Why Most Brands Aren’t Memorable

Surprisingly, few online retailers and business owners comprehend some fundamentals of business. Online there are even fewer aspects of your business model that are distinct competitive advantages. In fact, the one you should pay attention to and develop, because...

Integrating SEO Within a Proper Business Plan

Here’s a worthy piece we wrote over a year ago about SEO and it’s place in a proper business plan. A brief browse through SEO/Webmaster forums reveal multitudes of SEO information that equips any webmaster and aspiring SEO consultant to enter ‘the...

What OWS Teaches Us About Organizations

There’s an interesting story about eBay (or is it Skype?) that details an organization that has the best of both worlds: decentralized and centralized organizational structure. Not too many companies operate in this fashion. Decentralized leadership permits the...

Colonial Groupon Commits Advertising Suicide

Check it out before they pull it off the ‘air’ [youtube=http://www.youtube.com/watch?v=ycwmYbK0gIQ] In a world where group social coupon companies are a dime a dozen you can’t afford to lose market share, even if you’re the biggest. Someone at...