Post Modernism in Business and Marketing

You don’t hear much about post modernism outside of philosophy and theology. Fact is, post-modernism is the framework by which people think. Not all people mind you. Generally those under 35 look at the world through the lens of a postmodernist. An interesting...

Courting Rather Than Selling

There is an emerging trend, (perhaps not so emerging and more intertwined), in our markets today. People would much rather be courted rather than sold to. Entice someone through story or movements and you have a lifelong customer. Try to manipulate and sell through...

Products and Services SEO is Not

Updated from the original post in May 7th, 2007. Some critics have noted consumers are growing dissatisfied with the SEO industry due to the lack of accountability (with respect to results) and lack of transparency (with respect to what is actually completed for web...

Seth Godin’s Tribes and SEO

I try to read a number of books and came across one that has a huge impact on the overall way we should approach SEO, web marketing, and business. Tribes – by Seth Godin looks like another book on leadership judging by its cover, but since we aren’t at...