SEO
Unfortunately, this video does not describe what its description suggests, “How can content be ranked if there aren’t many links to it?” We all know that Google is going away from using web links as the primary indicator of page strength (or at least...Business Strategy
Everyone has the ‘next big idea’. But if you’ve ever watched Dragon’s Den (Shark Tank for US readers) you’ll notice a trend (or a truth). Ideas are worthless. Anybody can have an idea, but the application, turning idea into reality, is...Social Media
If you’re a small business owner and you don’t believe in the power of social media then here’s a quick story. There are few quaint bookstores with eccentric bookstore owners left in our city of Calgary. One of the last hole in the walls in the...Business Strategy
Surprisingly, few online retailers and business owners comprehend some fundamentals of business. Online there are even fewer aspects of your business model that are distinct competitive advantages. In fact, the one you should pay attention to and develop, because...SEO
When does guest blogging offer benefits to your website? The answer isn’t ‘never’, but it’s not ‘always’. One thing is certain, as a tactic to get legitimate incoming web links, it’s quickly fallen by the wayside. It seems the...SEO
Remember this post over 4 years ago, “the death of ezines”? It didn’t take a rocket scientist to observe that abuse that past ezine directories incited. It was a free way to get links and so terrible and spammy content flooded the service. Generally...Social Media
Check out this link for an interesting graph from istrategylabs that compares user data from Facebook from 2011 to 2014. The data shows what many have noticed already, it’s uncool to use Facebook. Or at least it’s uncool if you’re under the age of 17...Social Media
As of this moment take a look at your Facebook account and then look at the Groups section. Notice any difference. Wait a minute! You left the group years ago, why are you magically back. Or perhaps you’re a Group administrator and in a blink of an eye all those...SEO
SEO Graphic by SEO Book.Business Strategy
Here’s a worthy piece we wrote over a year ago about SEO and it’s place in a proper business plan. A brief browse through SEO/Webmaster forums reveal multitudes of SEO information that equips any webmaster and aspiring SEO consultant to enter ‘the...