SEO and Web Marketing Blog | Distinct SEO Calgary

Distinct SEO WordPress Set Up and Plugins

*We’ve updated this post originally published at the end of September, 2009. A lot has changed since then :D* WordPress is probably the easiest and most malleable blog tool on the web that functions on Apache. Although it doesn’t permit complete...

Simplicity of Infographics

Social Media

When we were brainstorming linkbait for a client the prospect of infographics came up. Infographics are certainly nothing new, if you’re discovering them for the first time you may be behind the eight-ball in terms of adoption rate. In fact, for some niche...

Blogspot Begins Redirecting to Country Specific TLDs

SEO

Google announced just over a month ago that they were starting to roll out country specific redirects for visitors to Blogspot. For Canadians that change happened over the past few days. Now if you visit any blogspot blog you will be redirect to xxx.blogspot.ca rather...

Google Over Optimization ‘Penalty’

SEO

In the works, according to Google search voice Matt Cutts, is an over optimization penalty that Google will apply to websites trying to cheat the search results. The question with any announcement about potential impacts on search engine rankings (organic placements)...

What Kony2012 Teaches Us About Messaging and Branding

Business Strategy, Social Media

Most of your Facebook and Twitter feeds were lit up last week when the Kony2012/Invisible Children campaign hit. As quickly as it went viral legitimate criticisms emerged regarding the validity of their ‘aid’ intentions (which, by the way, very poor)....

Why Big Brands Shouldn’t Use Adsense – Staples Canada

SEO

The average Adwords user may be unaware of the breadth of tools available in the platform. Two competitors could both be utilizing Adwords, yet only one is optimizing and leveraging their spend and revenues. Some of these often ignored tools are remarketing and...

Too Many Ads in the Header Bad for SEO

SEO

Google is now considering page layout as part of their ranking criteria. Although they claim actual search results affected will be under 1% we know every time Google makes an estimate like that you should add 10 points to the number. It’ll also be interesting...

PIPA and SOPA – Info

Web

Don’t think for a moment the actions by the US Congress won’t affect Canadians. You’d be sadly mistaken. Some info on the issue: PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo.

How to Approach International Sites, Subdomains, and Subfolders

SEO

As the title suggests, there is a way to inform Google about different sections on your website/brand that are targeted to different parts of the world. You can inform Google to treat different sections within a website based on what you declare in the Google...

Be Clear and Concise with Your Title Element or Face Consequences

SEO

I’ve been observing a particular search result and noticed that something wasn’t right. The title element said one thing, but Google displayed another. What may have caused this to occur? Well, I checked to see if the text displayed in the search results...

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