people, when they are part of the same tribe, are included in that kind of stuff woodwork. enough foundation to permanently fund/fuel/purchase your product, service, or value.
Usually, however, even 10,000 followers won’t translate into regular sales.
But something else will.
10,000 people in your email list, a list that you have developed through hard work and years–will pay off in spades. Email lists continue to be one of the highest converting and most profitable ways to connect with your tribe. Are you building your email list? Are you generating value for people to build ’email’ trust? If not, you’re missing out.
As one of the moderators of the SEOChat forums I used to see daily spam from entry level ‘SEOs’ who think they can make a buck online by undercutting legitimate consultants by 80-95% off price points. The primary tactics used by inexperienced SEOs (not I’m not even referring to them as marketers in any sense) include directory submissions much to the chagrin to the industry. Directory submissions are an archaic strategy to acquire incoming web links. However, there is an exception.
The parent company of Distinct SEO, Distinct Enterprises, has ventured into the realm of print publication. Robarry Publications was launched largely to direct a new project called ‘Soul Coats’.
The rage in softcover art books right now is ‘adult coloring’. You’ve probably noticed the mass appeal this past Christmas. During that time our team was developing a concept for a niche market in the ‘adult coloring book’ world and are now thrilled to announce our own book coming out later this Spring!
Geared towards the Christian market, but broad enough to include all avid colorists, ‘Soul Coats: Restoration’ is a Christian adult coloring book coming in at 64 pages full of restorative scenes and scripture taken from the Bible. The art will rival the top books currently on the market. The concept will provide a unique book to a sub-market that may have a number of alternatives, but the quality just isn’t there. It was/is our intent to create a beautifully made project that will thrill creative inkers and pencilers.
Visit the website to keep track of production updates and to capture a few sneak peaks of upcoming scenes and art.
Good luck to the Soul Coats team!
There is a common misconception in the world of nonprofits when it comes to company websites: custom development is the only option. There are times, especially for large organizations with significant and specific needs, that custom websites are needed, but for the vast majority out of the box/free solutions are the best option if you can get over the fear of new technology. Your organization will be better off going down the route of self-management because, a) you’ll own and have power over all of your data, b) you won’t expend unnecessary resources/money on things you can complete in house quickly, c) the learning curve isn’t as high as you think, d) you won’t have to wait for someone else to make changes.
What many don’t realize, the goals and purpose of a website can easily be handled with free options currently on the market (and have been for almost a decade). I know what you may be thinking, but free doesn’t mean cheap in this case. In the realm of the internet, open-source (free) is in fact a power worth taking advantage of.
Here’s why non-profits do not need to spend the money on custom websites and how to use free alternatives, namely, the implementation of WordPress.