SEO
The average Adwords user may be unaware of the breadth of tools available in the platform. Two competitors could both be utilizing Adwords, yet only one is optimizing and leveraging their spend and revenues. Some of these often ignored tools are remarketing and...SEO
Google is now considering page layout as part of their ranking criteria. Although they claim actual search results affected will be under 1% we know every time Google makes an estimate like that you should add 10 points to the number. It’ll also be interesting...Web
Don’t think for a moment the actions by the US Congress won’t affect Canadians. You’d be sadly mistaken. Some info on the issue: PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo.SEO
As the title suggests, there is a way to inform Google about different sections on your website/brand that are targeted to different parts of the world. You can inform Google to treat different sections within a website based on what you declare in the Google...SEO
I’ve been observing a particular search result and noticed that something wasn’t right. The title element said one thing, but Google displayed another. What may have caused this to occur? Well, I checked to see if the text displayed in the search results...SEO
RIP YSE. Web marketers, for the most part, have lost a tool for link discovery, mostly for competitors. What Goolge Webmaster Tools puts behind closed doors, the YSE was publicly available to all. This year it was announced with the merge of Bing! Microsoft and Yahoo!...Business Strategy
This blog post could have taken the form of an anecdotal reference on the horror stories from businesses using/used group coupons and/or YellowPages as part of their online marketing strategy. But what’s the point of anecdotes when you have evidence? Tough...Web
It’s nothing new, juggernaut company protecting their identity against local mom and pop outfit. I for one am no surprised when the likes of Apple runs roughshod over hapless small businesses. For all the ‘good’ Apple has brought to the tech...Web
An interesting ruling from the Supreme Court of Canada that could’ve impacted the way you blog. The case was between Wayne Crookes, President and sole shareholder of West Coast Title Search and former Green Party Campaign manager, and blogger Jon Newton. The...Business Strategy
There’s an interesting story about eBay (or is it Skype?) that details an organization that has the best of both worlds: decentralized and centralized organizational structure. Not too many companies operate in this fashion. Decentralized leadership permits the...