How Google WIll Treat new TLDs

With new generic top level domains (gTLDs), becoming options for web owners, the number questions on numbers regarding how Google will treat these domains. A recent FAQ from the Google Webmaster team confirms that Google will continue to handle TLDs in the same way...

Social Media Strategies Should be Unique

When you’re creating strategic direction for business you need to have an overarching vision of what you want to achieve. From there it’s important to use each of your tools in the manner they were created for. (Although take note, ‘hacking’...

Twitter and the new RTs

You can now re-tweet without losing your limited response space. Twitter’s new feature enables you to display the RT, but retain your own character space. This will enable you to be more social with your users (and those your re-tweet). Adding a comment,...

Google to Increase Mobile Ranking Signals

Pay attention to an important announcement from Google Webmaster Central. The key ranking signals will be adjusted in a month’s time to reflect the growing prominence of mobile friendly websites. Of worthy note: 1. More mobile-friendly websites in search results...

Banning semalt and buttons-for-websites via .htaccess

If you’re tired of seeing faux results in your Analytics reports and have been looking for a solution to ban the Semalt and buttons-for-websites referrals then here is the .htaccess code I used that worked to completely eliminate bot visits. # Block all http and...

Keyword Research – Choose Words Your Customers Use

Search engine optimization has long been the red herring of the web marketing industry. In itself it serves a haphazard function. Robust SEO strategies are carefully developed tactics executed within well thought out business plans.  One of the tactics within SEO is...

Measurement Key for Local Online Success

A number of local (and even international) businesses can’t connect the dots between marketing dollars and sales. That’s important to know, whether or not you’re making money, and how much. If you can’t measure your outputs (probably some form...